AdMonsters

As Spanish-language streaming continues to surge, publishers and advertisers have a huge opportunity to tap into new revenue streams. 💡 But to succeed, it’s all about authentically engaging a growing Hispanic audience through culturally relevant content and cutting-edge ad technologies. With U.S. Hispanic buying power projected to hit $1.9 trillion by the end of 2023, brands are taking notice. As Isabel Rafferty Zavala, CEO of Canela Media, says: “I’ve seen a major shift in how AVOD is serving Hispanic audiences.” Publishers, are you ready to optimize for this vibrant market? https://bit.ly/3BEREcJ #SpanishLanguageStreaming #AVOD #MulticulturalMarketing

Are smaller publishing brands struggling to attract agency dollars? This session is for you! Discover how uniting within your category can create a powerful marketplace that expands reach and appeals to advertisers. Hear insights from Katina L., SVP of Branded Experiences & Marketing at Mirror Digital, as she shares the innovative approach of BOMESI’s multicultural marketplace. Learn how cohort sites can collaborate to offer agencies a one-stop shop, unlocking new revenue streams and helping your brand thrive in a competitive landscape. Join us for this insightful session at #PubForum Scottsdale (Nov. 10-12). Register today! 🌟📈 https://bit.ly/4dSlh8m

Perplexity is venturing into advertising, and we got the scoop straight from Andrew Beck, Head of Go to Market, Advertising at Perplexity 🎥 Here's a sneak peek of how it will work: Andrew walked us through a hypothetical example of ad integration in a Perplexity query. Imagine seeing video or image ads seamlessly placed in mobile views—brands can sponsor the same spaces where users naturally see multimedia. 📱 But here’s where it gets really exciting: brands will be able to sponsor related questions. This means users exploring a topic can engage with a brand in a more native, intuitive way, as a launching point to discover more. We’re curious to see how the final UI will evolve, but it’s clear that Perplexity is reimagining how brands can engage with users in a more contextual, seamless way. 👀 Stay tuned for more updates as they continue experimenting with these formats. #AdTech #AI #PerplexityAI #Innovation #DigitalAdvertising #AdvertisingTre

Yesterday on the Group Black stage at Advertising Week New York, Larry Adams, CEO of XStereotype, shared his thoughts on how AI can be used to reshape advertising and overcome the biases we often bring into the creative process. He emphasizes that while AI is driven by prompts, it’s real strength comes when it’s paired with diverse, large-scale data. Instead of simply reinforcing our preconceived notions, AI has the power to correct biases and offer fresh perspectives that can lead to more inclusive representation in media. By leveraging data that captures a broader range of human experiences, we can create ads that reflect the true diversity of our world. Larry’s approach is all about using AI to change how people and communities are portrayed, making sure everyone is seen in a more accurate and normalized way. 💡 #AI #Advertising #RepresentationMatters #InclusiveMarketing Advertising Week

🥊💥 Don’t miss this epic keynote battle at #PubForum Scottsdale (Nov.10-12). Join Britt Begley, VP of Operations at TeamSnap, as she goes head-to-head with Therran Oliphant, SVP Ad Tech, Agency Partners at Flashtalking by Mediaocean. This high-energy session will deliver compelling insights and strategies from both buy-side and sell-side experts. Discover how to leverage TTD SPO, Google Ads/Sandbox, and contextual intelligence to enhance targeting and creative impact. It’s a clash of titans focused on achieving data-driven success! Register today. https://bit.ly/4dSlh8m

Google's Ad Business: Who's Really Benefiting? In our latest video, we dive deep into Google’s defense strategy and how it impacts publishers. While some small businesses benefit, industry experts like Ariel from Check My Ads point out that Google’s witnesses are downplaying the real harm to publishers. Ariel argues that their defense is more focused on advertisers, leaving publishers in the dark. So what’s really going on? We break down the courtroom drama and the ongoing debate around Google’s influence in the ad tech ecosystem. Watch the full video to get all the details. https://bit.ly/3ZGVImK #AdTech #Google #Publishers #Transparency #CheckMyAds #AdEcosystem

🚨 LIMITED TIME ONLY! Get the Ad Tech Accelerator workshop, valued at nearly $600, FREE with your #PubForum Scottsdale pass when you register by October 17th. Join us on November 10th for the Mastering Ad Ops Tactics workshop, featuring interactive presentations and discussions on Yield Optimization, Troubleshooting, and more. Plus, earn your digital badge upon completion. Simply select the workshop during registration, and your discount will be applied automatically—no code needed. Don’t miss this opportunity to enhance your skills and drive results! https://bit.ly/4dSlh8m

Missed the Wrapper this week? No sweat, we've got you covered! This week's drama includes: 🤖Google's AI Traffic Surge: Google's at it again, find out how their AI-Generated search results have them playing both the hero and the villain in the ecosystem. 🌐California's SB 1047: Cali usually leads the way in regulation, but when it comes to AI, they're not exactly in the driver's seat. Curious why? 📉Meta's Global Data Woes: The EU's top court just ruled against Meta's data retention policies—shocker? Not really, but here’s what it means… Get all the juicy detains in the full Wrapper. Link in the comments...👀👀👀👀👀

Discover how Generative AI is transforming digital advertising with hyper-personalized experiences and enhanced media buying strategies. Xi Li, Director of Advertising, at Softonic breaks down how this technology reshapes audience connections and drives business growth. Learn key tips and strategies to harness Generative AI for unprecedented efficiency and effectiveness in your campaigns! Read the full article 🔗 https://bit.ly/4cHX5ox

🚨 AdMonsters' Upfront is happening TODAY! There's still time to reserve your spot! Join us for our FREE virtual event at 2 PM ET, where industry leaders will share essential insights to help you stay ahead. What to expect: 🔹 Insights on 2025 market trends 🔹 Strategies for engaging niche audiences 🔹 A showcase of our latest digital capabilities 🔹 Exclusive services that set AdMonsters apart Plus, engage in an interactive Q&A with industry experts to get your pressing questions answered in real time. Don’t miss this opportunity to shape the future of our industry! https://bit.ly/4eDOXGy