Virtual Minds

Why do some ads stick with us for years, while others vanish from memory almost instantly?🧐 Spoiler: It’s not just about clever copy or viral videos. 📃The Screenforce Deutschland study ‘𝗜𝗻𝘁𝗼 𝘁𝗵𝗲 𝗪𝗶𝗹𝗱’ dives deep into the real-world impact of advertising across platforms like TV, BVoD, YouTube, Instagram and TikTok. 📺📱Unlike typical lab studies, this one followed people in their natural media habitats. Think second screens, ad skipping, scrolling – all the things we actually do. The results? 🔎Surprising – especially for those betting big on digital. Traditional channels still lead the pack in attention and recall, despite fierce competition from social platforms. Curious why that is and what it means for advertisers in 2025? 📖 Read the full breakdown here: https://lnkd.in/evBGZkRD

Linear TV still pays the bills💶 Despite changing consumption patterns, linear TV remains a significant revenue driver for broadcasters. By optimising linear operations, broadcasters can reinvest in transformative platforms and ensure their businesses remain competitive. 📈 There is also a misconception that broadcasters are in direct competition with streaming platforms. In reality, they have a unique advantage: massive linear reach. 📺By integrating linear TV with digital streaming platforms, broadcasters can create synergies that drive efficiency, maximise budgets and deliver cross-channel impact, as Thomas Servatius, Co-CEO of smartclip, and Marius Leichte, Senior Manager - International Business Development at Virtual Minds, explain. 🤓Watch the video from VideoWeek Roadmap to see how we're helping broadcasters turn challenges into opportunities.

Our 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗚𝗲𝘁 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 in Hamburg⚓️ has become as much a part of d3con as real-time bidding is to automated campaign management. And last Wednesday, we were once again thrilled to welcome so many industry experts and familiar faces for an evening filled with lively conversations, new connections and an incredible atmosphere. The energy in the room was nothing short of inspiring - insights were shared, ideas sparked and friendships strengthened. 🤗Moments like these remind us of what truly drives our industry: collaboration, innovation and the people behind it all. A huge thank you to everyone who attended and made the evening so special! 👏And a special shout out to our fantastic on-site organising duo, Katia Radsch and Ines Mecke, and the incredible Favoloso team for creating such a relaxed and welcoming environment.

And just like that, d3con 2024 is already behind us! 😟 On Wednesday, our Managing Director Dirk von Borstel took the stage alongside Markus Pins, Prof. Dr. Joost van Treeck, Alina Vonnemann, and Carsten Becker on the Bundesverband Digitale Wirtschaft (BVDW) e.V. panel, expertly moderated by Sascha Dolling. 🔎Together, they explored how economic and political factors impact media quality, the role of programmatic advertising in addressing these challenges, and what advertisers need to consider to ensure reliable campaign delivery. 💬Reflecting on the discussion, Dirk summed up the key takeaway: "The credibility of online advertising is not created by technologies for brand safety and the like, but by attitudes and values - however, technology can help to make these attitudes and values transparent and operationalisable." A huge thank you to our fellow panelists for the thought-provoking discussion and valuable insights, and to everyone who joined the conversation before and after. It was fantastic to catch up with familiar faces and meet new industry colleagues at the event. We're already looking forward to next year!💫

Opening up new possibilities for DOOH campaigns in our Active Agent DSP. 💫 Developed together with Ströer SE & Co. KGaA and presented today at d3con in Hamburg, a new innovation makes creative production for DCO campaigns easier and more efficient, as HTML5 creatives allow dynamic creative elements to be swapped and adapted in real-time during playout based on location, time and audience. This means more relevant, impactful and personalised ad experiences for consumers: 🎨 Optimised creative production for DCO campaigns 🏢 Greater flexibility & efficiency in DOOH ad creation 🎯 Improved adaptability for granular targeting (e.g. retail media) The first live campaign was launched last December and ran on public video screens in Munich, Berlin, Hamburg, Frankfurt am Main, Cologne and Düsseldorf. In partnership with L'Oréal DACH and their Maybelline Super Stay Vinyl Ink 💄👄, the campaign demonstrated real-world application. By using dynamic creative, it was possible to integrate precise, accurate information about the nearest drugstore directly into the commercial.

Last Friday, we had the pleasure of co-hosting an exclusive morning event with VideoWeek at the 🎡💂🏼♂️Sofitel London St James, bringing together industry leaders to explore the evolving role of linear TV in the digital age. 🤔What if TV advertising could be leaner, smarter, and instantly measurable? At our event, we explored how Austria is leading the way with real-time measurement powered by HbbTV data - an innovation that's transforming TV advertising and offering valuable lessons for global markets. Thomas Peruzzi, Marius Leichte, Sebastian Hinterstoisser (TV-Insight) and Sameer Modha (ITV) shared their expertise on topics ranging from the continued relevance of linear TV to advances in real-time measurement. Their insights sparked engaging discussions and provided valuable perspectives on the future of TV advertising. 🤝Beyond the thought-provoking presentations, the morning was a fantastic opportunity to network, share ideas and explore new collaborations - all over a delicious gourmet breakfast. 🍽️☕

Under the CrossOver Evolution label, Ad Alliance is unlocking new possibilities in programmatic advertising with the launch of the programmatically playable BigScreen spot. This innovation enables programmatic playout of xMedia, the powerful solution that maximises addressable reach across Addressable TV (#ATV) and Connected TV (#CTV). Now available exclusively through our Active Agent #DSP, advertisers can seamlessly book BigScreen Spot to unlock total addressable reach on the big screen with a single booking - initially as a Programmatic Guaranteed Deal. Advertisers benefit from 🔘One booking, maximum reach across the big screen 🔘Programmatic Guaranteed Deal for streamlined access 🔘Flexible spot lengths & advanced targeting for relevance and precision 🔘Cross-genre frequency capping at household level for optimised exposure 🔘Real-time adjustments & campaign optimisation for agility MediaMarktSaturn, in partnership with Publicis Media Germany, was the first to test this solution in February, running campaigns with multiple ad lengths (15, 20 and 30 seconds) across the entire BigScreen network.

Back in January, we gave you a sneak peek at our annual Virtual Minds kickoff event in Freiburg with a few pictures. Now we're thrilled to share the full experience with you in this short video! 🎥 ✨This event is always a highlight for us and a chance to bring our international team together under one roof. From exchanging ideas to sharing laughs, we celebrated the day with great company and even greater energy. 🎉 Again, a huge 𝘛𝘏𝘈𝘕𝘒 𝘠𝘖𝘜 to everyone who worked tirelessly to organise this incredible event and to all our colleagues for making it truly unforgettable - and to Jonas Auras for the incredible pictures and video work🙌!

We're delighted to be one of the sponsors of 𝗡𝗲𝘄 𝗩𝗶𝗱𝗲𝗼 𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿𝘀, VideoWeek's flagship conference, the event for discovering the key trends and emerging technologies in video and CTV advertising. 📺🎥 This must-attend event is THE place to discover the latest trends and cutting-edge technologies shaping video and CTV advertising. From brands and agencies to publishers, broadcasters and tech innovators - everyone who's driving the future of our industry will be there. 📅 Dates & Venues: March 5th, 2025: BAFTA, London March 6th, 2025: Kings Place, London For Virtual Minds Marius Leichte, Hossein Houssaini and Max Deyerl will be on hand to lead insightful discussions, explore new opportunities and make meaningful connections. 💡🤝 If you're attending, stop by and let's talk about where the future of video advertising is heading. See you there! 👋 You’ll find more information for the event here ▶️ https://lnkd.in/gnDAs56

💭Imagine reaching your audience with pinpoint accuracy—wherever they are, whenever it matters most. Thanks to the powerful combination of ERASON’s AI-driven targeting AIlon and Weischer.GeoConsult’s precise mobility data, advertisers can now achieve just that. And with 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗠𝗶𝗻𝗱𝘀’ 𝗔𝗰𝘁𝗶𝘃𝗲 𝗔𝗴𝗲𝗻𝘁 𝗗𝗦𝗣, accessing this cutting-edge technology is simpler than ever. ✨ Germany’s first AI-powered DOOH targeting system 📈 +20% higher target group reach through AI-enhanced mobility data ⏳ Intelligent, real-time ad playout—only when your audience is present As the first demand-side platform to support this innovation, Active Agent enables brands and agencies to scale AI-driven DOOH campaigns like never before. 🎯Deliver your ads exactly where and when they’ll make the biggest impact - whether your audience is commuting, shopping, or on the go. Smarter targeting. More impact. Programmatic at its best. Are you ready to take your DOOH campaigns to the next level? Learn more DOOH activation via AIlon and Weischer here https://lnkd.in/d3gEDe9s