Eyeota, a Dun & Bradstreet company

🔑 Unlock 2024’s B2B Marketing Success! Marc Fanelli, our SVP of Digital Audiences North America & Global Operations, has shared his expert insights in a new article for the Association of National Advertisers focusing on essential B2B marketing strategies for the year ahead. Here are the key takeaways: 📲 Expand Your Channel Mix: Move beyond traditional channels to reach B2B audiences at every stage of the funnel. 📊 Data-Driven Segmentation: Use high-quality data to optimize planning, activation, and measurement for maximum campaign impact. 🤝 Adopt a Full-Funnel Approach: Guide prospects from awareness to conversion, building trust and driving long-term success. Ready to level up your B2B strategies? Check out the full article to learn more 👇 https://hubs.ly/Q02V_wpl0

Introducing the Eyeota, a Dun & Bradstreet company and Dun & Bradstreet team set to attend The Global ABM Conference in London, UK next week! 🇬🇧 The team are eager to meet with our valued clients, partners, and new connections, to discuss how Dun & Bradstreet and Eyeota advertising solutions can grow your business. Chat with us about: 🎯 Leveraging Addressable Audience Data for Enrichment and Multichannel Targeting 🍪 Innovative Cookieless Solutions 📊 Effective Data Enrichment Strategies 📈 Maximizing Data Monetization Opportunities 🔒 Ensuring Data Quality & Privacy Compliance Want to connect with our team? Simply click the link below to schedule a meeting 👇 https://lnkd.in/e5u4xYeg Paul Kelly Gerard Gleeson Rían Kavanagh

With Cyber Week just around the corner, Eyeota, a Dun & Bradstreet company's How to Target Black Friday & Cyber Monday Audiences Guide is the blueprint to power your advertising campaigns with shopping audiences from the best in class data brands & partners. Target your ideal customers such as: 🛍️ Black Friday & Cyber Monday Shoppers 🎁 Gift Givers 📲 Online Shoppers 💳 In-Person Shoppers 🏝️ Holiday Shoppers Get your copy of the guide now 👇 https://hubs.li/Q02Vwt6n0

🚀 Ready to maximize your Q4 ad performance? As global digital ad spending is set to rise by nearly 12%, reaching $196 billion, and consumer retail sales are expected to hit $1.59 trillion, there’s no better time to boost your campaigns with the right audience data! In the latest edition of our Eye On The Industry newsletter, we cover everything you need to know to elevate your holiday campaigns with Eyeota, a Dun & Bradstreet company and Dun & Bradstreet’s quality-certified audience data. What’s inside? 🎄 How to optimize holiday campaigns with precision targeting 🛍️ Reach Black Friday & Cyber Monday Shoppers with premium audience segments 🤝 Explore new Dun & Bradstreet B2C audiences Don’t miss out on the insights and guides to make your Q4 campaign a success! Subscribe now to the Eye On The Industry Newsletter on LinkedIn for instant access 👇 

🚀 In today’s omnichannel world, integrating offline and online data is key to maximizing your marketing ROI Eyeota, a Dun & Bradstreet company's latest blog dives into the importance of data onboarding and how blending real-world insights with online behavior can help brands craft campaigns that are more personalized and impactful. By integrating offline data like purchase history and loyalty card info with online audience insights, marketers can: 💡 Unlock richer customer profiles 🎯 Discover new customers in fresh territories 📲 Optimize campaigns across multiple channels 📈 Increase opportunities for personalization and monetization Curious to learn more? Head over to the blog for insights on how you can improve your customer journeys by bringing the full picture into view 👇 https://hubs.li/Q02VbYFP0

🔎 How can brands leverage audience data to drive superior marketing results? In Eyeota, a Dun & Bradstreet company's most recent Audience Data Session Q&A, Nicole Hillstrom, Sr. Director of Programmatic BD & Partnerships at InMarket shares her insights on how InMarket’s cutting-edge audience solutions help brands reach the right consumers at the right time. InMarket combines 1st party location, purchase, and intent data with over 1,000 trusted online and offline attributes to create tailored audience segments across key industries like CPG, Auto, Retail, Finance, and more. By leveraging advanced AI and machine learning, brands can now build custom audiences based on precise, real-time consumer data. Why should you check it out: 📊 Discover InMarket’s unique approach to blending location, purchase, and intent data to create high-performing audience segments. 🤖 Learn how AI is revolutionizing audience targeting, helping marketers drive incremental lift and improve campaign results. 🤝 Find out why Eyeota’s partnership with InMarket delivers scalable, actionable data solutions for leading brands across multiple verticals. Get a glimpse of how AI-driven audience data is transforming the future of marketing 👇 https://hubs.li/Q02TRX-p0

Australia’s summer season is just around the corner! ☀️ With holidaymakers gearing up for their next adventure, now is the time to ensure your campaigns are reaching the right audiences 🎯 Eyeota, a Dun & Bradstreet company's How to Target: Travel Audiences Guide is designed to help you connect with travellers planning their summer getaways. Whether you’re targeting adventure seekers, luxury vacationers, or family travellers, our addressable digital audience profiles give you the insights you need to optimize your strategy. Download the guide to: 📱 Engage travel-ready audiences across all digital channels 💬 Tailor your messaging for maximum impact 📈 Boost your campaign’s performance this summer Don’t miss the opportunity to tap into Australia’s summertime travel boom 👇 https://hubs.li/Q02TFF_G0

🚀 Unlock the full potential of your finance and insurance marketing campaigns! Looking to reach high-value audiences like finance decision-makers, credit card owners, or insurance customers actively seeking new policies? Eyeota, a Dun & Bradstreet company's comprehensive How to Target: Finance & Insurance Audiences Guide is your blueprint for success. This guide offers expert insights and detailed audience segments built from behavioral, demographic, and intent data. Whether you’re looking to drive awareness or tailor one-to-one targeting, we’ve got you covered with top-tier data from Eyeota and our best-in-class partners. 🔍 What's inside? 💭 Finance decision-makers and intent-driven customers 🚘 Insurance audience insights for more effective targeting 📈 Proven audience segments to boost conversions Ready to elevate your campaigns across audio, connected TV, mobile, display, and social? Access the guide now and discover how to maximize your ad spend with precision audience targeting 👇 https://hubs.li/Q02Tdbpy0

What a time at Advertising Week New York 2024! 🇺🇸 Last week, our Eyeota, a Dun & Bradstreet company, and Dun & Bradstreet team joined the incredible global marketing and advertising community at #AWNewYork! It was an action-packed week filled with insightful discussions, industry trends, and innovative ideas that are shaping the future of advertising. From dynamic keynotes to networking with some of the brightest minds in the industry, we were thrilled to be a part of the conversation on data-driven strategies and omnichannel marketing. Here are a few highlights from our time at the event! 📸👇

💡 Looking to maximize your ad spend in the financial and insurance sectors? The financial services industry is making significant investments in digital advertising. But without precise audience targeting, a large portion of that investment can miss the mark. In Eyeota, a Dun & Bradstreet company's latest blog, Javince Chan, our Platform Partnerships & Data Advisory Manager, breaks down three key strategies financial and insurance brands can use to ensure their digital campaigns are reaching the right audience at the right time. In this blog, you'll learn how to: 🎯 Connect with finance decision-makers who control budgets. 💳 Target credit card owners on the lookout for better rewards and interest rates. 🚘 Engage insurance customers actively seeking new policies. Plus, discover the audience segments that can help drive real-world sales and conversions, all backed by Eyeota’s best-in-class data partners 👇 https://hubs.li/Q02Tdbgk0