Playable

Gamification by the numbers: Playable in 2024 🎮 As the year comes to a close, we celebrated in our last company All Hands this week, highlighting the incredible power of play and how the Playable platform is driving results for hundreds of brands globally. 🔝 After sharing our internal "Playable Wrapped" with the team—celebrating exceptional growth and achievements—we couldn’t keep the excitement to ourselves! Here are some of the most inspiring highlights from this year: 👉 Our customers launched more than 10,000 live campaigns this year! 👉 Users spent more than 62,000 hours in our platform crafting playable campaigns for outstanding results.  👉 The busiest day this year for the Playable platform on 1st of December peaked with more than 5.05 million sessions! Here's to an even more exciting 2025!🎉 #MarketingGamification #Playable

⭐ Campaign of the month⭐ Let’s give a round of applause to Kay Bojesen, the iconic Danish design brand, for their creative and engaging Euro 2024 campaign! This campaign masterfully uses the retro Bounce Battle game to capture attention and excitement around the tournament. To participate, players need to sign up for Kay Bojesen’s newsletter. Then, they take control of the brand’s signature monkey, bouncing it back and forth in a fun showdown against the computer. 🎮 Game type: Bounce battle 🎯 Game description: Players bounce with the monkey back and forth, aiming to outplay the computer and secure victory. 🏆 Prize: The legendary Kay Bojesen monkey or a stylish Danish Football Association logo cap. We are highlighting this campaign because it’s a brilliant example of how brands can leverage major sporting events like Euro 2024 while seamlessly incorporating their products into the experience. Plus, it’s a great way to boost engagement and collect marketing permissions! Try the game here: https://lnkd.in/et3s7a8p #CampaignOfTheMonth #MarketingGamification #Playable

🔊 Last call! Join 90+ marketing and customer loyalty professionals registered for our retail & eCommerce gamification webinar next week. 📅 When: Wednesday, March 26 2025, at 10 AM CET // 9 AM GMT ⏳ Duration: 45 minutes What to expect: 🎤 Our gamification experts Dennis Rohde Ladegaard and Sam Kean will share how gamification helps overcome key challenges in the retail & eCommerce industry 💡 Inspiration from successful marketing gamification campaigns in retail  📈 Retail gamification campaigns data - so you can set benchmarks and measure success. Sign up below 👇 https://lnkd.in/d4u7Zsic #playable #gamification #webinar

How popular is gamification among retail marketers? You might be surprised! 👇 The retail industry is one of the top adopters of gamified solutions, with more and more brands using gamification to engage shoppers, boost sales, and ultimately build loyalty. Here are some interesting facts: 👉 Retail is the top adopter of gamified solutions, holding a 28.6% market share*.  👉 According to our platform data, the most popular game types among retail marketers are quizzes, wheels of fortune, and scratchcards.  👉 Nearly 70% of all marketing gamification campaigns in retail come from mobile sessions—proving that mobile-first engagement is the way forward! Want more insights on gamification in retail? Follow our posts for the latest inspiration! #Playable #MarketingGamification #Retail *Source: Fortune Business Insights

Looking to kickstart or elevate your career in SaaS? 📈 Why not do so in a category-defining company while working with some of the biggest brands in the world? 🌎 🇩🇰 Sophie Busch Jespersen is looking for a CSE Associate in Aarhus 🇬🇧 Libby Jackson and E-J Harris are looking for a BDR in London 🇬🇧/🇩🇰 Sarah Dyer is looking for a Growth Marketing Lead in London or Aarhus 🇩🇰 Nicolai Aarkrog is looking for a Senior Sales Exec in Aarhus or Copenhagen Besides working with the amazing team above, you will be joining 75 colleagues across Europe, working together to do great work – and to have fun doing it. Because, every second of every day, people around the globe play our games, and we believe this is just the beginning. So, come join us and let’s put play to work. #hiring #playable #letsputplaytowork

Looking to add a bit of extra excitement to your marketing campaign? Try our newest game: Tap to reveal! 🎁 The latest addition to our luck-based games, players tap or tear apart a customized element to uncover a hidden surprise—making their experience fun, engaging, and rewarding! Perfect for adding some excitment to your promotional strategy: 🎨 Customised experience - use your branded imagery for players to tap and reveal the mystery inside. ✨ Use gated reveals to collect email addresses or drive sign-ups. 🏆 Personalized rewards – connect specific prizes to winner images for a unique experience. Try it here: https://lnkd.in/drY9wpC9 #Playable #MarketingGamification

Turn retail & ecommerce challenges into opportunities with gamification! 🛍️ Join us on the 26th of March for an exclusive retail & eCommerce gamification webinar packed with expert advice to help you achieve your marketing goals. What you can expect: ✔️ Key industry trends and challenges - learn how to address them with gamification. ✔️ A deep dive into relevant playable examples from top retail and ecommerce brands - get inspired for your marketing strategy.  ✔️ Benchmark the performance of retail gamification campaigns - set expectations and measure success successfully. Who should attend? This webinar is perfect for marketers in retail and eCommerce looking to enhance their marketing efforts, including: 👉 Marketing and CRM Managers & Directors needing to drive engagement and conversions 👉 Customer Loyalty professionals aiming to increase retention and lifetime value 👉 Brand Managers seeking innovative ways to connect with customers 👉 Other marketing professionals looking for actionable gamification strategies Sign up below 👇 https://lnkd.in/d4u7Zsic #playable #gamification #webinar

👉 49% female representation at Playable (compared to 46% last year), and 46% in management roles: a testament to our ongoing commitment to equality within the tech sector. For us, International Women’s Day is a moment to reflect on our progress and to recommit ourselves to the work still ahead. It's about recognizing the contributions of women every day, and committing to continuous, year-round action - not just a March 8 thing 💜 This International Women's Day we are encouraging our team to be more mindful and proactive in their every day actions; calling out bias, celebrating the achievements of women and ensuring all voices are heard - for equality, today and every day. 💐 #AccelerateAction #lifeatPlayable #IWD

Tomorrow is Football Jersey Friday in Denmark, and at Playable we're proud to support an important cause 💙⚽ Whether we're at the office or at home, this week our team donned their favorite football kits - each top matched with a donation - to support children and their families facing cancer. From 3 different times zones, we came together to help raise funds for Børnecancerfonden. #lifeatplayable #FodboldtrøjeFredag 

🏟️ Is your brand tapping into the power of major sporting events? If not, you might be missing out on a huge opportunity! From excited fans to global attention, sporting events create the perfect moment for brands to engage their audience—even if you are not in the sports industry. You don’t need to sell jerseys or tickets to be part of the action! Here’s how you can create campaigns around the sporting events in 2025: 👉 Create prediction polls 👉 Test your audiences knowledge 👉 Go all-in with a themed game tied to the event 👉 And more ... get creative—position your brand as one that shares the excitement of your audience’s favorite sports Some of the biggest sporting events this year include the 2025 Super Bowl, the Masters, the Kentucky Derby, the Monaco Grand Prix, Wimbledon, and the World Series. Are these a part of your marketing campaign calendar? You can find a full list in the comments below 👇 Read our blog post for more ways to win big with sporting event marketing and get inspired: https://lnkd.in/dhQWHQKm #MarketingGamification #Playable #SportsMarketing