Above Sports

🌟 Meet Chris Lima 🌟 This week, we’re excited to introduce Chris, our Product Manager who works closely with the tech and data teams to bring new features to life and continuously improve the platform for our clients. Chris focuses on creating a smooth, efficient experience that benefits everyone who uses the platform 🤝 His favorite feature on the platform? The Top Performing Posts section in the Social Media Module, which helps clients get clear insights into their best-performing content! When it comes to sports, Chris is a dedicated fan of several teams, including the Dallas Cowboys, Dallas Mavericks, New York Yankees, Florida State Seminoles, and Real Madrid. Quite the lineup, right? 🏈🏀⚾️⚽️ We’re thrilled to have you on the team, Chris! #MeetTheTeam #AboveSports

🌟 Meet Alexander Mørch Pedersen 🌟 This week, we’re excited to put a spotlight on Alexander, our Chief Product & Data Officer, who leads the tech, product, design, and data teams at Above Sports. With a clear vision, Alexander defines the product roadmap and product vision, sets priorities, and manages costs, while also collaborating with the commercial team 🏆 Alexander’s favorite team might be F.C. København, but when it comes to our platform, he can’t pick a favorite feature—"I can’t really choose between my babies." What he loves most, though, is knowing that everything we’re building is helping our clients perform better 🎯 We’re excited to have Alexander leading the way, ensuring our platform scales with, and delivers top value to, our clients! #MeetTheTeam #AboveSports

Is your brand telling the story you want it to? 🤔 Sports fans and sponsors connect with brands that align with their values. But what if you could pinpoint exactly what values your brand embodies compared to your competitors? That's where our yearly Brand Tracker survey comes into play. Our latest insights reveal how clubs are perceived across 39 different brand values. From being Innovative and Inspiring to being considered Exclusive or even Boring, every value shapes how you're seen by fans and partners alike. 🔹 Are you leading in areas like Trustworthiness or Responsibility?  🔹 Are there traits you'd like to strengthen to attract new partners? This isn't just about knowing your strengths—it's about leveraging them. Use these insights as a selling point to attract the right sponsors, or as a roadmap to improve your positioning within the industry. Reach out to us to hear more! #AboveSports

🌟 Meet Jonas Nøhr Bertelsen 🌟 Jonas is our Junior Sponsorship Strategist here at Above Sports. When he's not in the office, he’s busy studying for his master’s degree at Copenhagen Business School 📚 Jonas’ favorite athlete is Geordie Beamish, the 1500m indoor world champion, and just like him, Jonas is quick on his feet—both on the track and when delivering top-notch insights to our clients! 🏃♂️ His favorite element on our platform is the new Overview Page, which gives a clear summary of all key metrics and data. With this tool, our clients have essential data at their fingertips, helping our clients stay ahead ⚡ We’re thrilled to go the extra mile with you on the team, Jonas! 🤝 

⚽ Main Shirt Partnership Trends in Scandinavian Football ⚽ The main shirt partnership landscape in Scandinavia’s top football leagues reveals some fascinating contrasts: - Norwegian clubs tend to have fewer main shirt partnerships, with banks and energy companies leading the way 🇳🇴 - Denmark features a mix of banking, betting, and beverage brands in their main shirt partnerships 🇩🇰 - Sweden stands out with a diverse range of industries, from tech and healthcare to real estate and clothing, showing broad industry interest 🇸🇪 These trends highlight how football serves as a platform for both established and emerging industries to connect with fans. At Above Sports, we help clubs and partners measure the true impact of these partnerships. Want to learn more? Let’s connect! #MainShirtPartnership #AboveSports #ScandinavianFootball #SportsMarketing 

🌟 Meet Nicolai Aagaard 🌟 This week, we’re excited to highlight Nicolai Aagaard, our Head of Customer Operations and expert in delivering top-notch data insights to clients. When he’s not helping clients get the most from our platform, Nicolai is passionate about sports—whether playing or cheering from the sidelines. In fact, if you watched golf during the Olympics in Paris this summer, you might have spotted him as the caddie for Danish golfer, Thorbjørn Olesen ⛳️ In the office, Nicolai’s favorite tool is the TV Module, which is a must for measuring exposure value and conducting sponsorship valuations. He consistently uses it to provide our clients with insights! We’re proud to have Nicolai on the team, and his passion for both sports and data is a winning combination. Here’s to more success both on and off the course!🏌🏻♂️ #MeetTheTeam #AboveSports

UEFA Champions League Welcomes New Sponsor: Crypto.com 🤝 UEFA and Crypto.com have announced a new partnership, with Crypto.com becoming an official sponsor of the UEFA Champions League. This collaboration brings blockchain technology and digital innovation to one of the world’s most prestigious football tournaments. The cryptocurrency industry has rapidly entered the sports sponsorship scene, though not without challenges. Recently, other crypto-related sponsorships, such as in Formula 1, have faced difficulties, raising questions about long-term stability. Despite this, Crypto.com’s move into football highlights the continued integration of tech companies in global sports. At Above Sports, we are closely watching how these trends develop across industries and how they shape the future of sponsorships. 💬 How do you see the role of crypto evolving in sports sponsorships? #UEFA

🔍 How well is your club positioned in the market? 🔍 As part of our yearly Brand Tracker, we help clubs understand their market positioning by comparing awareness and interest levels to the league average. This example chart illustrates how clubs can visualize their standing in the competitive landscape 📊 These insights are invaluable, serving as a powerful tool for selling points to new partners and tracking the effectiveness of your marketing actions over time. Curious about where your club stands? Let’s connect and explore how our Brand Tracker can support your club’s growth! #sportsmarketing #brandstrategy #AboveSports #marketingsights

🌟 Meet Callum Goodyear! 🌟 We’re excited to introduce you to Callum, our Data Analyst and the go-to data wizard at Above Sports! 🔮 Just like his favorite athlete, Craig Jones, Callum is always pushing the boundaries to deliver top-notch insights and analysis. Whether it’s breaking down complex datasets or uncovering hidden trends, Callum’s expertise helps us make smarter, data-driven decisions every day 📊 One of Callum’s favorite features on our platform is the Exposure Tracker because it gives a comprehensive overview of what’s driving your exposure value. This tool allows you to break down data by partners, category, elements, or event, showing exactly how much value each category generates for your brand or club and where to maximize potential—a game-changer for transforming sponsorship management! 🚀 We’re thrilled to have Callum on our team! 👏🏻 #MeetTheTeam #AboveSports

Fuld fart på Nations League – og danskerne følger med! ️⚽️ To intense kampe i Parken er netop spillet, og Danmarks herrelandshold leverede solide præstationer mod Schweiz og Serbien. Og til trods for fokus på meget af det udenfor banen i forbindelse med kampene, var der stadig solid opbakning til Herrelandsholdet. Især i den sidste kamp med Serbien, der samlede 837.457 danskere foran skærmen 📺 ️ Med to kampe igen allerede til oktober, ser vi frem til at følge med i, hvordan seertallene udvikler sig 👏🏻🇩🇰 #NationsLeague