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To unveil Alrosa Diamonds' SS2024 LETHE collection, we created a campaign that captures its essence through mesmerizing CGI visuals and video. Inspired by the flowing beauty of water and the enduring elegance of diamonds, LETHE reflects the harmony of nature and mythology. Named after the Greek river symbolizing memory and eternity, each piece in the collection draws from the gentle curves of riverbeds and natural karst forms. Through carefully crafted CGI, we highlighted every diamond’s unique glow, bringing a sense of timeless beauty and unforgettable impact to this launch. #cgi #cgiart #motiondesign #motiongraphics #3d #3dgraphics

Crafting a Refined Digital Experience for Alrosa Diamonds p.2 Our approach to Alrosa Diamonds' digital presence was focused on crafting a premium online experience that embodies the brand’s essence. The design seamlessly integrated key elements inspired by Alrosa’s iconic packaging, adding elegance and consistency to each page. Large, full-screen visuals were used to make the jewelry the centerpiece, creating an emotional connection through impactful imagery. We also envisioned the future of Alrosa Diamonds' eCommerce, ensuring their luxury positioning translates into a cohesive and elevated digital experience. #brandidentity #visualidentity #digitaldesign #logotype #typography #logo #packagingdesign #beautifulbranding

Crafting a Refined Digital Experience for Alrosa Diamonds p.1 Our approach to Alrosa Diamonds' digital presence was focused on crafting a premium online experience that embodies the brand’s essence. The design seamlessly integrated key elements inspired by Alrosa’s iconic packaging, adding elegance and consistency to each page. Large, full-screen visuals were used to make the jewelry the centerpiece, creating an emotional connection through impactful imagery. We also envisioned the future of Alrosa Diamonds' eCommerce, ensuring their luxury positioning translates into a cohesive and elevated digital experience. #brandidentity #visualidentity #digitaldesign #logotype #typography #logo #packagingdesign #beautifulbranding

Alrosa Diamonds stands out for its unique approach as one of the few brands that crafts jewelry entirely from its own mined diamonds. The brand identity highlights key qualities through a well-thought design: the logo, split into two parts, is centered like a diamond within a piece of jewelry. A touch of blind embossing shifts one part into the background, creating depth and a multidimensional effect. This metaphor extends to the transparency and texture of materials, with raw edges enhancing the physical design. Alrosa Diamonds reflects a premium lifestyle, symbolizing success with a calm, understated communication style — self-sufficient and refined, without the need for extravagance. #brandidentity #visualidentity #digitaldesign #logotype #typography #logo #packagingdesign #beautifulbranding

Alrosa Diamonds is a premium jewelry brand established through the 2020 rebranding of Smolensk Diamonds. With a focus on exceptional quality, timeless design, and cutting-edge diamond-cutting technologies, the brand set its sights on engaging a new audience. Our goal was to reposition Alrosa Diamonds to appeal to discerning, high-expectation customers. The brand needed to convey a sense of refined luxury — embodying success and an elevated lifestyle, while maintaining a composed and understated communication style. Working closely with the brand’s in-house team, we carried out strategic research to define a fresh direction for the brand. This allowed us to craft a distinctive identity with carefully curated messaging that speaks to Alrosa Diamonds’ new values and aspirations. #brandidentity #webdesign #logotype #packagingdesign #beautifulbranding

STEMPS is one of our first full-cycle projects, where we handled everything from product development to designing the learning management system and crafting its market positioning. Our work spanned from brand identity to generative art, 3D, and digital design. This comprehensive approach ensures seamless alignment between brand development, marketing strategy, and product design. We don’t just deliver isolated elements like a brand strategy or brand book; instead, we embed these components directly into the live product and set up processes within the team for their effective implementation. #edtech #brandidentity #typography #3D #generativegraphics #beautifulbranding

Harmonizing Forms and Disciplines in STEMPS p.2 We employed a design technique that overlays two forms, illustrating how our knowledge and skills grow through multidisciplinary learning. The versatility of form changes and their combinations enables this style to continually evolve, offering dynamic and refreshed visuals. #edtech #brandidentity #typography #3D #generativegraphics #beautifulbranding

Harmonizing Forms and Disciplines in STEMPS p.1 We employed a design technique that overlays two forms, illustrating how our knowledge and skills grow through multidisciplinary learning. The versatility of form changes and their combinations enables this style to continually evolve, offering dynamic and refreshed visuals. #edtech #brandidentity #typography #3D #generativegraphics #beautifulbranding

For STEMPS, we conducted two months of extensive research and strategic workshops with the client’s team, resulting in a powerful brand concept and a lasting strategy. Together, we positioned STEMPS as a platform that delivers up-to-date knowledge from leading experts, accurate skill assessments through real-world challenges, and maximizes synergy by combining multiple disciplines. To visually communicate this idea, we used the design technique of overlaying two forms, symbolizing the way knowledge and skills evolve through multidisciplinary learning — perfectly capturing the dynamic spirit of STEMPS. #edtech #brandidentity #typography #3D #generativegraphics #beautifulbranding

STEMPS is an innovative EdTech startup focused on transforming education for architects, urban planners, development specialists, and other professionals in creative industries. STEMPS’ primary advantage is its ability to effortlessly blend theoretical learning with hands-on experience by offering custom plugins for cutting-edge architectural tools like Revit. Our involvement spanned all phases of the project, from the creation of the learning management system to shaping the brand identity and executing the product marketing strategy. #edtech #brandidentity #typography #3D #generativegraphics #beautifulbranding