Narravero

🇩🇪 Der Digitale Produktpass: Das neue Ass im Ärmel für Automarketing und Nachhaltigkeit Narravero Thomas L. Rödding hat das alljährliche Automobilmarketing-Special von HORIZONT zum Anlass genommen, sich im Rahmen eines Gastbeitrags Gedanken darüber zu machen, wie der #DigitaleProduktpass #DPP das Spiel im Automarketing verändern kann.    Denn der DPP wird künftig eine zentrale #Schnittstelle zwischen Produkt und Anwender sein- eine Art Auto-Lebenslauf mit allen Daten, die für eine lange wert- und nachhaltige Nutzung sinnvoll ist. Das ist nicht nur ein weiterer Schritt in Richtung mehr #Nachhaltigkeit. Als #Touchpoint bietet der Digitale Produktpass auch eine ganz neue Marketing-Spielwiese: Das Fahrzeug muss zum TÜV, ein Reifen ist abgefahren, die Inspektion steht an, die Werkstätten bieten Sonderkonditionen oder die Händler haben schicke neue Felgen im Angebot – für diese und viele weitere Fälle kann der DPP künftig der ultimative Kanal zu Konsument:innen sein und etabliert ganz nebenbei noch die #Kreislaufwirtschaft.   Wer lesen möchte, wie das genau funktionieren wird, geht’s hier zu Thomas Artikel: https://lnkd.in/euGKkNVs     🇺🇸 The Digital Product Passport: A Game-Changer for Automotive Marketing Narravero's Thomas L. Rödding took the opportunity to share his insights in this year's Automotive Marketing Special by HORIZONT. In his guest article, he explores how the #DigitalProductPassport (#DPP) is set to transform automotive marketing. The DPP will soon become a key interface between products and users – like a vehicle CV containing all the essential data for ensuring long-term value and sustainable use. But it’s not just about #sustainability. As a #Touchpoint, the DPP opens up an entirely new marketing playground: whether it’s a trip to the mechanic, worn-out tires, a scheduled inspection, special deals from workshops, or new rims from dealerships – the DPP will be the go-to channel for connecting with consumers. And along the way, it also helps drive the #CircularEconomy forward.   More information: https://lnkd.in/euGKkNVs Dr. Inga Ellen Kastens   #digitalesmarketing #digitalmarketing #automobile #sustainability

Exciting times at the NFCForum 2024 in Nice.    Thomas L. Rödding and Deborah Walsleben were representing Narravero at a mini booth, where they were showcasing Narravero's DPP-as-a-Service solution. It was a fantastic opportunity to connect with industry peers and discuss how our solutions align with the broader EU regulatory framework, including the #EUgreendeal.   Thomas as Co-Chair of the JTC 24 Digital Product Passport - Framework and System also delivered an insightful keynote on the progress and future of the Digital Product Passport (DPP) from a #CEN and #CENELEC perspective.   The evening was the perfect time to soak in the atmosphere of Nice and continue with more great conversations.    A big thank you to the NFC Forum for fostering stimulating discussions and valuable exchanges and thanks to Megan Skinner for the support in advance. #DigitalProductPassport #DPP #SaaS Dr. Inga Ellen Kastens

Digital Product Passport @ DMEXCO: Europe's largest digital marketing event DMEXCO - Digital Marketing Expo & Conference is widely recognized as the largest and most important digital marketing event in Europe. It attracts thousands of attendees, including global leaders, marketers, technology providers, and innovators from around the world, making it a central hub for the digital marketing and advertising industry in Europe. Addressing the #Digital #Product #Passport (DPP) underlines the mindset of innovation and early adoption of the latest developments in digital communication this year. Thank you, Verena Gründel and Thomas Mosch, for inviting me to talk about "The Duty & The Beauty" of DPPs - the new and fast evolving touch point in every customer journey. Watch the full video at https://lnkd.in/eN2bBTEg Video & Images © Koelnmesse

The magic continues. A few weeks ago at #dmexco24, the whole Narravero team was thrilled to hear moderator Marc Semmler introduce Thomas L. Rödding with the words, “I love the title!” 😍 What followed was an insightful presentation about the beauty Narravero brings with its DPP-as-a-service and how it transforms the Digital Product Passport into a powerful One2One service channel. 🎥 Now the magic is available for everyone to see! Thomas' full presentation has been recorded (thanks, Koelnmesse GmbH!!) and is live on our YouTube channel. If you missed it, now's your chance to dive into the future of transparent product storytelling. 👉 Watch it here: https://lnkd.in/eQBwPhgr #Narravero #DPP #Innovation #DigitalProductPassport #One2OneChannel #dmexco24 Dr. Inga Ellen Kastens Sven Wollner

Keeping up with new #NFC technical developments isn’t an option in our field, it’s a requirement. At the upcoming @NFC Forum’s Vision NFC event Narravero CEO Thomas L. Rödding will be giving a keynote on “Emerging Standards and the DPP”. He will be sharing updates and perspectives on present and potential future capabilities of data carriers when implementing Digital Product Passport systems. More information: https://lnkd.in/gk2KivzF  Dr. Inga Ellen Kastens Deborah Walsleben #DigitalProductPassport #DPP #standardization

😍 “I love the title!” 😍 That’s how moderator Marc Semmler introduced Thomas L. Rödding earlier today at #dmexco24. And behind that excitement is the "beauty" that Narravero brings with its DPP-as-a-service. Thomas explained the incredible potential of using the DPP as a One2One service channel on the Tech Stage today.     Thank you, Marc Semmler, for that wonderful statement! The whole Narravero team is absolutely thrilled and over the moon with these positive words. We’re equally excited about the amazing turnout of listeners. It’s heartwarming to see how Narravero’s vision is resonating with so many people and spreading far and wide! Dr. Inga Ellen Kastens Sven Wollner Kerstin Bauer Jens Herzog Patrick Rosenberger Daniel Vogelpohl Deborah Walsleben #DigitalProductPassport #TechInnovation #CustomerEngagement #One2One #SaaS

It was a long day, but it was absolutely worth it. The Narravero team (Thomas L. Rödding, Deborah Walsleben, Julius Valentin Nagel, Jens Herzog, Dirk Schroeder, Daniel Vogelpohl, Patrick Rosenberger) came back with plenty of insights from the exciting presentations and discussions at the 𝗧𝗵𝗲 𝗖𝗶𝗿𝗰𝘂𝗹𝗮𝗿𝗧𝗲𝗰𝗵 𝗙𝗼𝗿𝘂𝗺 - 𝗕𝗮𝘁𝘁𝗲𝗿𝘆 𝗣𝗮𝘀𝘀𝗽𝗼𝗿𝘁 𝗘𝗱𝗶𝘁𝗶𝗼𝗻. A big thanks to the CircularTech - Digital Product Passport Community for hosting such an enlightening event! Photos: Manor Lux, LL.M. #DigitalProductPassport #DPP #BatteryPass #CircularEconomy

Attention all #marketers seeking a fresh, direct-to-customer channel! If you’re at DMEXCO - Digital Marketing Expo & Conference this week, don’t miss out:   #Narravero #CEO Thomas L. Rödding will be presenting “The Digital Product Passport: From Duty to Beauty,” showing how the #DigitalProductPassport can become a powerful tool for #marketing, cross- and up-selling, #customerengagement, and #digitalcustomerexperience.   One thing is clear: by 2030, the #DPP will be mandatory, with an estimated 5 trillion products each year requiring one, as per the EU. Thomas will explain how simple it is to comply and, more importantly, how marketers can transform this requirement into a unique opportunity for #branding, even allowing products to communicate directly with their target audience.   📅 Thursday, September 19, 2024  ⏰ 1:30 – 1:50 PM  📍 #TechStage   Looking forward to seeing you there! Dr. Inga Ellen Kastens   #DMEXCO24 #DigitalMarketing #GreenDeal #EU #Sustainability #DigitalTransformation #MarketingTrends

On the road.   That's the fact for a big part of the Narravero team today. Deborah Walsleben, Thomas L. Rödding, Patrick Rosenberger (in the picture), Daniel Vogelpohl, Deborah Walsleben,Jens Herzog, Julius Valentin Nagel and Dirk Schroeder are attending the CircularTech - Digital Product Passport Community Forum in Cologne.   This year’s Battery Pass Edition is all about the future of the Circular Economy and the Digital Product Passport. One of the speakers is Thomas Knothe, chair of the JTC 24 Digital Product Passport System and Architecture at CEN and CENELEC (among other things), who, along with his fellow speakers, will shed light on the standardization of the #DPP.   For the Narravero team, this means:   ✅ Showing up (and smiling as warmly as in the photo 😉) and staying right where the action is. ✅ Gaining insights into the latest innovations and exciting new developments. ✅ Having engaging conversations with key stakeholders.   Greetings from the office to Narravero’s man/womanpower on the ground! 🤗   By the way, while today is all about 'duty,' Thomas will be shifting focus to 'beauty' at #dmexco24 on Thursday. Stay tuned for more details!" Dr. Inga Ellen Kastens #DigitalProductPassport #BatteryPass #CircularEconomy

🇩🇪 "Prompting the Future" – das ist das Motto der DMEXCO - Digital Marketing Expo & Conference 2024. HORIZONT hat sich dazu unter Kreativen, Strategen und Marketingexperten umgehört und gefragt, wie sich die KI-Transformation schon heute auf ihr Geschäft auswirkt und wie sie das Verschwimmen der Grenzen zwischen klassischen und digitalen Disziplinen beurteilen. Mit dabei: #Narravero Head of Strategy & Communication Dr. Inga Ellen Kastens:    „ChatGPT hat in Rekordgeschwindigkeit dafür gesorgt, dass KI-Anwendungen für sehr viele Menschen völlig selbstverständlich zum Online-Nutzungs-Repertoire gehören, so wie PayPal, Google oder Insta. Man muss also keine Prophetin sein, um vorherzusagen, dass die Sprachfunktion von ChatGPT dazu beitragen wird, dass immer mehr Menschen mit der Technologie Dialoge führen. Diese Normalisierung der Mensch-Maschine-Interaktion werden sich Anwender:innen von Digitalen Produktpässen (DPP) zunutze machen. Die DPP werden laut EU-Beschluss ohnehin zur Pflicht. Innovative Marketingköpfe werden die DPP ihrer Produkte so ausstatten, dass die mit den Konsument:innen sprechen und über ihre Herkunft und Produktion, über Nachhaltigkeit und Pflege, über Ersatzteile, Zusatzangebote oder Recycling Auskunft geben. Die Zukunft der Produktkommunikation wird also deutlich lebhafter und vielleicht auch eine Spur "echter" werden – mit Ecken und Kanten, wie man sich eben eine glaubwürdige Unterhaltung wünscht.“ Mehr Infos hier: https://lnkd.in/e3Ddf5gx?   Wer mehr zum Thema #DPP erfahren möchte, hat dazu auf der #DMEXCO Gelegenheit: Hier spricht Narravero Founder & CEO Thomas L. Rödding am 19. September von 13:30 Uhr bis 13:50 Uhr auf der Tech Stage zum Thema „From Duty to Beauty - the chances of the digital product passport“. 🇺🇸 "Prompting the Future" – that's the motto of DMEXCO24. HORIZONT asked experts how AI is transforming their business. Narravero's Head of Strategy & Communication, Dr. Inga Ellen Kastens, shared: "ChatGPT has made AI a normal part of people's online habits, like PayPal or Instagram. Its voice feature will lead to more conversations with technology. This human-machine interaction will be used in Digital Product Passports (DPP), which will soon be mandatory in the EU. Innovative marketers will create DPPs that 'speak' to consumers about origin, sustainability, care, spare parts, and recycling. The future of product communication will feel more dynamic and authentic." Want to learn more about DPP? Hear Thomas L. Rödding, Narravero’s CEO, on September 19th at 13:30 at DMEXCO’s Tech Stage. #DigitalerProduktpass #AI #KI #dmexco24