LOWA Sportschuhe GmbH

As the saying goes: 'At the end of the day, your feet should be dirty, your hair messy, and your eyes sparkling.' – Nina Ruhland Our LOWA ambassador Nina Ruhland lives by this motto. She feels at home in nature and the mountains. Let Nina inspire you: Be open to every adventure, every challenge, and embrace every moment that makes you feel alive. This is for all the women ready to take the next step. 💪✨

Great news for LOWA. 🎉 Our LOWA APLINE HEROES campaign has won an ICMA Silver Award! We are very proud and would like to thank our partners at Red Bull Media House Publishing for the great realisation of the campaign! 👏

 🎉 A Milestone Achievement for LOWA! LOWA is proud to announce that we are the first pure shoe manufacturer with European production to successfully complete the Fair Wear Foundation’s Brand Performance Check! With 61 out of 100 points, we achieved the “Good” rating, the second-highest category. This milestone reflects our commitment to fair production and working conditions, as well as the diligent implementation of human rights due diligence obligations in the clothing industry. Looking back on our first year of membership (2023), this result underscores our dedication to taking responsibility for people and the planet. 🌍 We’re excited to continue this journey, improving every step of the way. You can read the full report here: https://lnkd.in/dYfawfSy #FairWearFoundation #Sustainability #HumanRights #FairProduction #LOWA 

„Die wirtschaftliche Lage bleibt herausfordernd“, wie CEO Alexander Nicolai in Episode #27 des SAZsport #MadeInGreen-Podcasts die aktuelle Situation beschreibt. Ein Teil der Herausforderung ist der Transformationsprozess. Nun hat Traditionshersteller LOWA Sportschuhe GmbH seinen ersten Nachhaltigkeitsbericht mit dem Titel „Der Etappensteiger“ veröffentlicht. Mit CEO Alexander Nicolai habe ich mich u. a. über den komplexen Prozess der Erstellung eines solchen Reports ausgetauscht. Lauscht gerne rein: https://lnkd.in/efFFcTRT Zum Nachhaltigkeitsbericht von LOWA geht's hier lang: https://lnkd.in/e4YHkTWw #kreislaufwirtschaft #lowa #madeingreen #podcast #transformation #csrd

As an outdoor footwear brand, we live from and with our environment. This is why our corporate responsibility underpins everything we do.  Sustainability, to us, is a long hike with many stages. Step by step, we head for the summit. Today, we are very happy to share our first sustainability report "Etappensteiger". Read the full report on our website: https://lnkd.in/dueWezSY

📢 New in: The LOWA Trail Trophy! 📢 Top news from the ALL TERRAIN RUNNING by LOWA! Are you ready for another top-class trail running experience!? ⛰️ From May 21-25, 2025, together with PLAN B event company GmbH, we will be celebrating the premiere of the LOWA Trail Trophy – a stage race over the most beautiful trails in the Alps. 🏞️ Here is what’s awaiting you: - 4 days of action & adventure on breathtaking routes - Distances of 21-28 km & up to 2000 meters of altitude per stage - Pure community feeling: evening events, award ceremonies & runners’ dinner - The perfect start to the trail running season ☀️ For beginners & ambitious runners: celebrate the premiere of the LOWA Trail Trophy with us and experience the start of a new trail running highlight! 🏆 Registration starts November 6th at trail-trophy.com Who’s in? #atr #atrbylowa #timetotametheterrain #trailrunning #event

Summit Meeting🏔️🧗♀️   At the beginning of September, our athletes from the PRO TEAM, ACTIVE TEAM, and LOWA TRAIL RACERS Team came together for three unforgettable days. On the agenda: testing LOWA shoes to the core.   How do our athletes test their shoes best? Naturally, directly on the mountain! Under the expert guidance of our mountain guides from Blue Mountain Spirit Bergschule and Die Bergführer, the new shoes were thoroughly tested during joint climbing, hiking, and trail running tours.   The intensive exchange and valuable feedback from our athletes provide us with the opportunity to continuously improve.   We say thank you to our athletes for their tireless commitment, to the BMS Bergschule and Die Bergführer, and to the team at Warnsdorfer Hütte for the delicious food and great accommodation. #lowa #lovelowa #forthenextstep #shoetest #athletes

#timetotametheterrain The LOWA Ultratrail Fränkische Schweiz, on behalf of the German Ultramarathon Association and in cooperation with the German Athletics Association, will host the German Ultratrail Championships for the first time on April 26, 2025. Don’t want to miss it? 👉 The registration window for the Ultratrail Fränkische Schweiz opens on 📅October 3, 2024. It’s worth being quick! Alle information on our website 👉 https://lnkd.in/dmdAA3W2

🚀 Wow, record participation at the Madrisa Trail Klosters 2024! 🚀 The second year of the event was also a complete success for LOWA as the main and title sponsor. With over 800 participants, the registration numbers have doubled compared to 2023. Our conclusion: A thoroughly successful race on spectacular trails in the midst of the Swiss mountains. A festival for all fans of alpine trail running! Many thanks to everyone who contributed to this success. #savethedate Registration for the Madrisa Trail 2024 (August 8-9, 2025) opens at the end of October 2024. 👉 More information and insights into the successful trail running event: https://lnkd.in/d6MegQQj #timetotametheterrain #lowa #lovelowa #atrbylowa

Great news from Switzerland - LOWA Schuhe AG. We are very happy about two more years with this great event. 🏃🤩