About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®. About SAS Customer Intelligence 360 As a complete SaaS solution, SAS Customer Intelligence 360 is a multichannel marketing hub that takes marketers beyond a traditional customer data platform with market-leading advanced audience creation, targeting and activation. It enables marketing to provide real-time, hyper-personalized, AI-driven decisions, offers and communications at scale.
Resources from SAS:
Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics
Date: Jul 23, 2024 1:00 EDT (10:00PDT)Speakers:
Kate Parker,
Director, CI Pre-Sales Support, SAS
Mac Carlton, Product Manager, SAS Sam Padda, Senior Product Manager, SAS