Merkle Danmark

🚀 We're thrilled to attend Adobe's Experience Makers Forum today at the iconic Langelinie Pavillon in Copenhagen! With over 200 attendees, we're diving into the future of digital experiences, fueled by generative AI (GenAI) and AI-driven transformation across industries. At today's event, we're particularly excited to hear from industry leaders and participate in discussions on personalization at scale and innovative strategies for AI in Retail, Financial Services, and Manufacturing. It’s all about blending human creativity with AI to create truly game-changing digital experiences! One highlight is the presentation of the award-winning Volvo Trucks case by Eric Engelmann, Business Owner, Web Channel Platform at Volvo Trucks, and Alberto Vitullo, Head of Experience Design at Merkle. They shared how Volvo Trucks built a culture of learning that empowers teams to make data-driven decisions, optimize content, and create exceptional digital customer experiences.

This morning we hosted an exclusive Round Table event focused on personalisation, where Rasmus Houlind, Chief Experience Officer at Agillic and Pia Hausmann Sebell, Experience Director at Merkle guided us through frameworks and strategies for personalised campaigns, marketing automation, and website personalisation. Jesper Nyboe, COO at Merkle, neatly introduced and wrapped the event. A special thanks to Pernille Rasch, Head of Marketing at Det Kongelige Teater for sharing a strong customer case, and to everyone who contributed to the lively discussions and exercises. Participants gained valuable insights and a shared language for personalisation that can help improve collaboration, minimize misunderstandings, and ultimately drive better results. 🎯 Thank you to everyone who joined us - it was a morning full of inspiration, collaboration, and new ideas! 🙌

Last night, our work on the STARK KlimaLog case was honored with the Rambukken Award in the Sustainability category 🏆. A heartfelt thank you to Stark for their bold vision and commitment to driving sustainability forward. It has been inspiring to have worked alongside another client that embraces innovative solutions and prioritises making a real impact on the environment 🌿.   We also want to give a huge shout-out to the amazing team that helped bring this project to life. Your dedication and passion made this success possible!   This recognition is a reminder that when companies like STARK take the lead, real change can happen. We’re incredibly proud to have been part of this journey🙏🏻.

🌟 Exciting day at the Internship Fair! 🌟 This morning, we had the pleasure of attending the Internship Fair at Copenhagen Business Academy, connecting with talented students from the Multimedia Design, Computer Science, and Software Development programs. Villads Spring Ruby and Kasper Dupont Siggaard Andersen had a fantastic time meeting nearly 100 passionate and driven students, sharing insights into life at Merkle and what it's like to be part of a dynamic, innovative team. It’s always inspiring to see so much enthusiasm for the digital world—we’re excited about the potential future interns we met today! 🙌 #InternshipFair #Talent #Merkle #TechCareers #FutureLeaders #DigitalInnovation

The rise of #AI has transformed our daily lives, but with that comes challenges around ethics and governance. Learn how to ensure AI is used responsibly in this blog: https://lnkd.in/efSYeFnV #blog #innovation #responsibility #ethicalframeworks

Listen up! Episode 2 of the Merkle podcast series Experience Matters about the peak-end rule is out now. Click below to eavesdrop on Pia Hausmann Sebell (Experience Director) and Morten Kold’s (Head of Experience Design) conversation about how to create and scale impactful customer experiences.  Spoiler alert: You don’t have to be memorable all the time. But you better know when it’s time to make that extra effort.  Insightful inspiration or inspirational insight? You decide 🎧🎙️Check out the episode through this link : https://lnkd.in/eJCBbnDm #MerkleInsights #ApplePodcast #Spotify

NEWS | Mari-Ann Herloff Mortensen er ny client president i Merkle Nordeuropa og indtræder samtidig i ledergruppen. Læs mere om hendes nye rolle på Dansk Markedsføring (Danish Marketing Association): https://lnkd.in/eUu-CscS #MerkleNews

Did you hear? We’re launching Experience Matters – a new podcast series about experience-led growth. The podcast explores the fundamental principles of delivering exceptional customer experiences that can serve as a significant driver of existing and future business success. Click to listen to the very first episode in which Holden Bale (our Global Head of Experience & Commerce) and Steffen Souza Ric-Hansen (Chief Growth Officer) discuss why CX often beats product features in successful multi-billion-dollar businesses.   Insightful inspiration or inspirational insight? You decide 🎧🎙️Catch the first episode on Spotify here: https://lnkd.in/daSmyCSH or Apple here: https://lnkd.in/dUMPnPSc

Today, we attended the CMO Challenges 2024 - an exclusive event gathering CMOs and top marketing and commercial professionals from some of Denmark’s largest companies. The conference featured sharp keynote speakers, and professional partners who discussed insights, solutions, and opportunities in the marketing landscape. The event hosted 150 participants with notable presentations including insights from the Kellanova (Kellogg's) case shared by our colleagues Louise Stolberg and Thomas Gjermansen, and a roundtable focusing on AI and content marketing. We would like to thank Adobe for partnering up with us and supporting the event 🫱🏻🫲🏼

Yesterday, we concluded a successful joint go-to-market event between Adobe and Merkle in the Nordics. The event took place across four different locations, hosting a total of around 60 participants. We were able to share best practices and discuss ways to strengthen our future alignment even further 🙌🏼