LOBECO GmbH

How AI is becoming a booster for your business     Sign up for our SMB newsletter: https://lnkd.in/dkccemPZ The development of AI tools is speeding up and important AI tools to create and improve text, photo and video quality are getting smarter. AI tools support in various business daily workflows. Let’s take a best practice example from the German #Mittelstand: Today, we highlight the case of Niko Dieckhoff, a successful e-commerce operator from the SMB sector, who generates about one million EUR in sales - with ChatGPT as his only employee! 🤖💼 Niko uses #ChatGPT to create product descriptions, content, scripts for influencer marketing, optimize conversion rates and improve customer service. He sees AI as an efficient tool that makes many time-consuming tasks more economical. At LOBECO, we also leverage AI in our daily operations and view it as a tremendous opportunity, particularly for small and medium-sized enterprises aiming to maximize efficiency. We are convinced that AI can make our day-to-day work easier. Our AI team is constantly developing innovative projects and functions to support our employees and optimize processes. It will be an exciting question always worth to discuss: AI as replacement opportunity for team staff or always as a side kick support? 👉 What´s your opinion on this?     #LOBECOpower #ArtificialIntelligence #KI #SMB # Mittelstand

#WeAreHiring  Join our Creative Team at LOBECO! ▶ Videoproducer - Postproduction: Are you passionate about creating stunning visuals? Ready to bring stories to life with your postproduction skills? We want YOU! 🔗 https://lnkd.in/d2pGburG ▶ Kameramann/-frau: Do you have an eye for capturing the perfect shot? Love working behind the lens to create visual magic? Join us! 🔗 https://lnkd.in/du5eSx5y Apply now and become a part of a forward-thinking, innovative team. #LOBECOpower

#WeAreHiring ▶ #Praktikum #Grafikdesign: https://lnkd.in/dWvEAeJ8 ▶ #Pflichtpraktikum #SocialMedia: https://lnkd.in/dwRC3Zrr  #ApplyNow and join our #Team! #LOBECOpower

The Olympic Games Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 are in the books. Team Deutschland won a total of 12 gold medals and ranks 10th in the medal table. In the latest episode, #SportsDataZone takes a closer look at the Instagram follower development of the individual gold medallists during the Olympic games: With an incredible increase in followers of almost 340%, Marie Reichert from the women's 3x3 basketball team leads the rankings. Her team-mates Elisa Mevius and Sonja Greinacher complete the podium. Christian Kukuk, who won gold in show jumping with his horse Checker, which is also owned by Thomas Müller, increased his followers by 163%. In absolute figures, the German record Olympic champion Isabell Werth was able to gain 50,000 followers thanks to her renewed Olympic victory. #olympicgames #socialmedia #statistics

Will ChatGPT be surpassed by Claude 3.5?    For more detailed information and regular AI updates, subscribe to our WhatsApp Newsletter or contact us at LOBECO!   📲 Sign Up Now! 📲  https://lnkd.in/d7aqmVby  🚀 Evolving AI Landscape: GPT-4o vs. Claude 3.5 Sonnet 🚀    The AI world is constantly advancing, and at LOBECO, we're always at the forefront of these changes. While GPT-4o has been our go-to large language model (LLM) for various tasks, the recent release of Claude 3.5 Sonnet has shaken things up!    🔍 Our Findings: After extensive testing, we still consider GPT-4o one of the best all-around LLMs. However, Claude 3.5 Sonnet has proven superior in specific areas:    1️. Data interpretation on demographics: Claude 3.5 Sonnet significantly outperforms in quality and data set handling. Its artifact visualization and interactive capabilities offer remarkable added value.  2️. Visual inference performance: Claude 3.5 Sonnet shows enhanced capabilities in interpreting and analysing visual data, from complex charts to intricate graphs, providing deeper insights for decision-making.    While GPT-4o remains an overall powerhouse, Claude 3.5 Sonnet has carved out its niche in visual and data-intensive applications.    What are your experiences with ChatGPT-4.o and Claude 3.5 Sonnet? Let us know in the comments! 

Emil Martini promoted to 'Head of Sponsoring & Vermarktung'   We're thrilled to announce that Emil Martini has been promoted to the position of Head of #Sponsoring & #Vermarktung. In this new role, Emil will lead a newly formed team alongside Marvin Leu focusing on comprehensive #Sponsorship #Consulting.   Emil's team will cover all aspects of sponsorship, from finding the right partnerships, rights negotiation and consulting to campaign development and activation. Emil will report to Maximilian Sommer, who heads our Sport, Sponsoring & Athletes division.   Congratulations, Emil! Your rapid rise to success is more than well-deserved and we’re excited about what the future holds with you on board!   #LOBECOpower

Strategic #Sponsorship session with Europa-Park   Our teams Consumer Goods & Sponsoring dedicated an intensive day to a workshop with Europa-Park, focusing on sponsorship strategy.    Together with our long-standing client, we achieved excellent results, we aligned on future partnerships, we set the stage for future success and even topped off the day with a thrilling roller coaster ride as the perfect ending. 🎢   We’re looking forward to our next steps together!   Nicolas Mack, Philipp Hensle, Thomas Muhr, Frederik Paschko, Emil Martini, Antonia Goetjes, Lorenz Beringer   #LOBECOpower #SocialMediaStrategy

Niklas Ben el Mekki driving #Innovation as LOBECO's new Head of AI & Video   To further expand our #AI and #Video services, we are excited to announce the promotion of Niklas Ben el Mekki to Head of AI & Video. Niklas joined LOBECO in 2020 and has consistently taken on more responsibilities, demonstrating exceptional skills in leading and expanding both our client portfolio and his team. Since his start at LOBECO, Niklas has successfully established our Studios and grown our Video Team to an impressive eight members.    Additionally, over the last 1 ½ years, Niklas has played a crucial role in establishing our new AI sector and building our AI Team, showcasing his expertise and passion for all kinds of #DigitalInnovation.   Niklas’ enthusiasm for Video and AI, coupled with his exceptional expertise and leadership experience, make him the ideal candidate for this role.   Congratulations, Niklas! We look forward to the journey ahead and are excited to continue growing together.    #LOBECOpower

Why are you still not generating leads with LinkedIn Ads? It's never been easier! 🚀 With LinkedIn Lead Ads, the valuable data you desperately need is only two clicks away from you. What exactly is this lead that everyone is always talking about? ❓    A lead is a potential customer who shows interest in your products or services and shares their data with you in return. This can be done, for example, by participating in webinars or downloading gated content such as white papers. 🎯    Our experience with numerous customers shows B2B lead generation remains a relevant challenge across all industries, from SMEs to large players. At LOBECO, we have already implemented successful LinkedIn lead campaigns in many cases ranging from economic policy to the acquisition of network partners for start-ups.  Why LinkedIn Ads? 🌐     With over 850 million members worldwide and 19 million in the DACH region, LinkedIn is the leading professional network. Thanks to their precise targeting, LinkedIn Ads offer the opportunity to reach decision-makers and industry experts with pinpoint accuracy.    After all, LinkedIn has valuable data from its members about their job, industry, company, career level and professional experience.  This makes LinkedIn Ads an indispensable tool for generating qualified leads, especially in the B2B environment.    It should be mentioned that the costs for precisely targeted lead ads will of course be significantly higher than reach campaigns on Meta, for example (the CPM for LinkedIn lead ads can easily range from €50 to €100, whereas the CPM on Meta is usually in the single-digit range in comparison). However, you will reach exactly the right contacts for your company on LinkedIn without any major wastage.  Why are lead gen forms on LinkedIn so effective? 💡     Lead gen forms are contact forms integrated directly on the platform that are automatically filled out with the user's profile information. They can be submitted with just two clicks - this saves time, reduces the bounce rate and increases the accuracy of the data.     The average conversion rate of lead gen forms is 10.26%. Due to the smooth user experience, they are on average 4x as effective as traditional landing pages with only 2-3% conversion rate on average!    Leads can be automatically forwarded to your sales or CRM department via tools such as HubSpot or Salesforce. The integration of LinkedIn Analytics enables seamless tracking of costs per lead or the completion rate. 🔄  For more information, best practice cases and support with implementation, please contact us at LOBECO. Together we will make your next LinkedIn campaign a success! 🚀    #LinkedInAds #LeadGeneration #DigitalMarketing #B2BMarketing #LOBECOpower

LOBECO names Frederik Paschko as Director of newly created Consumer Goods vertical   Frederik joined LOBECO in 2018 and has since demonstrated remarkable growth. Every year, he took on greater responsibility, managed a wider client portfolio, and showcased outstanding leadership skills in an ever-expanding team. His career journey has been nothing short of inspiring. Frederik’s passion for the #Sports and #ConsumerGoods industry, along with his exceptional skills, has been instrumental in building our client portfolio, making him the perfect fit for this role. LOBECO is now creating a “Consumer Goods” vertical within the company structure to further develop new business under the management of Frederik. Within his department we will also continue to expand our services in areas such as web services to provide optimal benefits for our clients in the field of #DigitalCommunication. Congratulations, Freddi! We are excited about the future ahead. #LOBECOpower