ECDB

📰 Our weekly newsletter is here! Discover the latest eCommerce updates and stay on top of the trends shaping the industry. Click below to check out the most recent eCommerce news! 🔗👇

💡 Operational excellence: the key to success in German eCommerce! Germany's eCommerce market is one of the most lucrative and competitive in the world, with a high Average Order Value (AOV) and impressive conversion rates. But fierce competition means retailers need to excel in operational quality to thrive. Discover how platforms in Germany can optimize their performance in our insight and at the Marketplace Convention 2024 on October 23-24 in Cologne. 📊 Dive deeper with our analysis: https://lnkd.in/eTG7bdMF 🎟️ Secure your spot now: https://lnkd.in/dQdcK8QD 

📢 Join us for the second edition of our exclusive eCommerce get-together in Hamburg! Following the fantastic feedback from our first event, we are excited to invite you to the second edition of our exclusive eCommerce get-together. This initiative, led by Daniela Bojahr (Chief Revenue Officer, ECDB), Sascha Bilen (Managing Director, CTG Consulting GmbH), Marcel Brindöpke (Founder, Commerce Advisory Network) aims to bring together Hamburg's leading eCommerce professionals for deep discussions and inspiring insights—without the fluff, but with even more engaging content. During the event, we'll dive into a key discussion on “Pricing as the Key to Profitability: Strategies for Multichannel Retailers,” led by Markus Goller (Senior Director, Simon-Kucher), who will join Marcel Brindöpke to explore strategies that drive success. In addition to the insightful discussion, the evening will offer exclusive networking opportunities, allowing you to connect with leading eCommerce professionals in a relaxed and casual atmosphere. Enjoy light refreshments, beverages, and meaningful conversations throughout the event. 𝗘𝘃𝗲𝗻𝘁 𝗗𝗲𝘁𝗮𝗶𝗹𝘀: 📅 𝗗𝗮𝘁𝗲 𝗮𝗻𝗱 𝗧𝗶𝗺𝗲: Tuesday, October 22, 2024, from 18:30 to 22:00 🙋♀️ You can participate in the event 𝗼𝗻𝗹𝘆 𝗶𝗳 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝘃𝗲, by contacting Daniela Bojahr for more information and securing your spot. Don’t miss this opportunity to engage with industry leaders and explore new perspectives in eCommerce!

🌐 Chinese eCommerce giants are shaking up the German market! With the rapid rise of platforms like Temu, SHEIN, and AliExpress, German retailers are facing fierce new competition. As China’s eCommerce growth slows, these companies are expanding aggressively into Europe. But how will this shift impact the German market? Learn more in our new insight or at the Marketplace Convention 2024 on October 23-24 in Cologne to explore the future of Chinese marketplaces and their influence on the European retail landscape. 📊 Read the full analysis: https://lnkd.in/ehkg__uB 🎟️ Learn more about the event: https://lnkd.in/dQdcK8QD 

📢 Our weekly newsletter is out! Explore the latest eCommerce trends, upcoming market shifts, and key industry news. Stay informed on the developments shaping the industry. Click below to explore more and stay at the forefront of the latest updates! 🔗👇

🚀 Get an exclusive overview of the German eCommerce market with the ECDB poster! Looking to stay ahead in the ever-evolving German eCommerce landscape? Our 𝗘𝗖𝗗𝗕 𝗽𝗼𝘀𝘁𝗲𝗿 provides an exclusive snapshot of the largest online shops and marketplaces in 𝗚𝗲𝗿𝗺𝗮𝗻𝘆. 🛍️ The poster includes a 𝘂𝗻𝗶𝗾𝘂𝗲 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟭𝟬𝟬 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝘀𝗵𝗼𝗽𝘀 with detailed insights into their total revenue, category breakdown, and market segmentation within Germany. 📊 Plus, it highlights the 𝗧𝗼𝗽 𝟱 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲𝘀 with their volumes and additional data. This poster offers valuable insights from the comprehensive "𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗚𝗲𝗿𝗺𝗮𝗻𝘆 𝟮𝟬𝟮𝟰" report, created in collaboration with the EHI Retail Institute, providing a deep dive into the 𝗚𝗲𝗿𝗺𝗮𝗻 𝗕𝟮𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁. 🔍 Don’t miss out on these valuable insights and 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲 via the link in the comments! 👇

🚀 𝗚𝗲𝗿𝗺𝗮𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲𝘀: 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝘂𝗻𝗱𝗲𝗿 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲 With giants like Amazon, OTTO, and Kaufland embracing third-party marketplaces, it's clear that this model is becoming the go-to strategy for retailers. But the competition is heating up with the entry of Asian powerhouses like Temu and AliExpress. How will this impact the German marketplace landscape? Find out at the Marketplace Convention 2024 on October 23-24 in Cologne and in our extensive insight! 📊 Read our full insight here: https://lnkd.in/eWfcccpS 🎟️ Don’t miss the event: https://lnkd.in/dQdcK8QD  

🚀 Marketplaces on the rise - significantly better development than conventional online store business 🚀 The top three marketplaces in Germany, according to the “𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲-𝗠𝗮𝗿𝗸𝗲𝘁 𝗚𝗲𝗿𝗺𝗮𝗻𝘆 𝟮𝟬𝟮𝟰” report, are 𝗮𝗺𝗮𝘇𝗼𝗻.𝗱𝗲, 𝗲𝗯𝗮𝘆.𝗱𝗲, and 𝗼𝘁𝘁𝗼.𝗱𝗲. 1️⃣ 𝗮𝗺𝗮𝘇𝗼𝗻.𝗱𝗲 leads the way with a gross merchandise volume (GMV) of €51.4 billion, representing a strong growth of 10.9%. 2️⃣ 𝗲𝗯𝗮𝘆.𝗱𝗲, despite facing a decline of 6.2%, still holds second place with €8.9 billion. 3️⃣ 𝗼𝘁𝘁𝗼.𝗱𝗲 has grown its GMV to €6.5 billion, marking a 2.0% increase. 🔍 What’s particularly notable is that 𝗵𝘆𝗯𝗿𝗶𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲𝘀 such as amazon.de and otto.de have developed better through their marketplace business compared to their own shop sales. For instance, amazon.de's shop sales grew by 1.9%, but its marketplace volume surged by an impressive 10.9%! Similarly, otto.de faced a 7.1% decline in its own sales, but its marketplace sales grew by 2.0%. 🌍 Meanwhile, foreign marketplaces like 𝗮𝗹𝗶𝗲𝘅𝗽𝗿𝗲𝘀𝘀.𝗰𝗼𝗺 and 𝘁𝗲𝗺𝘂.𝗰𝗼𝗺 are establishing a strong presence in Germany. aliexpress.com saw remarkable growth of 43%, reaching an eCommerce GMV of €1.24 billion, securing the 7th spot among B2C marketplaces. temu.com, despite only entering the German market in April 2023, has already achieved a GMV of €690 million, narrowly missing out on a top 10 spot. 💡 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲? Check out our latest insights via the link in the comments!

🏆 amazon.de, otto.de, and zalando.de dominate the top 1,000 online stores in Germany 🔝 𝗮𝗺𝗮𝘇𝗼𝗻.𝗱𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 𝘁𝗼 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲 the German eCommerce market, leading the pack with a staggering €14.66 billion in net sales. Despite already holding a significant lead, amazon.de managed to grow by 1.9%, making it the only online retailer in the top 3 to achieve growth! ⏫ However, amazon.de is not the fastest growing online store in the top. 𝘀𝗵𝗼𝗽-𝗮𝗽𝗼𝘁𝗵𝗲𝗸𝗲.𝗰𝗼𝗺 𝗹𝗲𝗮𝗱𝘀 𝗶𝗻 𝘁𝗲𝗿𝗺𝘀 𝗼𝗳 𝗴𝗿𝗼𝘄𝘁𝗵 𝗿𝗮𝘁𝗲 with an impressive 15.4%, followed by ikea.com with 6.9% and aboutyou.com with a steady 2.3%. ❇️ Among the foreign online shops, 𝘀𝗵𝗲𝗶𝗻.𝗰𝗼𝗺 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 𝘁𝗼 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗶𝘁𝘀𝗲𝗹𝗳, climbing to 18th place in the top 20 with a remarkable sales boost of 30.6%, securing €567 million in net sales. 🔭 Want to dive deeper into Germany’s online retail industry? 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘃𝗶𝗮 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!

📉 Germany's eCommerce market adjusts to new normal After facing a period of decline, German eCommerce is showing signs of stability. The top 1,000 B2C online shops recorded only 𝗮 𝟬.𝟮% 𝗱𝗶𝗽 𝗶𝗻 𝘀𝗮𝗹𝗲𝘀 in 2023, signalling the end of recent setbacks. With a 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗼𝗳 𝟭.𝟭% 𝗶𝗻 𝟮𝟬𝟮𝟰, the sector is poised for a modest recovery, though still trailing pre-COVID trends. 🔎 The road ahead may be challenging, but for now, the market seems to have stabilised. Even if this is partly due to the high level of inflation, and a slightly different picture would emerge if prices were adjusted. 🔗 Stay ahead of the curve and 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝗱𝗲𝗲𝗽𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘃𝗶𝗮 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!