Our CEO, Dr. Heiko Schaefer, recently embarked on a mountain adventure with Mammut’s former CEO, Rolf Georg Schmid (1996-2016). Together, they reflected on our brand’s rich history, dynamic present, and promising future. Their climb symbolizes our brand's unwavering commitment to driving innovation while honoring our heritage. #Mammut #risewiththemountain #mountains #heritage 🏔️💚
BUSINESS TRIP ON A GLACIER? Some meetings are different. This one took place on a #Swiss 4000m-summit where I had the privilege to be with former Mammut Sports Group AG CEO Rolf Georg Schmid (CEO 1996-2016). As we reached the peak, we took a moment to reflect on the past and future of the #outdoorindustry and our amazing #outdoor brand and company. Rolf's legacy is deeply woven into the fabric of our brand as the company grew its revenues 10x during his tenure and created wonderful products and also iconic marketing campaigns (like the 150-year campaign with legendary photographer Robert Bösch; see link below). Rolf continues to inspire us as we move forward. Thank you, Rolf, for your invaluable contributions and for sharing this unforgettable experience with me. Here's to the past, the present and the future of MAMMUT! #Mammut #RiseWithTheMountain #Legacy #Mammut_Swiss1862 https://lnkd.in/eBvPMZ7y