Shikenso Analytics

Had a great chat with Tom Wills from Bonham/Wills & Associates recently! We talked about my journey into sponsorship analytics, the current state of measurement, and where I see the industry heading. Here’s a little teaser: "In an era where you can have a pizza delivered by drone in thirty minutes, waiting 6–8 weeks for a sponsorship report is simply unacceptable." We also touched on key trends and what brands should really be paying attention to right now. Great conversation, Tom! Check it out here: https://lnkd.in/eWYE5_jT #SponsorshipAnalytics #SportsMarketing #Sports #Shikenso

The sponsorship landscape is evolving - and AI is driving the change! 🚀 At SponsorReport Netherlands, Birger De Geyter (Head of Business Development Shikenso Analytics) and Victor Goossens (Founder & Co-CEO Team Liquid) explored The Future of Sponsorship with AI, breaking down the parallels and differences between sports and esports sponsorships. From scaling content production and distribution to tracking brand exposure down to spoken mentions, AI is redefining how we create, measure, and optimize sponsorships. At Shikenso, we’re at the forefront, using AI-powered data to ensure sponsors understand their true reach and impact. The future is AI-driven, and it’s happening now! Thanks for the insightful discussions! 🙌 #AI #Sponsorship #Esports #SportsMarketing #Shikenso #TeamLiquid

Great breakdown of sentiment analysis! And in the video - we spotted our data! 👀 We love seeing Shikenso’s insights put to good use, helping brands and rights holders understand the real impact of their partnerships. Shoutout to Silvia Schweiger for bringing motorsports insights to life! 🙌 Check it out! 👇

What a season opener we just witnessed in F1! 🏎️💨     A race weekend packed with excitement, major upsets, and a nail-biting finish to top it all off. While F1 continues to deliver high-speed action on the track, the commercial side of the sport outside the track is just as thrilling. Our latest graphic breaks down who’s sponsoring Formula 1 in 2025- and when they joined the grid. 🚀 Long-standing partners like DHL (since 2004) and Pirelli (since 2011) have been fueling the sport for years. 💰 But in recent seasons, we’ve seen a wave of new brands entering the race: Crypto. com (2021)- riding the digital finance boom Lenovo (2022)- bringing tech into the paddock Qatar Airways (2023)- expanding F1’s global reach LVMH (2025)- luxury meets motorsport More brands are realizing that F1 isn’t just about speed- it’s a premium global platform. Check out the full timeline in our visual below. P.S. Which sponsorship surprised you the most? #Formula1 #Sponsorship #SportsMarketing #F1 #F1Marketing

Proud moment! We are ESA award winners! 🔥 We’re thrilled to share that Shikenso Analytics & GIANTX have won the ESA Awards 2025 for Best Use of Measurement & Insight! Our case, “Winning With Data: How GIANTX and Shikenso Built a Sponsor Value Engine”, was recognized for amplifying sponsor value through data-driven insights. Through AI-powered analytics, we helped GIANTX seamlessly align content strategy with commercial success, maximizing media value for partners while keeping fan engagement at the heart of it all. The event was a true celebration of innovation and excellence, with inspiring cases that the entire industry can learn from. A huge thank you to the European Sponsorship Association (ESA) for this recognition, to GIANTX for being an outstanding partner, and to the incredible teams who made this possible! 🙌 Winning with data. Let’s keep pushing boundaries! #ESAawards #Esports #SponsorshipAnalytics #SportsMarketing #Sponsorship

Team Liquid and Shikenso On Stage to discuss: The Future of Sponsorship with AI! Birger De Geyter (Head of Business Development) will share the stage with Victor Goossens, Founder & Co-CEO of our partner, Team Liquid - to explore how AI is shaping the future of sponsorship. 🎤 The Future of Sponsorship with AI 📍 Circuit Zandvoort, Netherlands 📆 March 18th From esports to traditional sports, we’ll discuss how artificial intelligence unlocks deeper insights, optimizes partnerships, and helps brands engage with fans in fresh, impactful ways. Looking forward to seeing you there! #EsportsBusiness #SportsBusiness #FutureOfSponsorship

Shikenso is growing, and so is our Marketing team! 🚀 Excited to have Stephanie Hazel Wong and Nayeemul Islam onboard to help us bring more data-driven insights and exciting content to the sports, esports and creator economy. Welcome to the team! Let’s turn data into stories! P.S. Say hi in the comments. 👋 #Shikenso #SponsorshipAnalytics #Marketing #NewHires #SportsMarketing

Luxury brands have long dominated the motorsport space, but ELEMIS’ recent partnership with Aston Martin F1 signals a new era- one where beauty brands take the lead. The results speak volumes: 🔹 76% positive fan sentiment 🔹 Top engagement compared to other Aston Martin partnerships 🔹 Successfully tapping into the rapidly growing female F1 audience (now 41% globally) Read more: https://lnkd.in/e3dh8uYS P.S. Is this just the beginning of beauty brands entering motorsports? 🤔

Two Major Updates in F1! 🔥 Is beauty ready to race? It looks like it! In the past weeks: 🏎️ ELEMIS teamed up with Aston Martin F1 🏎️ Carlos Sainz was announced as L'Oréal's ambassador Why is this big news? ➡️ 40% of F1 fans are female ➡️ Brands are catching on to F1’s shifting demographics At Shikenso Analytics, we were curious: "How do fans react to ELEMIS’ partnership?" Skincare x Motorsport. It's not the typical sponsorship. We ran a sentiment analysis on Instagram comments. Here’s what we found: 📈 679 comments analyzed 💬 Most used words: ELEMIS, Love, Amazing 🔝 More engagement than other announcements 😊 75% positive sentiment The data indicates: Beauty is ready to race! If you want the full analysis, all you need to do is: 1. Like this post. 2. Drop a comment: 𝗕𝗲𝗮𝘂𝘁𝘆 𝗙1 I'll send you a high-res PDF right away. P.S. No sign-up needed. Just make sure we’re connected! #F1 #BrandPartnerships #BeautyIndustry #Formula1 #Motorsport #SportsMarketing

Proud to partner with the Slovak First Football League (Niké Liga)! The league is breaking new ground as the first medium-sized league in the European Leagues to leverage AI-driven analytics for improved sponsorship strategies. Read more about our partnership: https://lnkd.in/e3gCP-pi #SponsorshipAnalytics #SportsBusiness #FootballEurope #FootballNews #FootballBusiness