GLADTOBE

1.4 million impressions. A midnight spot. And still—people showed up. This coup wasn’t built for conversions. It was a brand play—bold, intentional, and almost impossible to ignore. But the result? It gave us more than we expected: 👉 Aired after midnight in Germany—during the Super Bowl 👉 1.4 million impressions 👉 0.019% direct response rate (measured within a 3-minute window) Late-night TV usually means minimal audience numbers and scattered attention. The response rates? Almost nonexistent. But this time, our message broke through. ✅ The brand landed on search. ✅ The timing worked. ✅ The touchdown wasn’t just on screen. Who else has seen late-night placements outperform expectations?

Germany is living a digital paradox: 51.1% refuse to touch AI, yet ChatGPT dominates with 36.2% market share. Privacy? A dealbreaker for some, a lower priority for others. So what’s really happening? We looked at GWI data:  👉 AI adoption drops sharply with age – Gen Z loves it (70%), but adoption plummets past 55. 👉 Privacy is king – 34.4% say customizable privacy settings build the most confidence online. 👉 AI is for thinking, not feeling – Germans trust AI for learning and brainstorming, but empathy? That’s still human territory. Swipe through our latest insights to see what’s shaping the future of AI in Europe’s largest economy. 🚀 #AI #ChatGPT #DigitalTrends #GLADTOBEONTREND

💡Did you know? The younger generation actually spends more time reading physical print than the 45 to 54-year-olds. Yet another reminder that your audience isn’t always where you'd expect them to be. Assumptions can cost you—insights can guide you. Need that guidance? We can help. Source: GWI Insights

Meet Alex, the newest addition to our GLADTOBE team! From the moment he saw how we work, he knew this was the right place to make an impact. Now, we’re just as excited to have him on board. But who is Alex beyond work? 👀 A strategist, a motorcycle rider, a book lover—and maybe a future pilot? 👉 Swipe through his intro to get to know him. Welcome, Alex Guyenne! Can’t wait to reach new heights with you!🚀

Just because your audience spends time somewhere doesn’t mean that’s where they discover brands. Are you investing in the right channels? Don’t let assumptions dictate your strategy—read our latest blog to learn more about the real brand discovery patterns: https://lnkd.in/di_K9GNP Want more insights? Don’t hesitate to reach out so we can send you all the deeds 👀 #gladtoknow #branddiscovery #strategy #mediaconsumption

We might not have won an Oscar, but we got an Effie! 🎉 A huge thank you to Taxfix and all partners for bringing the incredible TaxTalk campaign to life. Once again, we’ve proven that linear TV can drive real business impact. But what did we actually achieve? 📺 Strategic TV Placement – Reaching audiences at the right time and place, even when taxes weren’t top of mind. 📈 Brand Equity & Trust – Positioning Taxfix as an empathetic enabler, driving a +47% increase in brand value. 🎯 Measurable Results – More searches, higher consideration (+16PP), and stronger engagement across digital channels. Holding this Effie in our hands is a powerful reminder of what’s possible when smart media strategy meets bold creativity. We’re excited to keep proving our dedication and pushing media strategies to new heights! 🚀 Congrats to Kathrina Hespeler, Andreas Peltret, and Cristian Heymann (who isn’t in the pic but rocked an amazing white suit that day!).

💡 The Hidden Power of Q5 TV Advertising We just analyzed 7 diverse brands that used Q5 to test TV advertising, and the results are eye-opening, jaw-dropping and also head-turning. Here’s a glimpse of what we learned: 👉 How Q5 TV campaigns can drive both immediate and long-term impact on search behavior. 👉 Why market maturity plays a critical role in how TV drives search behavior. 👉 The best time to leverage Q5 for your brand and maximize its value. Want to dive deeper into the Q5 opportunity? 💬 Comment below to get our complete Q5 case study, packed with insights on how TV can be the growth lever your brand needs in 2025.

Remember the Oviva campaign we shared a few weeks ago? Well, our intern Karina Medchen went on a journey through Germany, hopping on trains, trekking through cities, and capturing every Oviva ad she could find! From bustling stations to quiet streets, she saw firsthand how our work connects with people in their everyday lives. Because for us, an ad isn’t just an ad—it’s a moment of impact combining relevancy and meaning. And we’re proud to go the extra mile (or 1,894 km actually) to make sure it lands.

❌ Outdated thinking: “Linear TV is for branding. CTV is for performance.” ✅ GLADTOBE’s thinking: TV is just TV. And when you run it right, you get 98% incremental reach instead of wasted budget. When we worked with Taxfix, we proved that treating Linear TV and CTV as one ecosystem delivers: 👉 Higher reach with only 2% audience overlap 👉 9.3% conversion rate—way above industry norms 👉 40% lower CTV CPMs vs. traditional TV Still running separate TV strategies? Read our blog to see how we changed the game: https://lnkd.in/daW6PnqV Thanks Jonas Thaysen for the creative impulse and Marc Knoll-Hock for the collaboration and insights.

Big shifts are happening in media, and our raccoon Pedro has the data to back it up. 📊 From AI’s role in ad targeting to retail media’s explosive growth, 2025 is rewriting the playbook. And if you’re still thinking in silos—TV vs. streaming, brand vs. performance—you might be missing the big picture. Read through our latest blogpost to see the trends shaping the future of advertising: https://lnkd.in/dknW--9R