Department of Marketing @ Goethe University Frankfurt

New JMR article available: "How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal" Read it here: https://buff.ly/3Uf1U1J Authors: Jochen Reiner, Julia Wamsler, Torsten Bornemann, Martin Natter #insurance #pricesignaling #risk #marketingresearch

Am 11.11.2024 erscheint das VHB-Nachwuchsbarometer. Nachwuchswissenschaftlerinnen und -wissenschaftler, Early Career Researchers im VHB sind zu diesem Online-Austausch ganz besonders herzlich eingeladen: Am 13. November 2024 von 13:30 bis 15 Uhr treffen wir uns zum virtuellen Kaffee mit unseren Gästen Ulf Brüggemann, Markus Reihlen und Simone Wies. Präsentiert und moderiert von Lena Steinhoff werfen wir einen Blick auf die Zahlen und sprechen über - und mit - Nachwuchswissenschaftler:innen der #BWL im Spannungsfeld zwischen globalen Perspektiven und lokalen Strukturen. Melden Sie sich formlos in der VHB-Geschäftsstelle an: info@vhbonline.org Wir freuen uns auf Ihre Teilnahme! https://lnkd.in/eFvnfeeF

Die Stadt legt die Machbarkeitsstudie zur Anbindung des Campus Westend der Goethe-Universität vor - ein wichtiger Schritt für unsere Verkehrsanbindung Die Machbarkeitsstudie der Stadt Frankfurt zur Verlängerung der U-Bahn U4 hat ergeben, dass die Variante sowohl ökologisch als auch städteplanerisch am günstigsten ist, die den Campus Westend direkt an die U-Bahn anbindet. Es ist sehr zu begrüßen, dass die Stadt dafür sorgfältig alle Varianten hat prüfen lassen und auch die ökologischen Folgen umfassend in die Gesamtschau einbezogen wurden. Dass die unabhängige Studie den Stadtverordneten nun die Variante empfiehlt, die einen U-Bahn-Anschluss für unseren Campus Westend bedeutet, freut mich sehr: Als eine der größten Institutionen dieser Stadt braucht die Goethe-Universität einen schnellen und barrierearmen Anschluss an ein modernes öffentliches Verkehrsnetz, das gilt auch für die am Campus Westend angesiedelten außeruniversitären Institute und die Schulen in Campusnähe. Mir ist es sehr wichtig, dass unsere Universität nachhaltiger, klimaschonender und umweltfreundlicher wird – das funktioniert nur im Kontext einer zielführenden städtischen Verkehrsplanung, die den ÖPNV voranbringt. https://lnkd.in/e4RYEgus

📢 We are hiring: Professor of Artificial Intelligence in Marketing! The Department of Marketing at the Faculty of Economics and Business is looking for a new Professor with a strong empirical research background in AI methods for marketing. The ideal candidate should be able to develop and apply AI techniques in marketing research and contribute to teaching by actively involving students in applying AI methods, preferably using Python or R. 🔍 We are seeking applicants with: #1 A proven track record of AI-related publications in leading international marketing journals #2 Regular presentations at top marketing conferences #3 A research background in AI method development or computer science #4 Strong collaborative skills, particularly with colleagues at hessian.AI #5 Experience in securing third-party funding for collaborative projects is advantageous 💼 Key Contributions: The professor will play a pivotal role in enhancing the mission of the Hessian Center for Artificial Intelligence (hessian.AI) by exploring the synergy between artificial and natural intelligence and contributing to the newly established Center for Critical Computational Studies (C3S) at Goethe University. 📚 Expectations: The successful candidate will teach in (ideally) both German and English within the department’s degree programs. 📖 For more information and to apply: 👉 In English: https://lnkd.in/drpx2MF3 👉 In German: https://lnkd.in/dPSWq6dQ Join us in advancing AI in marketing! 🚀 #AI #Marketing #ProfessorJobs #hessianAI 4o

Excited to share our latest research on the creator economy, co-authored with my fantastic colleague Simone Wies, published in the current issue of the IJRM - International Journal of Research in Marketing! 🌟 ⚡ In our paper, we dive deep into the world of content creators, viewing them not just as influencers but as entrepreneurs—creatrepreneurs. We outline the entrepreneurial activities of content creators, offer a taxonomy of creator venture models, and identify key success drivers within this rapidly evolving ecosystem. With insights from academic research, industry reports, and expert interviews, our work aims to bridge the gap between creators and traditional entrepreneurship, setting the stage for future research on building and scaling creator ventures. Looking forward to the discussions and new ideas this will spark in the community! Link to the article: https://lnkd.in/drUrnMM4 #CreatorEconomy #Influencers #InfluencerMarketing #Entrepreneurship #Marketing #Research

Some personal news: I just got a new hat, a new publication, and a new job. On Monday, I defended my dissertation. Unfortunately, that also means my time as a Ph.D. student at Goethe University’s Marketing Department has ended. Thank you to all my friends and colleagues who have made the past three years a great learning experience and enjoyable. Special thanks to my advisor and now "Doktorvater" Bernd Skiera, who made everything possible. It’s incredible how much he invests in supporting his Ph.D. students on their academic journey. So, if you are ever looking for a place to do your Ph.D. in Marketing, look no further and apply—he’s hiring a new Ph.D. student right now. Another special thanks to the co-authors of my dissertation articles. In addition to Bernd Skiera, I had the great pleasure of publishing with Celina Proffen and Jan Bischoff. And that’s the second news: The latest article, "Opportunities for self-preferencing in international online marketplaces," has been published in the International Marketing Review. In this article, we assess the largest online retail platforms globally and show to which degree there are opportunities for self-preferencing. You can read the full article here: https://lnkd.in/du9tr-dV. Thanks to the editor, Timo Mandler, for the excellent guidance during the revision process! And some final news: I will start a new job next Monday and join the Europäische Zentralbank through the Graduate Programme. I’m very excited to contribute to the ECB’s mission and work with many new colleagues from all over Europe.

#generative_AI, #genAI, #teaching, #marketing_analytics

I am thrilled to share that our project in the "Data Science & Marketing Analytics" course was regarded as the best project of the entire Summer Semester 2024 at Goethe University Frankfurt. Taught by Prof. Dr Keyvan Dehmamy was my dream course and one of the best project-based courses I have ever taken. Prof. Keyvan Dehmamy was incredibly helpful and inspirational, even adding a touch of fun to our learning by handing out chocolates as rewards during interaction sessions—nothing motivates a data scientist like a bit of chocolate! The after-class sessions with Prof. Dehmamy were instrumental in deepening my understanding of the material . The course was a highlight of my summer semester, offering practical insights and hands-on experience that were incredibly valuable.Working on the Yelp dataset with my diverse and experienced group members Hassan El Uadguiri, Berk Atik and Illia Tukhyi was an exceptional learning experience. We focused on handling large datasets and learned to use essential tools like R Studio, SQL, Python, and Tableau. Preparing the data for modeling and choosing the appropriate Machine Learning models were particularly interesting tasks. Additionally, GitHub was crucial for organizing and managing our datasets. The collaboration and collective problem-solving made the learning process both effective and enjoyable. I am proud to say that I topped this course, which was an incredible honor. Once again, I would like to thank Prof. Dr. Keyvan Dehmamy for designing a course relevant to real-life applications. His expertise and approachable teaching style made complex concepts accessible and engaging. Lastly, the guest speaker session and visit to statworx provided practical experience of data science in practice, further diversifying our knowledge. I am grateful to Goethe University Frankfurt for offering such exposure and providing platforms to inspire. I am excited to apply these new skills in my future projects and career. #DataScience #MarketingAnalytics #GoetheUniversity #MachineLearning #Python #RStudio #SQL #Tableau #DataScienceProject #GitHub #YelpDataset #SummerSemester2024 I'm excited to share my educational milestone!