In a world that’s constantly evolving, understanding societal- & technological trends is more than just an advantage—it’s a necessity.
In my work as Transformation Coach for teams from very large corporates to smaller businesses, I have been through a lot of different innovation- and transformation processes (we like calling them Sprints due to the time limitation and high intensity level) many times in the past 8 years.
The most common objectives for these client Sprints usually involve building new capabilities and changing mindsets of organizations. Rapid upskilling, boosting the adaptability of the individuals and their teams and creating new innovative revenue streams for the years to come are always desirable outcome, regardless of which industry our clients play in.
A key aspect of building the new scenarios for the future of your business, both the desirable and the scary ones, is to conduct trend research. It is also a stage of transformation processes that everyone gets very motivated by. We LOVE taking a break from the operations for some days to explore the hundreds of trends that are forming our future while we are busy doing other things.
I have had the privilege of experiencing first-hand when our participants in transformation Sprints have made their most impactful personal discoveries of trends, be it social trends, technological, economic, environmental or political, that significantly changed their initial perception of the world, challenged old beliefs ...
-and freaked out everyone who thought the future is still years away. IT’S NOT!
My Tips for Transformation newsletter today explores the task of researching trends! When did you last study the trends that right now forms the future of your market?