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Guest questions are an established part of our report. This time, we had the pleasure of featuring Anke Arens, Sol Wilkinson, Valeria Alesiani, and André Koegler. As a journalist at Hello Partner, Sol explored the impact of Google updates on the industry for next year. His question: “Heading into 2025, will Google continue to be a priority in your strategy?” Despite the challenges, Google remains a strategic priority for the industry: According to the survey, 61.1% of respondents indicated that Google's importance will remain the same, 25.0% believe it will be more important than in previous years, while only 13.9% think that Google will be less of a priority in their strategies. Individual responses revealed that coupon #publishers will be particularly affected by Google updates. One of the main challenges identified by industry experts was the loss of trust among consumers and advertisers, highlighting the critical need for #transparency. Anke Arens pushed the conversation further. As Director of Cooperation at CJ, she asked: “As different approaches to transparency get implemented, how important is transparency to your business?” The responses were unequivocal: Transparency is non-negotiable. An overwhelming 95% regard it as extremely, very or fundamentally important. Curious about the questions posed by Valeria and André? Head over to our website and download the full report! 🔗 https://lnkd.in/gq2e-G4A #industrytrends #news #readnow

Explore the latest insights from mrge's fifth edition industry report, highlighting AI's role in growth and the anticipated impact of Google updates on Commerce Advertising strategies. Read the Latest full News - https://lnkd.in/gZZHt9VB #MarTech #MarTechedge #CommerceAdvertising #AI #GoogleUpdates #DigitalMarketing #IndustryInsights #MachineLearning

mrge: AI Paves Way for Concrete Growth Opportunities in New Report Know more:- https://lnkd.in/drUZs65v #mrge #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

While industry experts are optimistic for the second half of 2024, they’re well aware of the challenges. What keeps them on their toes? 🤔   True, the current economic situation is tricky. But: The latest version of our Commerce Advertising report shows optimism is at a record level. Over 75% of survey participants have positive expectations for the coming months.   When it comes to trends and challenges, two subjects dominate Google updates and AI – both game-changers in their own way. AI, the multi-tool, is considered a growth driver across the entire value chain.   In the survey, it is particularly seen as having high potential in targeting and personalization (30.5%), closely followed by content creation (27.8%) and content with personalized product recommendations (25%).   In addition to Google updates and AI, there are four areas of challenges according to respondents:   👉 Loss of trust among consumers and advertisers and the consequent need for transparency   👉 Increased requirements for data privacy and data protection-compliant advertising   👉 Tracking and attribution   👉 General economic conditions and associated budget cuts   How are companies adapting to technological change? What are their growth strategies for the future? If you want deeper insights, and even more facts and figures, head over to our website and download the full Commerce Advertising report! 🔗 https://lnkd.in/gq2e-G4A

#EYESMemberUpdates | The fifth edition of the Commerce Advertising report from Felix Witte's mrge is on air! Download the full report: https://lnkd.in/d2uPZGge #Commerce #Advertising #report #CommerceAdvertisingreport #mrge #eyesinternational

We have three key hires at mrge at the moment! ⭐ Head of Data (mrge) - This role will be based in our Hamburg or Berlin offices and will oversee our entire data function. ⭐ Senior Accountant (mrge) - You will have the opportunity to work with the great Baris Gul on our finance team, managing all our daily accounting needs. ⭐ Publisher Account Manager (digidip - a mrge company) - Benjamin Boucher is looking to grow his team by adding an Account Manager to focus on our publishers. If you or someone you know is looking for a new role and fits the criteria for any of the positions above, please reach out to me, and let's set up a call! You can find our careers page will be in the comments.

From Myths to Realities: The True Potential of Meta Networks We are beyond excited to debunk myths surrounding meta networks, dive into the importance of transparency, and engage in meaningful discussions during our workshop at Tactixx in #Munich, hosted by Anke Arens (CJ) and our very own Felix Witte. If you are attenting the Tactixx yourself, don’t forget to stop by and say hi! #workshop #conference

It has been a pleasure to include Sol Wilkinson's (Hello Partner) insightful question in the latest mrge Commerce Advertising report. His question about whether Google will remain central to marketers' strategy in 2025 revealed fascinating insights. The results of the survey show that for 61.1% of respondents, Google will remain a priority; 25% anticipate an increased focus, and 13.9% foresee a reduced strategic role in 2025. The report further indicates that Google's updates will continue to shake up the industry with changes in data privacy and user experience, prompting companies to adjust their practices. Coupon #publishers will be particularly affected by this. #google #updates #industryreport

Thank you to AdMonsters for the insightful interview and for sitting down with Felix Witte to discuss the findings from our latest Commerce Advertising report! Check out their full conversation to learn more about AI's impact, challenges from Google updates, and the importance of transparency. We also cover the steps we at mrge are taking to improve transparency and the key factors behind the positive sentiment revealed in the fifth edition of the report.

We're beyond excited to announce the release of the fifth edition of our Commerce Advertising report! The report dives into the latest industry trends, captures key sentiments, and offers actionable recommendations for the future. We've surveyed and tapped into the knowledge of industry experts to create a must-read resource for anyone wanting to stay ahead. Felix Witte, our General Manager / SVP Publishers & Advertisers, comments: “AI is the multifunctional tool that, according to our respondents, will provide impetus and growth potential in nearly all areas of Commerce Advertising. There are great opportunities here. However, there are also challenges in the industry ahead. Nonetheless, our industry is incredibly adaptable and can respond swiftly to changes: More than 75% of respondents rate the outlook for the second half of 2024 optimistically. This is a record high compared to all industry surveys we have conducted in the past two years.” Download the full report now from our website to discover why there's so much optimism, what the main trends are, and what unexpected changes have occurred since the fourth edition. Get all the insights you need for the second half of 2024. 🖇 https://lnkd.in/d2uPZGge #industry #news