Unlocking Customer Lifetime Value: Data Strategies and Technologies
Date: Jul 31, 2024 1:00 EDT (10:00PDT)Speakers:
Bill Sears,
GVP Solution Strategy, Zeta GlobalRoman Gun,
VP, Product, Zeta Global
Jim Warner,
Field CTO for Advertising and Media, Snowflake Patrick Patel, Software Engineer, Hakkoda
Cross-platform measurement: Playbook 2024
Dive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you with expert insights and best practices from industry leaders. From setting clear campaign goals to ensuring trackability of your media … Read more
How Brands Are Turning Personalization Into A Value Exchange With Customers
Date: Jun 25, 2024 1:00 EDT (10:00PDT)Speakers:
Leala Shah Crawford,
Managing Director, Deloitte DigitalWill Pickard,
Senior Manager, Deloitte Digital
Digital Accessibility as Strategy: A Practical Guide to Building Inclusive Brands
Date: May 30, 2024 1:00 EDT (10:00PDT)Speakers:
Miryem Samih,
Product Marketing Manager, AcquiaMary Blabaum,
Director, Product Design • Shared Services Products, Acquia
Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more
Marketing Work Management Platforms: A Marketer’s Guide
Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more
Composable DXP Buyer’s Guide: Build Future-Ready Digital Experiences
‘Best-in-breed’ or ‘composable’ technology strategies are rapidly gaining traction in the market and are increasingly the analyst-recommended approach, as companies look to move away from the slow-moving monolithic platforms of the past. This lean, agile approach to delivering compelling digital … Read more
Marketing Automation Platforms: A Marketer’s Guide
AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Read more
From Overworked to Optimized: Expert Tips for a Productive and Balanced Team
Date: Oct 17, 2023 1:00 EDT (10:00PDT)Speakers:
Chris O’Neal,
Principal Product Marketing Manager, Adobe
Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies
Date: Oct 19, 2023 1:00 EDT (10:00PDT)Speakers:
Christy Parrish,
Director of Strategic Consulting, CordialNicole O’Brien,
Executive Director of CRM, Orveon
