KULTURDATA

A great example of thinking holistically when organizations integrate websites with next-level audience engagement! Contact us if you want to hear more about Nordic references.

A wonderful example of how cities can play an important role driving cultural clusters - the power of many!

Nice to be categorised as Industry Leader! Looking forward to the Arts Marketing Conference in Brighton next month - let me know if you're going. https://lnkd.in/e6JQfaa2.

🌟 Case Study Spotlight 🌟 Discover how The Fire Station, a vibrant cultural hub in Sunderland, transformed its digital presence with a stunning new website! The integration with Spektrix and the power of Peppered have revolutionised their event management and audience engagement. Rhys McKinnell, CEO of Pub Culture, shared, "We’re absolutely thrilled with the transformation of our website, thanks to the fantastic work by After Digital and the power of Peppered! Our patrons love the responsive, user-friendly experience on all devices." Read the case study here: https://lnkd.in/ekVYHp7H #DigitalTransformation #TheFireStation #ArtsAndCulture #AfterDigital #Peppered #Spektrix

Last call for our webinar on optimising your email marketing setup! In this webinar, we'll help you maximise delivery rates, ensure compliance and avoid spam. We'll also go through how to navigate DMARC, DKIM, SPF, and DNS. Learn directly from CultureSuite CEO, @Coen van der Poll, who will be hosting this special edition of Backstage with CultureSuite on Tuesday 7th May at 4:00 PM CET. Don't miss out! Register for the webinar here: #emailmarketing #artsandculture #peppered #dmarc

Server-side tagging gives venues more control over first-party data captured. However, it requires more technical knowledge than client-side tracking. But if data is important for your business, it's important to consider whether you need to change your data collection process. Find out more about server-side tagging here: https://buff.ly/3JxD33g

Business Strategies for Cultural Organizations Cultural Retail is now big business with Museum shops and exhibits opening up in many busy travel hubs and airports such as Schiphol and Oslo Airports. So when Copenhagen Airport approached us in 2016 and asked for our advice, we designed and built a state-of-the-art designer shop in association with key brands such as Montana Furniture and curated a collective collection from leading Danish museums. Unexpectedly, 65% of sales was business travellers looking to bring something relevant and thoughtful about Denmark, out to their international business contacts! Cultural retail therapy!

The strength of community Nothing beats travelling and learning together! As part of an 18 month project led by KULTURDATA in association with The Audience Agency and support from CKI Center for Kunst og Interkultur, we organised a 3 day learning and inspiration trip to London for 14 of Region Skånes leading cultural organisations as well as Region Skåne. Apart from learning from our English friends the greatest benefit from the trip was the organizations getting to know each other better and sharing insights and data when back in Sweden. Sometimes you need to travel away to appreciate and understand what you have at home!

The Ghent Manifesto! After establishing and coordinating the first 3 European meetings (Antwerp, Malmø and Berlin) of the International Audience Data Alliance, we're proud to see that efforts to adopt a more evidence-based approach to audience development and an understanding of how we as citizens engage with culture, culminated last week in the Ghent Manifesto and is now embedded within the European Union policy framework! Data collection and digitalization strategies were in focus and document that we're now all moving from the "why" and "what" and focused on the "how". Kulturdata is committed to leading the way in implementing good practices leveraging the power of culturetech.

Great organizing a couple of inspiring days with the 2nd International Audience Data Alliance - 34 people from 16 countries - graciously hosted by Kulturforvaltningen at Region Skåne, Southern Sweden.