Marketing Science Institute

Do marketers Privacy Enhancing Technology (PETs) reassure consumers? Researchers in this MSI working paper conducted several online experiments with US and EU consumers to find out: https://ow.ly/ipJ150TSSMh #onlineprivacy #consumerattitudes #consumerbehaviour

Social media ecosystems are becoming an essential part of marketing and customer interaction but are also increasingly subject to user misconduct such as online harassment or propagating “fake news.” Understanding the unique characteristics of social media can help companies develop targeted strategies to promote positive and manage negative online behavior https://ow.ly/N7Jy50TSRso #socialmedia #socialmediamarketing #socialstrategymedia

What can we learn from YouTube’s settlement with the FTC over violating the Children’s Online Privacy Protection Act (COPPA)? Tomorrow 12-12:30 ET join MSI and Tesary Lin of University to explore the tradeoff between privacy and personalization: https://ow.ly/2QMr50TSPQA

When access to online consumer data requires opt-in or compensation, how the request or offer is framed may make all the difference. This MSI working paper can help companies fashion good choice architecture and help balance reach and distribution goals and avoid selection bias: https://ow.ly/tkmN50TSQYU #consumerbehavior #shopperinsights #privacy #pricing

Adoption of #GenAI will have major impacts on companies, customers and investors. But how, where and when? The study in this recent MSI working paper uses data from two consumer spending panels to analyze how adoption of ChatGPT-4 affects spending on other digital services and market share of other providers: https://ow.ly/YVCz50TOKcY #consumerbehavior #shopperinsight #GenAI #markets

News publishers may be a good place to advertise after all, if they are "high-quality," Andrey Simonov of Columbia University revealed at an MSI webinar through the results of a recent eye tracking experiment: https://ow.ly/STXT50TOJp8 #news #mediabuying #context #advertising

I'm thrilled to share that I have been selected as a Marketing Science Institute Scholar. It’s truly an honor to be recognized by MSI, which also supported my very first research project, awarded me the Clayton Dissertation Award, named me an MSI Young Scholar, and now, an MSI (no longer young) Scholar. I'm looking forward to paying it forward and supporting other (young or no longer young) scholars through this wonderful institute. I am deeply grateful for the support from my mentors, collaborators, and colleagues, which made this recognition possible. I’m excited to join this esteemed cohort and continue contributing to the field of marketing! Go Bucks! #Marketing Science Institute #The Ohio State University Fisher College of Business #Marketing at The Ohio State University Fisher College of Business

How are consumers really responding to AI? Tomorrow, 10-11AM ET, experts from The Wharton School, The University of Illinois and Kantar will take part in a dynamic insights exchange online about this topic. Learn more: https://ow.ly/ZUHT50TOwHV #GenAI #AI #GenAI #LLMs #consumerattitudes #consumerbehavior

Thrilled to be chosen as a Marketing Science Institute Scholar (class of 2024). I'm grateful to MSI for the opportunity and recognition, and eagerly looking forward to connecting with fellow scholars come January 2025 in scenic Park City, Utah! #msi_scholars

I'm thrilled and honored to be selected as a 2024 MSI Scholar! Thank you, Marketing Science Institute, for this opportunity to present my research and collaborate with practitioners in the scenic setting of Park City, UT, this January. Looking forward to discovering if scholarship and snowboarding make a great combination! #MSIScholar