The Brand Identity

Order Type Foundry digs deep into type design history to craft its “airy” sans serif, Haltung → t-bi.link/ordertypefoundry

Whether you’re seeking investor funding, pitching a new product or aligning internal teams, TMS Pitch includes everything you need to succeed.⁠ ⁠ The template features slides for every stage of your pitch, including company vision, product details and mockups, market analysis and financial projections. Designed for first-time presenters and seasoned professionals, its plug-and-play format makes it easy to customise and deliver a polished pitch quickly. With 46 unique layouts in dark, grey and light modes, it includes a total of 138 slide layouts.⁠ ⁠ Built for Figma, Figma Slides, Keynote, InDesign, PowerPoint, Google Slides and Canva.⁠ ⁠ Get it now → t-bi.link/tms-pitch

Plastered with stickers, Carla Palette’s brand for Maison Flueret proves that less is sometimes more → t-bi.link/maisonflueret

Bright and berry-ful, B&B studio’s identity for Berrymakers is crafted to bring emotion and excitement to Hall Hunter’s premium berry-growing business. Celebrating both growers and consumers through playful illustrations and a community-driven brand narrative, the project injects personality into the fresh produce category while championing British-grown berries. See more → t-bi.link/bandb-studio

Throughout type design history, master craftspeople have passed their expertise to students - a lineage that inspired Auckland designer Joe Moore while studying Univers's airy quality in IDEA Magazine. Working with Order Type Foundry, Moore traced this influence from Walter Käch's calligraphic teachings at Zürich School, through Adrian Frutiger's Univers, to Emil Ruder's students at Basel School. Moore's resulting typeface Haltung (named for Helmut Schmid's monograph) features higher contrast and open apertures, blending elements from Käch's historical letterforms and early Univers specimens. After studying 1960 Deberny & Peignot specimens and foundational writings, Moore created a seven-weight family that he hopes designers will use expressively in the Basel School tradition. Download free trials → t-bi.link/ordertypefoundry

Grounded in the idea that “high-end doesn’t have to mean minimalism,” Australian interior design practice Hunney Studio fills its work with bold colours and playful forms, all executed with a professional flair that exudes confidence and expertise. When crafting their identity, Australia-based designer Ashley Simonetto (of Ashley Simonetto Studio) took great care in understanding this design aesthetic inside-out, under the guidance of founder Chiara Hunwick, who “isn’t afraid to juxtapose colours and textures.” Researching retro design styles and rounded furniture provided inspiration, “but care was taken to avoid falling into cliché styles,” Simonetto explains, as it was essential for the identity to have plenty of longevity. Keep reading → t-bi.link/hunneystudio

Lighting brand Lumio is hiring an Industrial Designer in Hong Kong, HK.⁠ Find out more and apply → t-bi.link/jobs

Village Green Studio restructures Artnet’s brand world, with a future-proof colour-blocked grid system → t-bi.link/artnet

From classic halftones to paper cut-out shapes, these creative assets might come in handy → t-bi.link/store-assets

Brooklyn-based strategy and design studio Team’s powerful identity for General Atlantic, an investment firm that prides itself on over 40 years of investment success – partnering with entrepreneurs and investors seeking long-term value. See more → t-bi.link/teamdesign