Adform

Don’t miss our VP of DACH, Alexander Weißenfels, on the panel at IAB Europe's The Virtual Programmatic Day Hybrid in Berlin, discussing the future of personalization — new targeting opportunities beyond the cookie. Register and be part of the game-changers in programmatic trading: https://lnkd.in/d-TcPpwZ #adform #IAB #ProgrammaticDay

What if you could elevate targeting with real consumer spending insights? We're thrilled to join the Mastercard Partner Program, integrating their powerful, anonymized Ad Insights into the Adform Audience Marketplace. Together, we’re changing the game, bringing you laser-focused audience precision based on real spending behavior. Read more: https://lnkd.in/dyUyWBZn #adform #adtech

In this Advertising Week article, our UK Country Manager, Philip Acton, explores how CTV is transforming the ad landscape with unparalleled reach and data-driven targeting. It’s time to look beyond traditional TV and embrace a new era of immersive, omnichannel experiences to change the game. Read more and see how we’re helping brands: https://lnkd.in/dQKRnr68 #adform #adtech #omnichannel #CTV

What’s driving retail media’s explosive growth? With ad spend set to surpass linear TV by 2025, retailers are racing to stand out. In this ExchangeWire article our Co-Founder and SVP, Jakob Bak highlights: “If retailers want to capitalise on these shifting budgets and compete with the walled gardens, they must focus on differentiating their advertising tech stack.” From on-site displays to in-store screens, seamless, omnichannel experiences are key to staying ahead. Read more: https://lnkd.in/egF6vEW7 #adform #adtech #RetailMedia

What’s the next big thing in digital advertising? For retailers and advertisers, it’s Retail Media — a game-changing opportunity projected to reach €25 billion by 2027. With 84% of retailers already offering their brands a powerful platform to advertise, now is the time to act. Ready to change the game? Check out our white paper, “5 Steps to Game-Changing Success With Retail Media,” to learn more: https://lnkd.in/emScFbsJ

Yapı Kredi partnered with us to test our carbon reduction feature, powered by Scope3. The results are in: a 57% decrease in grams of CO2 vs a standard campaign, all while maintaining top-tier campaign performance. Want to know how? Dive into the details: https://lnkd.in/dbbXbhEe

Louise Kloster, responsible for global marketing at Adform, joined ANFO Annonsørforeningen's "The Great Advertiser Day 2024" to share key insights on what’s top of mind for global CMOs. Drawing from global events like Cannes Lions, DMEXCO, and WFA Global Marketer Week, she highlighted the top five trends shaping our industry amidst evolving consumer behavior, regulatory changes, and rapid technological advancements. Jan Morten Drange, Håvard Kvernaas Bakken, Phil Cowdell, Kristin Øygarden, Christian Mikkelsen, Preben Standal, Sebastian Haarbye, Fredrik Pettersson, Gard Steiro, Behnam Farazollahi, Kaj Johansson, Peter Lundberg, Kine Bergseth #adform #adtech #ANFO #DenStoreAnnonsørdagen2024

How do you cut through the holiday noise and drive sales? BMW South Africa did just that with a game-changing omnichannel strategy powered by us. Using Mobile, Desktop, Connected TV, Digital out-of-Home (DOOH), and Audio, we helped BMW promote their payment holiday offer, boosting sales right into 2024. Read the full case: https://lnkd.in/d-mWkh4z #adform #adtech #Omnichannel

Wondering where the Ad Server fits in with your future plans? In the age of cookie deprecation, it’s more than a commodity — it’s your essential key to attribution and frequency control. Read our white paper to see how the modern ad server helps you change the game and become a crucial part of your advertising technology strategy: https://lnkd.in/dpTANr7A #adform #adtech #AdServer

We couldn’t be happier to announce Maritza Goya Torres as our new Country Manager for Spain! With over a decade at Adform, Maritza has consistently pushed the boundaries, transforming processes and driving impactful growth in our client portfolio. Her expertise and vision are exactly what we need to change the game and keep delivering standout value for our clients. Read more: https://lnkd.in/deA4j-iE #changethegame #digitaladvertising #adtech