FRAMEN

🏆 Berlin Marketing Award 2024 ++ proud to sponsor the winning campaign! A huge congratulations to the winners of the Berliner Marketingpreis - Der Preis des Marketing Club Berlin 2024 in the 'Commercial' category: Berliner Stadtreinigung, ressourcenmangel GmbH, Laura Borchardt, Verena Lange, and team, for your impressive recruitment campaign targeting young talents! We’re thrilled to feature your success on our Digital Out-of-Home screens across Berlin. 👏 Special applause also goes to the outstanding TOP4 nominees in the category: Berliner Verkehrsbetriebe (BVG), Volksbanken Raiffeisenbanken, and Konzerthaus Berlin — well done also for you on your remarkable campaigns! A memorable highlight was the honorary award presented to Raul Krauthausen, recognized for his dedicated and inspiring work toward inclusion, with a heartfelt speech by Sabine Werth. Warm congratulations to GoNature and Core BLN for winning in the “Community” category, along with top nominees Project Wings and MüllerValentini in partnership with Charité - Universitätsmedizin Berlin’s Women’s Clinic at the Virchow Campus. A big thank you to the Marketing Club Berlin, with its dedicated board, Claudio Montanini from the Bundesverband Marketing Clubs, the jury, all sponsors, and everyone who contributed for making this such an exceptional event! photos by Lukas Schönnagel

Dough-mazing results: 62% sales uplift 🍕🚀 We’re thrilled to share the impressive outcome of one of our latest retail media campaign with Gustavo Gusto in collaboration with CROSSMEDIA Deutschland. To support the launch of the Ghostbusters pizza, we deployed a two-week campaign on our FRAMEN screens across EDEKA stores. The result? A remarkable 62% increase in sales! 🚀 For context, typical benchmarks for such campaigns are between 5 and 15%, making this uplift particularly significant. Even more notable: there was no additional flyer promotion running during this time. A big thank you to Michael Götz, Tom Nollau, Caroline Knubben, Thuy Schmidt, Katharina Wilms and for their contributions to this campaign, to Maximilian D. and the EDEKA Handelsgesellschaft Nord mbH team for the insightful data analysis!

We are excited to celebrate the launch of our latest retail media networks, featuring a major discounter and a stylish fashion boutique. Plus, with Halloween just around the corner, Virgin Atlantic's campaign in Australia is heating up! Don't miss out on our unbeatable offer - find out all the details in today's newsletter. 🛍️ 🎃

We’re excited to share our latest collaboration with Henkel and OMD Italy! We worked together to bring Perlana’s "Renew" product line to life across nearly 300 digital screens in Italy's busiest shopping malls. Our targeted approach placed Perlana in front of thousands of shoppers exactly when they were ready to make a purchase. 🚀 Focusing on high-traffic malls in key regions drove brand visibility, sparked consumer interest, and brought traffic to Perlana's website. The result? Increased brand recognition and stronger engagement! 💪 A huge thanks to our partners OMD Italy and KLEPIERRE, as well as to our fantastic team! Learn more: https://lnkd.in/ezpYaTpN 

Our (more personal) learnings from this year's DMEXCO - Digital Marketing Expo & Conference 😅 On Wednesday, Paul will choose the winner who has picked the right number, so stay tuned. See the whole video here: https://lnkd.in/eXGNvUF4

Whether it’s preparing for Black Friday, researching retail media inventory or what channels to subscribe, you’ll find the answers in this month’s newsletter. 🤠 What else would you like to see in our newsletter? Let us know!

Congratulations Antonella La Carpia, you are a real role model! 💜 We are beyond proud to see you recognised as an unstoppable woman in StartupItalia! Your drive, passion, and leadership make you a true role model for all of us. Keep on inspiring! Learn more: https://lnkd.in/dUWJJTqh

Hey liebes SNOCKS Team, wir haben euren Aufruf gesehen und dachten uns "nicht lang schnacken, sondern liefern". Hier habt ihr einen konkreten Vorschlag von uns, bei dem wir uns sicher sind, dass das für euch der perfekte Touchpoint ist. Wir wären ready und ihr? 😋 Tamara Göbel, Johannes Kliesch, Yannika Hecht

Find out why digital signage took a back seat at the Paris 2024 Olympics and be inspired by FRAMEN CEO Dimitri Gärtner's insights from his recent feature in Business Insider. And don't miss out on our new Screen Manager plans and the winner of our 'Campaign of the Month'. Welcome to this month's newsletter 🚀

"A pivot is an opportunity, not a dead end." Dimitri Gärtner recently shared his journey and learnings with FRAMEN in Business Insider Deutschland. Read the full article for practical advice ⬇️