Westwing

Today, we’re celebrating both World Mental Health Day and World Dog Day 🌍🐶 – two topics that are more connected than they may seem. Did you know that spending time with dogs positively impacts mental health? 🐕🧠 Studies show that interactions with dogs can help reduce stress, boost concentration, and improve overall well-being, making them perfect companions for both work and relaxation. At Westwing, we not only prioritise mental health as a foundation for a happy and fulfilling life, but also as a key to driving high performance. That’s why we’re committed to fostering a supportive environment, empowering our team to perform at their best. And with office dogs by our side, we’re adding an extra dose of joy to our workdays. 🐾💚 As we honour World Mental Health Day, let’s reflect on how we can support our well-being – maybe that includes spending more time with our furry friends! #worldmentalhealth #worlddogday

Have you spotted one of our Iconic Pieces in your city? 🔎 We’re excited to share that, as part of our latest brand awareness campaign, Westwing’s Iconic Pieces are taking centre stage on giant billboards across Germany! Why? Because at the heart of Westwing is our product: timeless design, quality craftsmanship, and attention to detail. From bold statement pieces to subtle accents, our #TeamWestwing has brought these items to life through single-minded images of the highest quality — on a truly big scale. In a world full of noise, we’re letting our products speak for themselves. No hype, no big promises — just the substance that sets Westwing apart. Have you already spotted our new campaign?

🍻🥨#TeamWestwing goes Oktoberfest 🥨🍻 At Westwing, we believe in working hard and celebrating our successes together. Team events help us reflect on our achievements and bring us closer as a team, making the journey even more enjoyable! 🙌 Last Wednesday, we had an unforgettable Westwing Wiesn celebration at Oktoberfest! 🎉 The afternoon was full of Wiesn tunes, delicious food including Bavarian Kaiserschmarrn, plenty of dancing, and many fun moments. Thanks to everyone who joined and made this day one to remember. We’re already counting down to the next event for #TeamWestwing! #WestwingWiesn #Oktoberfest

Going out was the plan, but our sofa Lennon was simply too comfortable to leave… Truly a place to stay 🛋️ As the slow living trend continues, Westwing’s 'Joy of Missing Out' campaign taps into this shift by spotlighting the sofa Lennon- our best-selling sofa series from the #WestwingCollection. With almost 1k 5-Stars reviews, Lennon’s popularity and endorsement by customers and key opinion leaders is unparalleled. Lennon's sustainable design series, including an FSC®-certified wooden frame, reflects our commitment to responsible production and high-quality craftsmanship. The design of the sofa is iconic and timeless, manufactured with premium and durable materials. The Lennon series also gives you ability to grow, thanks to its modularity with our innovative easy-click system. This has made the sofa a favourite among our #DesignLovers, contributing to the growth of the Westwing Collection. Our own Westwing Collection now represents 53% of Group GMV in Q2 2024 - a 7 percentage points increase year-over-year. With Lennon, it is no surprise that sometimes you simply want to change plans and miss out 😉 Who's already enjoying the comfort of Lennon at home? We can't wait to see your pictures!

How to win in a declining market? Insights from our CMO Rik Strubel at DMEXCO 🎤 Last week, Rik Strubel took the stage as a keynote speaker at DMEXCO - Digital Marketing Expo & Conference. The 𝗕𝗥𝗔𝗩𝗘 framework: 𝗕 – Bold Moves: From opening our first permanent store in Hamburg to changing Westwing's look and collaborating with premium partners. 𝗥 – Relevance: Connecting with #DesignLovers, through carefully curated premium content, driving strong engagement and positive feedback. 𝗔 – Authenticity: We don't try to be a copy of our competitors – but the best version of ourselves. 𝗩 – Values: People, Planet and Profit. We work with strong partners and are committed to our sustainability goals. 𝗘 – Empowered by Tech & Data: Stepping up the game in AI and CGI. The result? Rebuilding the entire business around our core purpose: Excite people to create homes that unlock the full beauty of life. Who among you was part of #DMEXCO24? Credit: ©Koelnmesse/photographer

#FSCForestWeek is here! 🌳 Over the last 30 years, Forest Stewardship Council has led efforts for positive change, promoting responsible forest management worldwide. At Westwing, we’re proud to support this mission, with 87% of the wood in our #WestwingCollection products being FSC-certified, ensuring sustainable sourcing and environmental responsibility. To learn how you can be part of the change, see the link in the first comments 👇 Westwing License Code: FSC® N003477

Spotlight on: Our Iconic Pieces Brand Campaign 📸 Our latest campaign is about celebrating what truly sets Westwing apart—our stunning, premium, high-quality Westwing Collection products designed in Munich by our in-house creative team. We are giving the stage to what is at the heart of Westwing; our products. We focus on powerful, single-minded images of the highest quality. From smaller to larger statement pieces, our campaign motifs will appear larger than life across Germany in the coming weeks. Art-directed by our in-house team and lensed by photographer Bastian Achard, the campaign is designed to captivate #DesignLovers and introduce Live 𝘉𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭. to new customers. What is your favourite Iconic Piece from our Westwing Collection? 💫

Introducing our Brand Partner: Kartell ✨ We partner with over 3,000 international and local premium design brands. Among them is Kartell. Kartell is one of the leading companies in the design sector with furniture, lighting, and home accessories that have become a symbol of modern design. What makes Kartell a standout brand partner for our customers? 𝗛𝗲𝗿𝗶𝘁𝗮𝗴𝗲 𝗼𝗳 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: In 1949, Giulio Castelli founded the furniture brand Kartell in Milan, which remains family-owned. "No risk, no fun" was perhaps what the chemical engineer thought when he ventured into an unusual material in the 1960s, which is still characteristic of Kartell today: plastic! 𝗙𝗮𝗺𝗼𝘂𝘀 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻𝘀: Collaborating with renowned designers such as Philippe Starck and Patricia Urquiola, Kartell is behind some of the world's most famous design pieces, including the Componibili, a bestseller that remains a staple in homes worldwide. 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝘁𝗼 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀: While maintaining its distinctive Italian flair, Kartell continues to be at the forefront of design innovation, combining advanced materials with ecological awareness. We are proud to work with Kartell to bring #LiveBeautiful into the homes of our design lover community 🛋️ How do you like their designs? #BrandPartnerSeries © 𝘒𝘢𝘳𝘵𝘦𝘭𝘭

We are happy to see SMEG Deutschland GmbH’s new office furnished with our beautiful Westwing Collection pieces - done by our #WestwingBusiness and Westwing Design Service team. It is wonderful to see our products contribute to such an inspiring environment. Thank you for choosing Westwing to enhance your #workspace!

We believe that homes are places to tell stories and inspire – just like the home of our Founder & Chief Creative Officer, Delia Lachance ✨ Delia found her family heaven in Portugal and made it her home. In a special #homestory, she takes us on a journey, sharing all the details. But Portugal has a special connection not only for Delia, but also for us: For the first time since 2014, we've entered a new market, responding to the demand of Design Lovers – both locals and expats. We see a unique opportunity in Portugal for a premium brand that’s trusted by the community. Our focus is on delivering a customer-centric experience that brings our designs and creative vision into Portuguese homes, strengthening our position as Europe's No.1 in 𝘉𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭 𝘓𝘪𝘷𝘪𝘯𝘨 e-commerce. Just like Delia's home, beautifully curated by herself. Which area do you like best? 🏡