Playable

Gamification by the numbers: Playable in 2024 🎮 As the year comes to a close, we celebrated in our last company All Hands this week, highlighting the incredible power of play and how the Playable platform is driving results for hundreds of brands globally. 🔝 After sharing our internal "Playable Wrapped" with the team—celebrating exceptional growth and achievements—we couldn’t keep the excitement to ourselves! Here are some of the most inspiring highlights from this year: 👉 Our customers launched more than 10,000 live campaigns this year! 👉 Users spent more than 62,000 hours in our platform crafting playable campaigns for outstanding results.  👉 The busiest day this year for the Playable platform on 1st of December peaked with more than 5.05 million sessions! Here's to an even more exciting 2025!🎉 #MarketingGamification #Playable

Here, you don't have to play it cool. You just have to be you. This month, we’ve had another boost to our commercial teams with more new talent; with a passion for communication and ready to put play to work, we're thrilled to welcome: ⚡ Daragh Gough👾 , Business Development Representative ⚡ Mehmet Y. Shakir , Senior Strategic Client Manager ⚡ Sarah Hemker Hill , Senior Sales Executive A big Playable welcome - we're happy to have you on the team! #lifeatplayable

🐣 Easter gamification campaign trends you should know! Easter is one of the most popular times of year for our customers; brands across industries using playable campaigns to drive engagement, boost sales, and collect marketing permissions. But what works the best with gamification? Our platform data reveals key trends: 👉 On average, players spend 65 seconds engaging with an Easter-themed game. 👉 In 2024, 81% of all sessions were on mobile. (Compared to 89% in 2023 and 68% in 2021—mobile continues to dominate.) 👉 The most-used game type? Drop Games! Other top picks include Quizzes, Wheel of Fortune, Guess the Word, and Personality Tests. Easter is a prime opportunity for brands to drive engagement, boost sales, and grow their marketing lists with gamification marketing. Are you tapping into the potential of gamified Easter campaigns? 🐰🥚  #MarketingGamification #Playable #Easter

Easter is a time of year when consumer shopping increases; and not just to stock up on chocolate treats. 🍫 Brands across industries can get a head start on the spring season by crafting an Easter-themed campaign to increase engagement, boost sales, and even build loyalty. Bonus points if you use gamification, a strategic approach that companies worldwide implement to ensure success! We've partnered with several brands to launch Easter-themed gamification campaigns in different industries (even in B2B!). Take a look how they have tapped into the season: https://lnkd.in/dZDKAQSH  #MarketingGamification #Playable #Easter

Spring into action with fresh marketing ideas! 🌸 Our Spring Inspiration Guide will help you breathe new life into your marketing campaigns with gamification. With a host of holidays and events coming up, there's plenty of themes to get creative. Discover: 👉 Creative campaign ideas tailored for spring 👉 7 awesome gamification examples from successful brands 👉 Practical promotion strategies 👉 Best practice tips to boost audience engagement Don't let your marketing efforts wilt this season. Download the guide: https://lnkd.in/d2yNDkAB  #MarketingGamification #Playable

Thank you to everyone who joined our webinar "Seasonal marketing strategy" on Wednesday! 📝 This session stood out—not just because we had a new face among the speakers (shoutout to Sam Kean! 👏), but also because we went beyond the 'obvious' seasonal peaks of Christmas and Black Friday; exploring a wide range of seasonal opportunities, including niche holidays and occasions your brand may have never even considered! If you missed it, it's now available for you on-demand... Some key takeaways: 👉 Why a strategic approach to seasonal marketing is essential 🤓 👉 Data, data, and more data (proving the potential beyond Christmas!)  👉 A sneak peek at an exciting upcoming platform update 🔥 👉 Examples of successful seasonal campaigns for different holidays and seasons Watch on-demand now >> https://lnkd.in/eQVeX2BH #Webinar #Playable #gamification

Can gamification really turn views into sales? 🤔 Absolutely! Retail gamification has helped countless brands achieve unprecedented results—from boosting sales, to collecting zero-party data and increasing loyalty program sign-ups. With the right strategic approach, gamification engages shoppers at every stage of their journey, turning browsers into buyers—and buyers into loyal customers. Get our free guide to: ✅ Learn more about the psychology of marketing gamification and why it works ✅ Explore different ways to drive customers to take action ✅ See 5 gamification success stories from top retail brands ✅ Follow a step-by-step strategy to get started with marketing gamification ✅ Get inspired with pro tips and valuable insights Don’t miss out on this must-read marketing gamification guide for retail! Download it now: https://lnkd.in/d4hr4RuP #MarketingGamification #Playable #Retail

🎮 Why are nearly 90% of retailers turning to gamification? Because it works! When used strategically, marketing gamification can drive a 100% - 150% increase in user engagement, making it a powerful tool for retailers to engage shoppers and achieve their marketing goals. From boosting brand awareness to increasing sales, retail gamification turns everyday interactions into memorable, personalized experiences. 🌟 Ready to explore how gamification can transform your retail marketing strategy? Check out our blog for 7 inspiring examples: https://lnkd.in/djdk-QtG  #MarketingGamification #Playable #Retail 

We've kicked off a new year at Playable with a growing team! Our culture is our driving force, so we're of course thrilled to give a warm welcome to our new colleagues and see what amazing things we can accomplish together. Welcome to the team 👋 Kate Langford: Tech Partner Manager 💻 Stine Pedersen: Senior Customer Success Manager ✅ Line Forsberg Kristensen: Customer Success Executive 👍 #lifeatplayable

🔊 Last call! Join the 130+ marketers who have already signed up for our seasonal marketing strategy webinar. 📅 When: Wednesday, January 29th 2025, at 10 AM CET What to expect during this 45-minute session: ➡️ From tactical to strategic: Learn how to incorporate seasonal gamification campaigns into your overall customer journey for long-term results. ➡️ Data-driven tips and tricks: Get actionable advice backed by the latest insights around peak seasons. ➡️ Campaign inspiration: Explore how brands across industries strategically plan their seasonal marketing gamification efforts. Elevate your seasonal marketing efforts. Can’t make it? Sign-up anyway! Everyone signed up will receive a recorded version of the webinar and can request the presentation! Register here 👇 https://lnkd.in/epVxR9k4