Deep Media Technologies GmbH

“At Deep Media, I had the opportunity to take on responsibility from day one and I can continuously expand my knowledge in exciting digital marketing projects. The combination of digital marketing and artificial intelligence, a high level of technical expertise and an approach that is individually tailored to each employee is unique and at the same time very future-oriented." Meet Daniel! Daniel works in our Consulting department, where he… 🔎 …analyzes the economic environment and observes relevant industry trends and innovations, 📑 …develops strategic and operational marketing concepts and 🧠 …creates innovation documents and internal training courses.   In his free time, you’re likely to find Daniel… ⛰️ …skiing or mountaineering in the South of Germany or Austria, 🚴🏼♂️ …taking long rides on his bike or 🌍 …travelling to new places. #deepmedia #digitalmarketing #meettheteam #consulting 

🚀 Broad match keywords process more signals than Phrase or Exact Keywords, allowing your ads to reach a wider audience by matching your ads to searches that include misspellings, synonyms, related searches, and other relevant variations. This keyword match type is helpful for delivering improved results in search campaigns. We have conducted multiple tests with different clients and are excited to share the results of a #casestudy for one of our e-commerce clients with you. 🔍 Over a 6-week period, we ran a comparative analysis between two campaigns: One using all three match types (exact, phrase, and broad) and another one using only broad match keywords. The initial findings were promising: Order numbers in the broad match campaign outperformed the campaign with all three match types by 17%, while CPOs improved by 10%. When comparing the search terms, we didn't see specific thematic groups driving the performance boost, but we did observe an increase in the number of search terms the ads displayed for. ✅ After the results of this pre-test, we decided to fully implement broad match in all generic campaigns and monitored the performance for an additional 6 weeks. During this period, we observed the following improvements: for a minimal increase in spend, we saw a 24% increase in clicks while CPCs decreased by 16%. Additionally, the number of orders doubled, and the CPO decreased by a substantial 31%. As we tested this in an e-commerce setting with a very broad product portfolio, implementing broad match keywords in all generic campaigns resulted in a wide distribution of search terms. The metrics of this case study show us that broad match keywords can deliver strong results when used effectively. 💡 Therefore, we learned that using broad match keywords in generic campaigns can unlock growth potential for the campaigns with reach and cost efficiency. However, we always recommend testing campaigns before undertaking major changes like this. 💙 Have you experienced the benefits of broad match keywords? Let’s learn from each other’s insights. #deepmedia #digitalmarketing #broadmatch #growthpotential #google #casestudy

📢 Most recently, Google announced a new SEO feature: Recommendations in Google Search Console! This new functionality offers valuable optimization opportunities for websites and provides suggestions to improve your presence in Google Search. 🔍 This feature is based on a variety of data from Google's search systems, such as indexing, crawling, and serving. While this data was already available in Search Console, Google is now making it more accessible through direct recommendations. These can help you prioritize your SEO efforts, such as: · Using structured data to help Google better understand your content · Adding sitemaps · Considering trending queries and pages 📊 The recommendations are calculated regularly and may expire or change over time and therefore provide regular updates. They will be displayed on the Search Console overview page. 🚀 Currently, the feature is in the testing phase and will not be available for all websites immediately. Google plans to roll it out gradually over the coming months. Even after full implementation, you will only receive recommendations if Google has specific suggestions for your website. #GoogleSearchConsole #SEO #WebsiteOptimization #DigitalMarketing #GoogleUpdates

💡 Google has recently announced a significant change regarding 3rd-party cookies in Chrome. Contrary to their initial plan for a phase-out, Google will retain 3rd-party cookies and instead allow users to set their cookie preferences.   🚀 Despite this new development, our expert recommendation for a future-proof ad stack remains steadfast. We advise building a robust foundation for modern tracking to maximize online marketing performance.    🔎 Still relying on 3rd-party cookies is not a sustainable approach because... …cookies are unstable over time, with the majority expiring within a week …they lack cross-device compatibility …major browsers like Safari and Firefox already do not support 3rd-party cookies, covering roughly 35% of the market in Germany (Source: https://lnkd.in/enGxNkqy) …a significant portion of Chrome users will likely opt out of being tracked once Google's new preference feature is released   🌟 Our recommendations include... …implementing a high opt-in rate consent layer - within the legal framework. …leveraging AI through opt-in modelling for improved tracking accuracy …utilizing modern website tracking tools with a robust identity graph …using 1st-party data for targeting and tracking. …adopting conversion APIs (server-to-server) to increase data signals for optimization   🌍 We invite you to embrace these strategies to ensure your online marketing efforts remain effective and future-proof.   🎯 If you have any questions or need further assistance, we would be happy to discuss them with you and conduct "Tracking of the Future" workshops tailored to your needs. Feel free to reach out anytime!   #deepmedia #digitalmarketing #OnlineMarketing #DataPrivacy #UserExperience #GoogleUpdate #Tracking #AI #DigitalTransformation #FutureProof #MarketingTools #Innovation

“The team is what differentiates Deep Media and motivates us all to deepen our skillset, implement innovational topics and challenge ourselves to always think of new ways to improve campaign strategy.” Meet Lara-Sophie! Lara works in our Client Services department, where she… 🚀 …creates multi-channel campaign strategies for our clients, 📈 …challenges the status-quo and deep dives for new opportunities or innovations to optimize campaign performance and 🎯 …manages various affiliate campaigns to increase product and brand visibility.   In her free time, you’re likely to find Lara… 🏀 …playing Basketball with her team in Altona, Hamburg 🏂🏼 …shredding down the mountains of the world on her snowboard or 🍜 …discovering new food spots. If you're interested in modern campaign strategies or basketball, feel free to reach out to Lara! #deepmedia #digitalmarketing #meettheteam #clientservices

🎉 Last week, the #DeepMediaTeam came together in Hamburg for our annual summer party, fostering an event filled with camaraderie and celebrating all the recently achieved goals with our colleagues. 🍻 This year, we chose a special location which combined vibrant Italian vibes with the scene of the Hamburg harbour, catering to every taste and wish. The food and drinks were just as amazing as the sunny weather! We indulged in handmade beers from the in-house brewery, savoured Neapolitan pizza and refreshed ourselves with a selection of summer drinks. ✨ One of the evening's main highlights was the highly anticipated raffle for a UEFA EURO 2024 ball. The evening was filled with laughter, fun, and new memories. 🥳 A special thank you goes out to our incredible organization team for crafting such a unique and heartwarming experience that brought us all closer together. 💙 How do you like to celebrate with your team? Share your favourite moments or tips for team events in the comments below! #DeepMedia #DigitalMarketing #TeamBuilding #SummerParty #HamburgEvents #CompanyCulture #Networking #EmployeeEngagement #OfficeFun #CorporateEvents #WorkLifeBalance

💬 Prompts are the way how to interact with Large Language Models, such as ChatGPT. Knowing how to effectively phrase AI prompts is essential for efficiently guiding artificial intelligence - always remember, the more precise your prompt, the better the result! 🗒️ Deep Media joined various trainings by industry experts, read whitepapers, and searched the web for best practices, we came up with the following simple three steps to improve your prompts significantly! 1️⃣ Ask the LLM to act as a specific role and specify its level of experience. For example, request the LLM to act as an online marketing expert with five years of experience. 2️⃣ Explain the topic or task you want the LLM to address. It can be anything from online marketing strategies to understanding how AI works. For example, ask the LLM to explain the concept of a Causal Impact Analysis. 3️⃣ Specify how you would like the LLM to answer, including the desired length, level of detail, tone, and format. Mention whether you need a concise summary, bullet points, or a descriptive essay. You can also specify the tone, ranging from formal and professional to friendly and casual. For example, you could request the LLM to answer your question with five bullet points, written in a professional tone. 🤖 Those best practices on how to prompt like a pro are useful for all kinds of LLMs, whether it’s GPT, Gemini or Deep Media’s DeeplyAI. Within our DeeplyAI, there is also the possibility to create personalized prompts which are tailored to individual needs of our colleagues and our clients – so the possibilities are endless! 💙 Are you interested in finding out and learning more? We offer AI workshops for CMOs and Online Marketing experts to give an overview of developments and tools in the market, as well as defining your company’s individual use cases. Moreover, we can provide data privacy compliant AI solutions your company can safely and efficiently utilize. Feel free to reach out to us anytime via info@deepmedia.de to unlock your full potential! #deepmedia #digitalmarketing #aiinmarketing #prompting

☀️ Exciting News! ☀️ We are thrilled to announce our newest client HolidayCheck AG!  We are excited to embark on this journey together with VASATASCHRÖDER GmbH. We look forward to leveraging our AI-driven marketing solutions to elevate HolidayCheck's digital marketing. ✨

💙 This year's Social Day brought us to Hamburg Steilshoop, where the team arranged a summer party for the Tausche Bildung für Wohnen Hamburg e.V. initiative. This project is committed to help children in educational poverty and works according to the principle of exchange, whereby educational sponsors provide learning support to children living in social need and in return can live in the educational flatshares free of charge. ⚽ Yesterday, over 80 children between the first and tenth grade joined the summer party for a day full of fun and outdoor activities! We offered a variety of different stations: The children had the opportunity to enjoy sports such as dribbling and throwing cans, get creative and do handcrafts as well as thread pearls, take photos at the photo station, try their skills on a smelling challenge or play other games such as “Wikinger Schach”. Moreover, we offered a delicious finger food buffet, which had something for everyone. ✨ The day was a great success as all kids and the team enjoyed the day a lot! Special thanks to the director, Anna-Sophie Hippke from Tausche Bildung für Wohnen Hamburg e.V., who leads the project with passion and has brought the day to life with us in an uncomplicated way! And thanks to OMR, who brought Anna on stage and made us aware of this great project! 💙 A friendly reminder to everyone reading this: Spend time with and support such initiatives, as children are our future and there is a lot to do here! #deepmedia #digitalmarketing #socialday #tauschebildungfürwohnen #summerparty #activities #engagement #teamwork

🚀 We are pleased to announce that we have moved into our new office space in the Artery Business Center in #Vilnius, Lithuania! ✨ This modern space is the perfect place for our growing team of specialist engineers and media managers due to its central location and modern office layout. To us, it is important to create an open workspace to facilitate our team of expert engineers and media managers in the development of cutting-edge tech products and the implementation of marketing campaigns. 🍃 We also place a high value in conducting our business sustainably and it’s great to see a reflection of that in the Artery Business centre, including a BREEAM certification and several car charging stations. With its central location and proximity to green areas, the office can be reached easily and lunch breaks can be spent outside in the Lithuanian sun. 💙 We already celebrated the move with a nice get-together – drinking cocktails and having snacks while playing board and VR games. To more fun days we will get to spend together in the new office! #deepmedia #digitalmarketing #newoffice #vilnius