Highsnobiety

Jaden Smith is building the flagship store of the future…online. In partnership with gaming and fashion consultancy Drawn Distant we spoke with Smith and his co-founder Sebastian Manes about their new video game like store experience for Harper Collective (created by The New Face) Read more here: https://lnkd.in/esxPq8-Y For more stories like this, subscribe to Drawn Distant here: https://lnkd.in/dpGe8nkm

"Collaboration is a brand's ultimate world-building tool. It's not just about articulating taste but setting up the brand as a taste arbiter, creating a taste visa for customers as part of building a full-stack experience. " Read more from Ana Andjelic's feature here: https://lnkd.in/ef_pQDES

Highsnobiety's latest digital shoot is football wunderkind Lamine Yamal! You might have noticed blue and red jewels glistening in Yamal’s mouth as he became the youngest player to score in El Clásico this past weekend. Well, they are Barcelona-themed decorations for Yamal’s signature braces created by TWOJEYS and the brand’s founders, Biel Juste and Joan Margarit, who solidified their relationship with Yamal by shooting a campaign with the rising star. We spoke to the record-smashing footballer and TwoJeys' founders — two content creators turned new-generation jewelry aficionados. Read more here: https://lnkd.in/efjAsCSV

Hello Kitty’s 50th anniversary is a lesson in branding. “Hello Kitty is the modern Mona Lisa. That perfectly inexpressive, inscrutable stare says so much and so little, allowing Kitty to translate fluidly from a Balenciaga bag to a Starface pimple patch to adidas sneakers.” Here's why Sanrio’s best-selling character has captivated us for 50 years:

Today, we’re thrilled to announce the launch of a project we worked on with Johnnie Walker Blue (Diageo) in partnership with luxury skiwear and lifestyle brand Perfect Moment. Revealed by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder Priyanka Chopra, the Johnnie Walker Blue Label Ice Chalet embodies the essence of the luxury Après Ski experience, showcasing a rare new blend expertly crafted by Master Blender Emma Walker. Drink responsibly. DRINKiQ.com

Pharrell covers a special digital issue of Highsnobiety Magazine! The legend chats with us about everything from his early influences to personal style, music, and the impetus for a LEGO biopic. Read the full interview below: https://lnkd.in/eRS_tCvp

Finalists of the 14th Annual Lovie Awards have officially been announced, featuring innovators and changemakers at the forefront of the Internet in Europe and beyond. We were honoured with a Lovie Award last season for “Not in Paris”: https://lnkd.in/eF6GMsxj Now, it’s time to honour your favourite finalists for this year’s award in the People’s Lovie Awards! Vote for your favourite project at https://wbby.co/3BCMHRs

We had the pleasure of partnering with Chopard for a memorable close to New York Fashion Week with an exquisite dinner and drinks at Saga. The highlight of the night? Chopard’s stunning Ice Cube Collection, showcased in a setting as elegant as the jewelry itself. You can read a full recap of this exclusive event here: https://lnkd.in/eed4hqnH

Here's what went down in Not In New York. From partnering with The Standard, High Line, to a series of events and collaborations with Blue Note Records, Chopard, Club Chess, HOKA, Honey Dijon, keinemusik Collective, KEEN, Maison Margiela, Marland Backus, Paraboot, ROOTED, Sant Ambroeus, Scarr's Pizza and XL EXTRALIGHT Thank you for all the unforgettable moments in New York. Huge thanks to all our collaborators who made it all possible. We'll see you again in New York and can't wait to introduce you all to our next 'Not In' project soon.

Not In New York is here. 🗽 Shop the limited capsule collection on Highsnobiety App, at highsnobiety.com, or visit us IRL in our Berlin Flagship Store or pop-up at The Standard Highline Shop (848 Washington St., New York, NY10014). The pop-up will be open until September 8th, daily from 11 AM to 7 PM EST.