Miele

Wrapping Up Trade Fair Season! 🌟   As we conclude this year’s trade fair journey, we would like to close this special season with some highlights from our last stop at the Küchenmeile | Germany's Kitchen Hotspot.    What a remarkable week filled with groundbreaking designs, inspiring conversations, and exciting insights into the future of kitchen living. A very warm thank you to our incredible team and to all the visitors who explored our new innovations.   See you next year!   #Miele #ImmerBesser #Küchenmeile

Our highlights from the Küchenmeile | Germany's Kitchen Hotspot Just in time for our 125th anniversary, we have completely modernised our exhibition area at Gut Bökel, Rödinghausen – and have already received great feedback. 🙌 This year, we are showing our retail partners two new design worlds: Pealbeige and Obsidianblack matt – elegant, timeless and match various surroundings and interior styles. We are also showing our new cookware for the first time, which is suitable for all types of heating, but is particularly ideal for the fans of the popular induction hobs with integrated extractor. You can read our news from the Küchenmeile here: https://lnkd.in/eu4M8eVH #Miele #ImmerBesser #Küchenmeile #Design 

125 years of Miele met 100 years of IFA That's it, the IFA Berlin is over and with it lots of exciting moments and meetings, making memories that last. We have presented what we will be launching 🚀 on the market in the coming months and are enthused by all the feedback. Because that is also what the IFA is: anchor point for meeting people 🤝 and engaging in dialogue.   We hope you enjoyed it as much as we did!  #Miele #ImmerBesser #IFA2024

Thinking in circles 🪴 How can a premium domestic appliance be designed with the circular economy in mind? This question was the starting point for the design study of a circular vacuum cleaner that Miele is presenting for the first time at IFA Berlin. The ‘Vooper’ study shows a cordless handstick with a fully modular design. The material used is almost entirely recycled and almost completely recyclable. Its ability to be fully dismantled means that the valuable materials can be almost completely returned to the material cycle at the end of its life. 🌀 Implementing the circular economy is one of the most exciting and at the same time most complex issues of our time, but we are working intensively on the principle of the circular economy with this and other projects and are continuously strengthening our commitment to the conversation of resources. If you are attending the IFA, come visit us in the Miele Sustainability Zone in Hall 27 and experience the Vooper for yourself! #ImmerBesser #Miele #Circularity #IFA2024

Halftime at IFA 2024 🚀 We’re already excited about the amazing feedback we’ve received on our latest products and smart features at IFA Berlin 2024. From groundbreaking innovations to sleek, cutting-edge designs – there’s so much to explore! We’re still at IFA until Tuesday, so stop by our booth and discover our great appliances. #Miele #ImmerBesser #IFA2024 #Innovation 

At IFA 2024, Miele presents itself in the here and now. But already in the past, we have also come up with a lot of ideas for an eye-catching appearance. ✨   And with success, as this picture from 1962 (1) shows. Here, a Miele product obviously became a magnet for the public at a presentation: The Miele W 420 ‘de Luxe’ was the first German fully automatic washing machine with ‘one-button automatic’.   But Miele was already focussing on publicity much earlier. For example, in June 1911 at the (2) travelling exhibition of the German Agricultural Society, where Miele presented itself in Kassel. Company founder Reinhard Zinkann is also there at the time, standing on the far right of the picture.   And we were also visible in a (3) shop window in Berlin in 1925. This was just one of many other outlets where we sold our products at the time.   We also showed the world what we had to offer at a (4) household goods fair in Paris in the 1930s: on the left, the first electrically powered dishwasher in Europe.   Since 1987, the Miele Museum in Gütersloh has been offering a reunion with Miele products from numerous decades. Following a (5) redesign in 2006, it welcomes visitors to a laundry meadow, among other things.     See you at IFA!   #Miele #ImmerBesser #Anniversary #125years #throwback

Empowering people to take matters in their own hands with AI🤝 AI Diagnostics, our smart feature we present at IFA Berlin, is now live for washing machines and dryers: The AI-powered feature provides reliable troubleshooting assistance. When an error message appears, the AI identifies the most likely cause and provides instructions on how to fix the error yourself. In the future, AI Diagnostics will be available for more appliances and will even predict disruptions so that preventive measures can be taken. This helps reduce service calls and optimizes the use of our appliances. This and other smart applications can be found in the Smart Home area at our trade fair booth (2.1 | 101). #ImmerBesser #Miele #SmartHome #AIDiagnostics #IFA2024 

Welcome to 125 years of Miele quality at IFA Berlin. 🙌 Today, the IFA Berlin 2024 starts officially. Come along and discover our latest product innovations, smart features and services for sustainability, comfort and performance at home. Meet us at hall 2.1., booth 101. See you there!   #Miele #ImmerBesser #IFA2024

Sneak Peek alert! Come meet our new rising stars from laundry care and floor care! Before the IFA Berlin starts officially, we give you an exclusive look at our new products! 🚀 Our new flagship model from the new generation of washing machines and tumble dryers – the W2 / T2 Nova Edition: At the core of the W2 Nova Edition is the world’s first drum without drum ribs but with so called “Queen cells”. These ensure even gentler care and longer lifetimes for delicate fabrics, gliding under the laundry giving them a ‘massage effect’. 🚀 The new Guard generation of bagged cylinder vacuum cleaners: The flagship model L1 Comfort provides clear consumer benefits thanks to its automatic mode that detects the flooring automatically and adjusts the power level to ensure the best possible cleaning results. It’s also the world’s first connectable bagged vacuum cleaner that sends a notification via the Miele App when the dust bag needs to be changed in order to ensure the best suction power at any time. By the way: The new flagship models are a real feast for the eyes. But see for yourself. #Miele #ImmerBesser #IFA2024 #Innovation 

It's a wrap 💪 At today’s Press Conference we unveiled our flagship model from the new generation of washing machines and tumble dryers – the W2 / T2 Nova Edition. Among others, we presented a new innovative drum that for the first time ever is free of ribs – and thus stands for maximum laundry protection. Miele is also presenting its new generation of cylinder vacuum cleaners called “Guard” setting new standards in terms of convenience, hygiene and design. Also part of the show: some exciting pilot projects on circularity and digitalisation. 🙌 If you are in town, come visit us in hall 2.1., stand 101, and discover 125 years of Miele Quality and Innovation on your own. Once a Miele. Always a Miele. #ImmerBesser #Miele #PressConference #OnceAMieleAlwaysAMiele #IFA2024