RTL AdAlliance

🌟Two-time Super-Bowl champion on creativity We had the privilege to interview Justin Reid of the Kansas City Chief 🎤 For Justin, creativity involves finding a new point of view on a long-standing idea. Being genuine in the delivery of the message is especially important. He emphasizes that everyone has their unique strengths that enable them to be creative. #MediaInnovation # CannesLions #DigitalAdvertising #RTLAdAlliance #creativity #future

📺 Big Screen, Big Impact! 🌟   In a world where digital advertising is becoming increasingly complex, one thing remains clear: the Big Screen is still the champion. Why? Because TV is more than just a device—it's an experience.  RTL AdAlliance shares with you their strategy on how we make ”the Best of the Big Screen”:  🔥 Stephane Coruble, CEO of RTL AdAlliance, explains our 3 strategic pillars and emphasizes, that our mission is to connect global brands with European audiences through high-quality content.    📣 Vittoria Calderara, Portfolio Marketing Lead at RTL AdAlliance dives into how RTL AdAlliance collaborates with major local and international screen champions.   💥 But we are only at the beginning, as Franck Litewka, Senior Director of Strategy at RTL AdAlliance mentions, and he presents the first steps we've taken to make your lives easier.  #RTLAdAlliance #BigScreen #Advertising #Marketing #TV  

🌟 Insights from Frédéric de Vincelles on the Future of Sports Streaming 🌟 We had the pleasure of speaking with Frédéric de Vincelles, Managing Director of Programmes in charge of Platforms and Sport at GROUPE M6 🎤 Frédéric emphasized that sports are becoming essential for streaming platforms, including AVOD models. He also highlighted the rising significance of investing in niche and female sports, which are proving to be the next big opportunity in sports media. Thank you, Frédéric, for your valuable insights! 🙌 We’re excited to see how these trends will shape the future of sports content. #SportsStreaming #AVOD #FemaleSports #Paris2024 #MediaInnovation #RTLBeach

Exciting news from the RTL Group! 🚀 We’re thrilled to share the impressive interim results of the RTL Group for the first half of 2024, reflecting significant growth in our streaming business and major creative successes. RTL AdAlliance is proud to be part of this dynamic journey. Find out more about the latest #RTLresults ➡ https://lnkd.in/escN25Dm #RTLAdAlliance #Streaming #Innovation #Media #Advertising #Growth #PartofRTL

🌟 Exciting News from the Bertelsmann Content Alliance! The launch of a significant joint initiative under the banner “Why I Feel Confident”. 💪 This initiative is designed to foster social cohesion and is being brought to life by Bertelsmann SE & Co. KGaA's creative companies. 📺🎙️📚🎶 As the website puts it: The Bertelsmann Content Alliance is launching an optimism initiative under the heading “Mein Grund für Zuversicht” (Why I Feel Confident). The idea is to promote social cohesion in Germany. Bertelsmann’s content creation companies are implementing the initiative with a wide range of content on their platforms and channels: on TV and social media, in digital offerings, on the radio, in podcasts, and with various events. We are excited to see more from this powerful campaign. For more details, be sure to check out their page: https://lnkd.in/eMMhayh9 #diversity #democracy #collaboration #initiative

🌟 Girl Power! Carine Jean-Jean, our VP of Communications & Branding at RTL AdAlliance, recently talked on the Female Leadership Stage at the MAD//FEST and shared her insights and experiences. 🎤✨  In this exclusive interview, she talks about the panel and how she reached her current position at RTL AdAlliance. #Leadership #FemaleLeadership #MADFest #RTLAdAlliance #Inspiration #CareerGrowth #WomenInBusiness  

🌟 Exciting News for Reality TV Fans! 🌟 RTL is celebrating 20 years of "Ich bin ein Star – Holt mich hier raus!" with a special season this summer. 📅 Save the Date: "Ich bin ein Star – Showdown der Dschungel-Legenden" premieres on Friday, August 16, 2024. The special season will air daily during primetime! 🤠 What's Different?: 13 former jungle legends are making their way back into the camp. Don't miss this unique celebration of one of Germany's most iconic reality TV shows on RTL #IchBinEinStar #Dschungelcamp #RTL #RealityTV #ShowdownDerDschungelLegenden #AnniversarySpecial #Entertainment

🌍✨ Olympic Opening Ceremony in Paris Captivates Millions Worldwide ✨🌍 The Olympic opening ceremony in Paris was a monumental event, drawing viewers from across the globe. Here are some impressive viewing numbers, courtesy of Sportsmedia: 📺 NBCUniversal (USA): Over 28.6 million viewers tuned in. 📺 France Télévisions: An average of 23.2 million viewers on France 2, with a peak of 25.2 million. 📺 BBC (UK): An average audience of 6.8 million, peaking at 7.9 million on BBC One. 📺 ARD (Germany): Drew an average of 10.1 million viewers 📺 Rai - Radiotelevisione Italiana (Italy): Followed live by 4.2 million viewers, a 29.2% audience share. This year's ceremony was truly unique, as it broke away from tradition by being held not in a stadium, but in the heart of the city. Paris transformed into a grand stage, showcasing its iconic landmarks and vibrant culture, making it an unforgettable experience for all. These numbers reflect the Olympic spirit's power to unite and inspire people worldwide. 🌐🏅 #Olympics #Paris2024 #GlobalViewership #SportsMedia #NBCU #FranceTelevisions #BBC #CBC #ARD #Rai #NineNetwork

👀 Seeking evenings filled with suspense and anticipation? Mark your calendars for the return of "Les Traîtres" on M6+ 📺 📈 Since its launch in May 2024, the streaming platform of our partner M6 has been seeing remarkable success. Boasting an incredible collection of 100 million hours of captivating content and over 2.2 million downloads of their M6+ App, the numbers truly speak for themselves. 💯 ✨And let us assure you, this summer's program is bound to leave you absolutely thrilled! We look forward to the return of "Les Traîtres" to M6+ soon! With adaptations and licenses sold in over 25 markets worldwide, "The Traitors" has become an incredible global success story. In France, the third season of "Les Traîtres" guarantees an adrenaline-pumping ride with twenty fresh contestants engaged in fierce competition, willing to do whatever it takes to claim victory. 🗓️ "Les Traîtres" returns on August 15th at 9:10 PM, exclusively on M6+! 💬 But enough about us, we want to hear from you! What are your current M6+ recommendations? Share in the comments. #M6+ #PartofRTL #LesTraitres

🚀 Did you know that RTL Deutschland’s streaming app, RTL+, is a hit among the 14 to 29 year-olds in Germany? With a usage volume of 79.66 million hours, it ranks first among all meassured streaming providers in Germany - looking at the recently published half year results of 2024! Want to find out more about what’s on? Here are our 3 recommendations for the summer! 🎬 "SchleFaZ - Die schlechtesten Filme aller Zeiten" – Comedy legends Oliver Kalkofe and Peter Rütten comment the worst movies ever aired. 10 episodes on RTL+, later aired on RTL Nitro. 🔥 Season 2 of "Pretty Little Liars – Summer School" premieres on RTL+! This thrilling drama (8 episodes) is bound to captivate the series' young target audience once again. 👑 “Royal Romance” unveils the fascinating world of Netherlands’ royal family, exclusively on RTL+ and RTL passion. There is little doubt that RTL+ viewers will enjoy the series, as it has already captured audiences in 25 countries and a second season is on its way. Wonder what the most successful brands on RTL+ are? Find the answer in the comment!