UNICEPTA

🔍 Exploring the overlooked aspects of diversity in #CorporateCommunication Diversity is key in modern #ESG communication, but are we fully addressing all aspects of diversity in our awareness days and authentic #inclusion messaging?  While Pride Month plays a significant role in public outreach, other critical aspects of diversity, such as Disability Pride Month and Autistic Pride Day, often remain in the shadows. Our analysis reveals that, despite their potential for high engagement, discussions around disability-related topics tend to taper off quickly. By addressing these communication gaps, corporations can fulfill a critical need and drive substantial engagement. 📊 Key Insights - Quick Response: The window of opportunity for active discourse is brief. - Missed Opportunities: #AutisticPrideDay remains an underutilized occasion for impactful communication. - Strategic Communication: Companies that address these gaps can not only strengthen their ESG messaging but also contribute significantly to fostering a genuinely inclusive corporate culture. #listentotheworld #DisabilityDiversity

We’re proud to share that UNICEPTA's data has been featured in a recent Handelsblatt article by Ben Mendelson, shedding light on which associations hold the most influence in German politics. Our analysis, covering over 4,000 articles in leading media outlets, reveals surprising trends—it's not always the biggest spenders who have the most sway. Notably, BDI - Bundesverband der Deutschen Industrie e.V. topped the list for the most citations, with GDV Gesamtverband der Deutschen Versicherungswirtschaft e.V. and DIHK also standing out for their media presence. The article emphasizes the value of data-driven #insights in understanding the true landscape of political influence. At UNICEPTA, we’re committed to delivering high-quality media analysis that drives transparency and informed decision-making. 🔗 https://lnkd.in/eTH-_CnU (Paywall) #listentotheworld #DataDriven #PoliticalInfluence #Transparency #UNICEPTA #MediaAnalysis #Handelsblatt

Who’s driving innovation in the #automotive industry? In today's fast-paced automotive landscape, #innovation is more than just a buzzword – it’s a competitive necessity. In this highly dynamic and contested market, innovation has become the key differentiator for OEMs shaping the #FutureOfMobility. Our Mobility Innovation Ranking for the first half of 2024, led by UNICEPTA’s Silke Nehlig, in cooperation with Automobilwoche, highlights how leading brands are setting new benchmarks in #eMobility, autonomous driving, and connected services. We dive deep into public conversations, exploring how car manufacturers are perceived in (online) news media and how they are driving conversations on social media. Find out who’s leading the charge and which brands are striking the right tone with their target audiences in this article (available for purchase in German only): https://lnkd.in/dXKGmuVt   #listentotheworld

Sports events on the global stage not only attract millions of viewers but also provide prime opportunities for corporations to leverage #sponsorship for #brandexposure and product promotion. In this month’s issue of #prmagazin, UNICEPTA's Kai Niehus explores how brands like Deutsche Telekom, adidas, and Deutsche Bahn captured the spotlight during #EURO2024. Discover a preview of our in-depth analysis (article available in German): https://lnkd.in/ep-VKP9v We investigate whether viral moments, such as Merih Demiral's politically charged wolf salute, detract from the sport and impact media coverage of sponsors – revealing how sponsorship is evolving in today's media landscape. Curious about our analysis? Look at the comments to download the full report #listentotheworld

🏆 We are celebrating the success of the Paris Olympics by taking an in-depth look at the public discourse surrounding the Games! Download Part II of our Paris Olympics report now and leverage key insights in #corporatecommunication. https://lnkd.in/eQc8QStu #PARIS2024 concluded with a spectacular performance from the US team, which secured the most medals and captivated audiences worldwide. Our final analysis uncovers key trends in media coverage, highlights standout athletes and sponsors, and focuses on the most engaging debates. Leverage these free insights to discover how the Games were perceived by the public and in the media. 📊 Unlock the Power of #MediaInsights · Success in Sports: Learn which disciplines and athletes are driving the most engagement · Controversies in Organisation: Explore the public perception of non-sporting topics related to the Games. · Sponsoring the Games: Discover how well #brands succeed in standing out on the global stage.   #listentotheworld

🏆 We are celebrating the success of the Paris Olympics by taking an in-depth look at the public discourse surrounding the Games! Download Part II of our Paris Olympics report now and leverage key insights in #corporatecommunication. https://lnkd.in/eQc8QStu #PARIS2024 concluded with a spectacular performance from the US team, which secured the most medals and captivated audiences worldwide. Our final analysis uncovers key trends in media coverage, highlights standout athletes and sponsors, and focuses on the most engaging debates. Leverage these free insights to discover how the Games were perceived by the public and in the media. 📊 Unlock the Power of #MediaInsights · Success in Sports: Learn which disciplines and athletes are driving the most engagement · Controversies in Organisation: Explore the public perception of non-sporting topics related to the Games. · Sponsoring the Games: Discover how well #brands succeed in standing out on the global stage.   #listentotheworld

Kamala Harris has announced her running mate, and the presidential race is accelerating quickly! The announcements of the top candidates' running mates have sparked a surge in social media discussions. Today, we dive into the latest #USelections insights. 📊 While many Democratic supporters are celebrating Tim Walz’s VP nomination, particularly on X, there’s a notable rise in emotional, negative sentiment across the board. Surprisingly, Tim Walz not only garners high engagement swiftly but also enjoys the most positive sentiment among all presidential candidates. Kamala Harris has surpassed Biden in media engagement and now ranks second behind #DonaldTrump in terms of #MediaExposure. She’s achieved 42.7 million mentions in articles and posts regarding her pivotal role in this contentious race. Stay tuned for more election insights coming your way soon! 🔔 #insights #listentotheworld

#Paris2024 highlights at the halfway mark! 🥇 Athletic Excellence: Simone Biles stands unmatched – Whether with precious metal around her neck or on #SocialMedia. With 7.4 million engagement she dominates both social media and gymnastics, pushing it to be the most-discussed sport during the first half of the Olympics. 🥈 Focus on #Sustainability: Efforts to make the games more sustainable have been met with mixed reactions. Issues like the condition of the Seine River (54% negative sentiment) and the athletes' village (29% negative sentiment) have drawn criticism. 🥉 Sponsors in the Spotlight: Samsung Electronics tops the list of most visible sponsors by leaps and bounds, reaching over 270 billion people. Thanks to the innovative #marketing campaign the Galaxy Z Flip is setting the scene at award ceremonies. We share insights into what’s driving conversation during the first 9 days of the Olympics. Download the first part of our research impulse for free today and stay tuned for updates, when we share our final analysis for the second half of the games next week. https://lnkd.in/e5kYUmdR

2024 is #election year. Almost half of the world’s population will vote or already has voted in over 60 countries. The most anticipated election this year – the US election – is already in full swing. And the events have truly come thick and fast. No longer just in national media coverage or on the stages of local election events, the battle between the largest parties in the USA, the #Democrats and the #Republicans, is in full spotlight of the international press. Our latest media analysis findings reveal that: 📺The prestigious presidential TV debate between President Joe Biden and ex-President Donald Trump back in June shifted public attention, spotlighting Donald Trump, especially after the attempt on his life and the performance by Joe Biden 📉 The attempted assassination on Trump in Pennsylvania had only a short-lived effect on coverage 📢 #KamalaHarris's prominence in the political arena increased as calls for Biden's resignation grew louder 🔍 Her visibility reached new heights once Biden officially announced his withdrawal Stay tuned – we will share more insightful findings next week!     #listentotheworld

The work of #industryassociations is essential to every modern economy. And while they might seem to work in the background, they represent their sectors' interests, advocate for favorable conditions, and are key players in political communication. When we think of industry associations #lobbyism naturally comes to mind. But media work is also an integral part of their communication as informing the public and raising awareness about maladministration in the government or potential grievances in industry sectors benefits the economy. Today, we explore how well German industry associations have achieved this during the first half of 2024. Who has the greatest impact on leading media and manages to set the agenda for change in their respective fields? We highlight the outstanding role of these associations in public reporting: 💡 Most notable learnings · Media visibility of associations is closely linked to megatopics in news media · Associations that promptly communicate and quickly respond to emerging trends and current megatopics tend to receive higher media attention · Leveraging #SocialListening and precisely monitoring the media agenda are a key to a strong voice in public discourse #listentotheworld #insights