Elevate Your Executive Brand with Proven Social Media Strategies
When reputation is everything, your executive social media presence is a powerful way to shape public perception of your brand. This concise guide will help you: Download our executive social media strategy cheat sheet to start building a social presence … Read more
A CMO’s 2025 Social Content Strategy Pre-Mortem
The majority of business leaders agree that their companies need to invest in social media to be successful. But as social becomes more hyper-saturated and networks evolve, how do you know you’re investing in the right strategies? Sprout Social compiled … Read more
Social Means Business. Serious Business.
Date: May 7, 2024 1:00 EDT (10:00PDT)Speakers:
Kenny Gold,
Managing Director, US Head of Social, Content and Influencer, Deloitte DigitalChristina Kavalauskas,
Senior Manager US Group Strategy Director, Social Innovation and Operations, Deloitte Digital
A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns
Date: Aug 3, 2023 1:00 EDT (10:00PDT)Speakers:
Scott Allan,
Chief Marketing And Solutions Officer, URLgenius
Driving TikTok ad effectiveness
With so many brands competing for attention on TikTok, winning the “dance battle” for consumer engagement is harder than ever. If you’re looking to connect with a large, engaged audience, TikTok is the place to be. With 1B+ active users … Read more
Gifting Guide: 8 Questions to Ask Before Starting a Campaign
As demands for influencer marketing and content creation have increased, so have influencer rates, pay transparency, and partnership expectations. Today, launching a successful gifting campaign in such a competitive and dynamic landscape requires a much more nuanced approach. Before tying … Read more
The Secret to Influencer Marketing ROI & Attribution
Now more than ever, marketers must prove that their influencer investments are paying off. With increased scrutiny and pressure mounting to report return on ad spend (ROAS), cost to acquire a customer (CAC), or return on investment (ROI), conversations around … Read more
Assessing Ad Impact In Social Media
Social media advertising has never been more common, more important, or more challenging. As part of our ongoing analyses on advertising effectiveness benchmarks, we’ve released a report showcasing the unique impacts of social media ads. This report shows marketers how … Read more
Analyze Social Media and Consumer Behavior for the Greater Good
Date: Jan 18, 2023 1:00 EDT (10:00PDT)Speakers:
Nicole Olynk Widmar,
Professor, Associate Head and Graduate Program Chair at Purdue UniversityJinho Jung,
Research Associate at Purdue UniversityHarvey Rañola,
Global Head of Media Intelligence, NetBase Quid
The B2B Social Marketer’s Guide to Connected TV
Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, … Read more
