Native Advertising Institute

Missed the Branded Podcast Symposium 2024? Don’t Worry – We've Got You Covered! 🎙️ You can now access ALL the recordings from the annual conference and unlock the full potential of branded podcasting on-demand for just €99. Go Watch 👀 - Steve Pratt serving us useful strategies on how to stand out and be consistently awesome...while hanging upside down! - Jonas Woost turn dry numbers and measurement metrics into juicy opportunities that could act as a true Northern Star for any branded podcast - Meg Wright put a big fat line under the T in B2B audio though leadership - Harry Morton, shine with one epic speedtalk addressing AI in branded podcasting And there's more... A LOT MORE! Go check out this online cornucopia of seriously good sessions on branded podcasting: https://shorturl.at/Nc9Am ... you won't regret it! And of course, a HUGE thank you to all of our amazing speakers, making the Branded Podcast Symposium 2024 a succes by sharing their knowledge! Belinda Cook,Hannah Mansur,Darryl von Däniken,Hanna Repo,Matty Staudt,Michael Villaseñor,Pelle Estborn,Tom Michiels

Meet the final speaker and the final presentation topic for the upcoming Branded Podcast Symposium on September 25th🎙️ Podcast advertising boasts the highest ROI among marketing investments, mainly due to the listener's trust in the host. But what if you can’t use the host for your ads, since he or she is an independent journalist employed on a newspaper? Then you have to make the ads truly native.
 Pelle Estborn who transitioned from working with traditional native advertising at Bonnier News Brand Studio to also handling podcast ads at the same company, will share how he has applied native advertising principles to podcast advertising. He will illustrate how different content types yield varying results, both positive and negative. Key takeaways in this online session include: 📌Translating traditional native advertising strategies and content concepts into the world of podcasts 📌The impact of true native advertising on brand lift 📌The dual nature of repetition: beneficial and detrimental Grab one of the final free seats for this online cornucopia of podcasting trailblazers here: https://lnkd.in/d-4AmPfY #BrandedPodcast #BrandedContent #BrandedPodcastSymposium24

Want to learn how to get the best out of Spotify if you are a content creator? On September 25, we’re excited to welcome Michael Villaseñor, Design Director and Head of Design for the Podcast Mission at Spotify, for an insightful keynote on innovative tools and strategies that empower creators to connect with audiences in more meaningful ways. Leading a team that’s dedicated to shaping how podcasts are created, promoted, and engaged with on Spotify, Michael will share how Spotify is pushing the boundaries to develop the best tools for creators—and how fans can connect with them daily. Don't miss this opportunity to learn how Spotify is changing the podcasting game! 🚀 📅 Branded Content Symposium 2024 🗓 September 25 🔑Keynote Speaker: Michael Villaseñor, Spotify Register now to get a glimpse into the the engine room of a true podcast giant: https://lnkd.in/dYJ9Dmqk #BrandedPodcastSymposium2024 #Podcasting #ContentCreation #Spotify

Do you want to find out how a consistent measurement strategy can unlock new insights and boost future campaign effectiveness? You can now sign up for our exclusive webinar with Sean Adams, CMO at' Brand Metrics presenting some of their latest work, and Stine Holmgaard, Partner at Native Advertising Institute as your host! On October 31, 2024, we'll dive into the data-driven strategies that will unlock the full potential of your native advertising campaigns. With insights from over 2,000 real-world campaigns, you'll walk away with actionable tips and measurement tactics to take your ads to the next level! 💡 What you'll learn: -The power of consistent measurement in native ads -How native differs from traditional display advertising -Data-backed strategies to boost campaign performance Don’t miss this chance to gain expert insights and refine your approach to native ads! 🗓️ Date: October 31, 2024 ⏰ Time: 3 - 4:30 PM CEST 💻 Location: Online Sign up now and secure your spot! https://lnkd.in/dgU3mEZD

Take a look at the final agenda for Branded Podcast Symposium 2024 📜

We have yet another exciting treat for you at the upcoming Branded Podcast Symposium 2025 on September 25th. A session focused entirely on the Power of Podcast - all based on solid numbers fresh out of press. In this exclusive session, Tom Michiels, Director of Content at Content Republic, Mediafin will present findings from the third edition of the 'Power of Podcast Study'—the largest research on branded podcasts in Europe, surveying 1,500 Belgians to understand podcast listener profiles, their attitudes towards advertising, and the key differences between B2C and B2B audiences. Here's what you’ll learn: 🎧The latest data on podcast listener demographics and behavior. 🛠️How different audiences perceive advertising within podcasts. 🎯Practical examples and tips for creating native B2B podcasts that engage and convert. With a Master’s in Multilingual Business Communication and over 5 years as the Director of Content Republic at Mediafin, Tom brings unmatched expertise in leveraging podcasts to connect with influential audiences. Don’t miss this opportunity to learn from a true leader in branded content! 🔗 Register now: https://lnkd.in/dFd-eTqu #BrandedPodcasts #NativeAdvertising #PodcastStrategy

Attention marketing tech companies! 🌟 We’re excited to announce the upcoming launch of “The Global Guide to Native Advertising Technology 2024” – a comprehensive resource for native advertising professionals worldwide. Is your technology a game-changer for media outlets and native advertising? Don’t miss out on this opportunity to showcase your solutions to a global audience. Get listed in our guide and enjoy the benefits of increased visibility and a high domain ranking dofollow link to your website! 📢 Join us now! Simply comment "Request" on this post to get started. Let’s innovate together! Comment below or share this post to spread the word. #NativeAdvertising #MarTech #DigitalMarketing #TechInnovation #AdvertisingTechnology

💫 How to Stand Out From the Crowd and Earn Attention with Your Branded Podcast 💫 Now this could seem like a tricky ambition for any brand marketer or brand studio professional - yet Steve Pratt knows exactly how that should be done and he is a true master of the 'why', 'what' and 'how' in this practice. He will join us for the upcoming Branded Podcast Symposium to spill the beans and make sure that all attendees leave with game-changing ideas for your brand's podcast. Don't miss an insightful session with the founder of The Creativity Business and co-founder of Pacific Content himself and the chance to explore unconventional strategies that will help your brand create a differentiated podcast that earns attention. 🗓️ Date: September 25, 2024 🎟 Free to attend the LIVE online event (small fee for on-demand experience) Register Here: https://lnkd.in/dFd-eTqu #Podcasting #BrandedContent #MarketingStrategy #CreativeMarketing #StevePratt

Crafting an Engaging Podcast Series: How to make the right choices in the production and distribution phase Are you ready to dive into the world of branded podcasts? Creating a compelling podcast series can be a game-changer for your marketing strategy, but it’s not without its challenges. From budget constraints to crafting a storyline that resonates, producing and distributing a podcast requires thoughtful planning and a clear alignment with your overall goals. And let’s be real—podcasting isn’t for everyone. But when it works, it WORKS! 🎧 Join us at the Branded Podcast Symposium 2024 on September 25, where Hanna Repo, Content Marketing Director at Alma Brand Studio, will share her expertise on the Finnish podcasting landscape. In this session, you’ll explore: 🎙 Real-life podcast examples that hit the mark 🎙 The art of creating a captivating soundscape 🎙 Effective client and media collaboration 🎙 Leadership and overcoming production challenges If you’re a brand studio professional or content creator looking to elevate your own or your client's content strategy with a branded podcast, this session is a must-attend! Expect a morning filled with insights, innovation, and inspiration to help you make your podcast a success. 🗓️ Date: September 25, 2024 🎟 Free to attend the LIVE online event (small fee for on-demand experience) Don’t miss out on this opportunity to learn from the best in the industry. See the full agenda and register here: https://lnkd.in/dFd-eTqu #BrandedPodcasts #Podcasting #BrandedPodcastSymposium2024

🚀 Unlock the Power of Data in Branded Podcasting Are you leveraging data to grow your branded podcast? Join us at the Branded Podcast Symposium for an insightful session by Jonas Woost, Co-Founder and Podcast Growth Strategist at Bumper , on "How to Use Data to Grow a Branded Podcast." What You’ll Learn: 🎙️The key KPIs that truly measure success 🎙️Why downloads aren’t the only metric you should care about 🎙️How data can inform smarter marketing decisions 🎙️How to interpret listener feedback for better editorial direction Jonas brings over 20 years of experience in media and entertainment, helping brands use data to drive growth and success. Don’t miss his expert insights on how to identify actionable metrics that matter. Mark your calendars – this session will be packed with valuable strategies for brand studio professionals, creative agencies, and content creators ready to elevate their podcasting game! #BrandedPodcasting #PodcastGrowth #PodcastStrategy #BrandedPodcastSymposium