LJUBAV EUROPE GMBH

After an eventful summer, we are kicking off this year’s fall/winter campaign with the release „LJUBAV Fall/Winter Pt. 1“. The collection evolves around our very first „LJUBAV Hunter Jacket“ and features a variety of cozy fall essentials as well as never before seen accessories. Including a total of 19 brand-new items, „LJUBAV Fall/Winter Pt. 1“ is now available on www.ljubaveurope.com

Right after celebrating our most recent collaboration with adidas, we are ready to round off our Spring/Summer 24 campaign with LJUBAV Spring/Summer Pt. 4. As part of the drop, we are looking at expanding our range of products by dropping the very first LJUBAV yoga mat. LJUBAV Spring/Summer Pt. 4 includes a total of 9 new items, and is now available on www.ljubaveurope.com.

On July 3rd, we invited our community to Home of adidas Football in Berlin, Germany to celebrate the launch of the official LJUBAV x adidas jersey. Early visitors received their jersey for free, while those who joined later on were still able to enjoy an exclusive performance by LJUBAV’s creative director, RIN. With over 2.000 people in attendance, the event turned out to be an all-round success. On behalf of the entire LJUBAV and adidas families, we want to thank everybody who contributed to this unforgettable experience.

LJUBAV = LOVE As part of our „LJUBAV Spring/Summer Pt. 3“-campaign, we are trying to put special emphazis on something that has been part of our DNA from day one: love. To us, love particularly means love among all members of our beautiful community. Therefore, we decided to center the entirety of our ongoing campaign around said members. In particular, all promo materials that we shot for the campaign featured members of our community instead of professional models. How do you express your feelings in your native language? „LJUBAV Spring/Summer Pt.3“ is now available on www.ljubaveurope.com

In 2024, LJUBAV decided to revisit its very first collaboration partner, Highsnobiety. Almost exactly five years after the brands’ first collaboration 2019, the second LJUBAV X Highsnobiety collection officially launched at Highsnobiety’s flagship store in Berlin, Germany, in June, 2024. The collection included a total of four uniquely designed items and received a great reception among the brands’ communities.

After an intriguing start to this year’s Spring-Summer-campaign, LJUBAV is happy to announce the upcoming launch “Spring Summer Pt. 2”. Our second collection of the year features a variety of established staples as well as new silhouettes and is now available on: www.ljubaveurope.com

Am 11. Mai ab 13 Uhr veranstaltet LJUBAV EUROPE GMBH einen Pop-Up-Store im Gerber! Früh da sein lohnt sich, wir verschenken limitierte „I love My Mum“ und weitere personalisierte Shirts! ❤️ Ebenso werdet ihr die Möglichkeit haben, Pieces aus der aktuellen, sowie aus vorherigen Kollektionen, zu kaufen. Wir sehen uns am Samstag ab 13 Uhr in der Marienstr. 7 in Stuttgart! 👋🏻💙

Last Friday was truly special as we, LJUBAV, teamed up with Kraftling for an exhilarating event in Cologne, Germany!  We brought our vibrant community together for an unforgettable celebration filled with games, laughter, and awesome giveaways. From exciting contests to snagging limited-edition Ljubav merchandise, the atmosphere was electrifying! Starting Today - April 8th - you can find our Limited Edition in supermarkets nationwide (Rewe, Edeka, and more)! It's the first natural Energy Shot infused with 120mg of Guarana Caffeine to truly boost your energy! #collaboration #event #ljubav #kraftling

Was haben ein Modelabel 👕 und eine Shotbrand 🔥 gemeinsam⁉ Um ehrlich zu sein nicht viel. Aber vielleicht sind nicht die Gemeinsamkeiten entscheidend, sondern eher die Punkte, in denen man sich ergänzt?! Sind nicht die besten Teams / Partnerschaften, die, bei denen sich die Stärken des einen mit den Stärken des anderen kombinieren lassen? Wir haben genau das getan und verkünden heute unsere neue #collab und launchen ein neues Produkt in einem Markt, der jedes Jahr zweistellig wächst, und gleichzeitig nach Innovation schreit 📣 ! Kraftling GmbH, bekannt für seine natürlichen funktionalen #shots, möchte mit seiner neuesten Innovation, insbesondere den jüngeren Zielgruppen, eine gesündere Alternative bieten und das mit einem Produkt, welches der Konkurrenz in jeder Dimension überlegen ist. 😏 LJUBAV EUROPE GMBH, ein aufstrebendes #modelabel initiiert von dem Musiker RIN genießt bereits eine große Markenbekanntheit und strebt danach, innovative Impulse zu setzen und Erwartungen zu übertreffen. Die Kombination aus #innovation von Kraftling und der #markenbekanntheit von Ljubav verspricht ein neues Konzept in einem bestehenden Markt einzuleiten – und damit vielleicht eine neue Ära für die jüngere Generation. Wie denkt ihr über das Thema Kooperationen / Co-Creation / Partnerschaften von Marken nach? Hype oder langfristig erfolgreich? #ljubaveurope #kraftling #shots #collab #innovation #foodstartup

Ticking off items on the company bucket list... ✅ Topping Spotify playlist. The “Deutschrap Brandneu” playlist is one of the most famous German rap playlists with almost 2M likes. The LJUBAV down jacket, featured here, is a part of the successful Jack Wolfskin x LJUBAV EUROPE GMBH collab we introduced last December in Stuttgart which was almost completely sold through in 1.5 hours! #WeLivetoDiscover #Ljubav #Collaboration