SNIPES

BEYOND DOUBT! We’re all in on the dance scene, hitting up many events and battles as sponsors. But this one hits different, as it’s organized directly by us and our partner Nike! The SNIPES x NIKE Beyond Doubt Battle in Paris was sold out and for good reason – during the weekend, the city was on fire as the best dancers from around the globe battled it out in the major 2VS2 All Style competition. With a crazy 100,000€ cash prize on the line, the energy was electric from start to finish. The crews? Unstoppable! The champs of our dance events World Breaking Classic, EBS Krump World Final, Fusion Concept Final, and Battle of the Year, delivered jaw-dropping performances that made the crowd go wild. Plus – new teams stepped up to claim their spots, proving once again why freestyle is unmatched! A huge shoutout to all the incredible dancers who brought their A-game to the stage. And congrats to the winners of the evening: Majid Kessab and Nelson Ewandé - we are still trying to process how you tore the stage apart! 🔥 #snipes #snipesusa #snipesknows cc: Thinh SOUVANNARATH

WHAT A SURPRISE! It’s hard to believe it’s been a decade since we welcomed Majid Kessab into the SNIPES Dreamteam as our very first ambassador. Over the past 10 years, Majid has represented not only our brand but the heart and soul of street culture. He has opened doors to the dance scene around the globe and helped us grow alongside the community.    From winning some of the world’s most prestigious dance battles to mentoring the next generation of dancers through his own dance school, Majid continues to push boundaries and inspire everyone around him. His passion, loyalty, and dedication to both the dance scene and the SNIPES community have been truly remarkable.  Majid, we can’t thank you enough for everything you’ve done.     On the day of his anniversary, we surprised Majid with a very special spot on the facade of our SNIPES Headquarters in Cologne and his first gold vinyl. Let’s keep making moves together! #snipes #snipesusa #snipesknows

WELCOME TO THE FAM! Kick-off for our 13 new sales apprentices! Our young talents from all over Germany came together for 2 days of learning, building connections and getting prepped for their future with us!    As salespeople, our apprentices will be the first and one of the most important points of contact for our community – a big role! Sales is about constant growth, learning from each other, and always improving your game. Therefore, our Training & Development Department organised a Kick-off-event with the goal to meet the crew, make some connections and get all the details on how their journey with us will look like. We covered everything from SNIPES-DNA, their apprenticeship structure, to the many growth opportunities at SNIPES.    We also gave them the full SNIPES experience with a special store tour led by our amazing Store Manager at our Flagship-store in Cologne as well as first-hand information in a keynote from our Chief Retail Officer. The perfect chance for them to see how we run things and what makes SNIPES unique.  And what's the best part? Every apprentice gets the chance of a permanent job offer at SNIPES after their apprenticeship! Let’s get ready for the next generation to crush it! #snipes #snipesusa #snipesknows

BIGGEST. DEAL. EVER. We are now the Official Culture & Community Partner of the legendary French soccer club Paris Saint-Germain! SNIPES x PSG – the collab you didn’t see coming but won’t stop talking about! How does one of the world’s biggest streetwear retailers link-up with one of the most iconic soccer clubs? Let’s break it down: PSG is the biggest lifestyle brand in world soccer. But staying true to its roots while dominating the global stage isn’t easy. That’s where we come in! As the club’s "Official Culture & Community Partner," this partnership goes deeper than just classic sponsorships. We’re blending SNIPES' culture with PSG's legacy to create a real impact in Paris and beyond. Including our charity program “SNIPES Serves”, we will launch community initiatives, creating unforgettable moments for the youth through sports and cultural education. Together we make moves both on and off the field! At the same time, PSG helps us to massively strengthen our commitment in France – one of our most important growth markets. And with the club's unique global reach, we're leveling up our game worldwide. Oh, and did we mention? You’re gonna see the SNIPES logo on the back of PSG's men's team jerseys at every Ligue 1 match for the next three years! How wild is that?! Big shoutout to everyone who made this happen – this deal is massive! Let’s get it! #snipes #snipesusa #snipesknows

SMELLS LIKE TEAM SPIRIT - You think politics and graffiti have nothing to do with each other? Well, then take a look at this! We think it is incredibly important that young people have spaces in which they can express themselves creatively and realize their full potential. With SNIPES serves, we support partners who are committed to this on a daily basis. One of our OG partners is Outline e.V., a creative space where the topics of politics and art merge. They run free graffiti workshops, and the youngsters can use a music studio to produce their own tracks. A great concept, which has become a second home for many young people. Lately, SNIPES teamed up with some volunteers to give this key hangout in Chorweiler, Cologne, a major facelift: new lights, better sound, and more storage! Now the spot is on point, matching the fire the kids bring! Here they have a safe space in which gender, age, nationality, religion or political views play no role. They are united by their passion for art. The opening was unforgettable, and the positive energy was infectious! Big shoutout to all the helping hands – no culture without community! #snipes #snipesusa #snipesknows

GOT IT FROM SNIPES!  Launched for the first time in Europe in 2023 our "Got it from SNIPES" campaign became a cornerstone of our brand strategy! By collaborating with important artists from our targeted markets – like Spanish rap artist Fernando Costa, Italian rapper Neima Ezza, and bike life representative Peter Wassili – we boosted our brand visibility and engagement in meaningful subcultures in all our focus markets. This year, we brought that same energy to the USA! We collaborated with some standout talents like Doctor Garmentz, Maleni Cruz, Chicklet, theshiggyshow – and of course our CCO DJ Khaled! Here, too, we have rethought the campaign and adapted it to the market. This campaign took a more comedic approach, allowing us to showcase the fun side of fashion and streetwear. By choosing New York and Miami for the shoots, we tapped into the unique energy and style of these iconic cities. Get ready for exclusive events, authentic collaborations, and the freshest streetwear fits! With our multi-brand campaign “Got it from SNIPES“, we are positioning ourselves as the go-to multi-brand sneaker and streetwear retailer in both Europe and the United States. By embracing the outfitter vibe, we aim to present a wide selection of new and versatile styles, brands, and outfit pieces and at the same time create consistent, credible, and cultural connections.     You got the style, the culture, the talent – we got the fits! #snipes #snipesusa #snipesknows

FREESTYLE IS THE KEY STYLE - At SNIPES, we love championing the dance community and providing platforms for dancers to showcase their skills. The breaking and freestyle battles at Freestyle is the Key Style were nothing short of epic, with incredible talent lighting up the stage. We're happy to celebrate and support the dance community, fostering spaces where creativity and passion thrive.     A huge congratulation to Bboy Gravity for securing a spot in the top 16 of the SNIPES Beyond Doubt Battle—he’s now headed to Paris for a chance to win $100,000! The journey continues, and we can't wait to see him shine – stay tuned! #snipes #snipesusa #snipesknows

LEAVE A FOOTPRINT - Our last outstanding colleague for now, whom we would like to introduce to you from this format: Ndidiamaka (Didi) Onejeme, Esq., Corporate Counsel for Real Estate. Didi’s crucial role in expanding SNIPES’ store footprint across the US, combined with her reputation as a thought leader, uplifts everyone around her. Her fearless negotiation skills and the ability to 'leave a footprint' with a smile have been instrumental in our growth and success. Didi's impact is a testament to the power of bold leadership. We are so grateful for our team worldwide and it is unbelievable how much talent is in here! Let’s get shit done team! #snipes #snipesusa #snipesknows

BACK 2 SCHOOL - School has started! This also means that families face big expenses to equip their children with the appropriate school equipment - for some a matter of course, but for many a big financial challenge. That’s why we’re back with our Back 2 School mission, powered by SNIPES Serves! With our partner adidas, we are dropping 2,000 backpacks loaded with school supplies and fresh cappies to kids in 6 cities in Europe - and that's not all! We don’t just pull up to drop backpacks – we create a day to remember! In Berlin, Cologne, Paris, Milan, Barcelona and Madrid, we are teaming up with local schools and NGOs in underserved areas to give the kids an unforgettable day. We organized creative customization workshops for the children and spent valuable time together. Nothing beats giving back and making a positive difference together. Big shoutout to some of our SNIPES colleagues from our headquarters who volunteered to take part. Thank you to everyone who helped put a smile on the kids’ faces! #snipes #snipesusa #snipesknows

WHAT A SHOWDOWN! The dance world was on fire as the Fusion Concept Festival 2024 took over Paris! As part of the 14th edition of the world’s first all-style Battle Festival, SNIPES was right in the heart of the action.  The energy was crazy, with some of the world’s best dancers showing their unique styles, creativity and talent in the ultimate dance battle. But it wasn’t just about the sick performances – it was the perfect stage for SNIPES to showcase our SNIPES Concepts.01 pieces in the most real and authentic way possible! 🔥    Thanks to our strong connection to the dance community, we have gained an authentic standing within the scene. Not only our Dreamteam member Majid Kessab, who was also a battle judge at the Fusion Concept Festival, rocked some of our SNIPES Concepts.01 pieces. Our strong positioning brought even more pieces of the collection on stage as some amazing dancers battled in our latest SNIPES Concepts.01 streetwear. And they looked fierce! 🤝 This year’s Fusion Concept Festival was a celebration of urban culture, where fashion, dance and music came together in the dopest way. Thanks to everyone who was part of it! #snipes #snipesusa #snipesknows