PONG

🥯 This week, Bähncke is introducing a new range of incredibly delicious mayonnaises, adding "Mayo mere smag" to some of the Danes’ favourite foods, such as sandwiches and rugbrød – or whatever you’d like to enhance with extra flavour. We had great fun working on this project with the fantastic people at Orkla Danmark, bringing rhythm and dance to the new mayonnaises, making them impossible to miss – and hopefully irresistible to taste. You’ll find them in most stores by now, and we promise you won’t regret giving them a try!

Happy birthday Mette 🎂❤️ Our fearless and outstanding CEO turned 5️⃣0️⃣ yesterday. That meant an office filled with balloons, cake, fan-shirts, lunch at our neighbour restaurant, a bit too much alcohol, flowers and more cake. But we’re ok today. We promise 🩷 🏓 🩷

🤔WHAT KIND OF WORKLIFE DO YOU WANT FOR YOUR CHILD? 🤔 That is the question we ask all parents in our new campaign for DI Produktion and “erhvervsuddannelselserne”. Data tells us that young people listen to their parents, when they make one of the most important decisions in their life 💡about what education to choose and what kind of a worklife to achieve. Data also tells us that most parents have very traditional recommendations for their children regarding education, and most often recommend what they know🤯. But there are so many more options, especially for all of those young people who are not cut for long school days. We hope this campaign will inspire all parents to have a good talk with their children, and recommend what is best for their children. Have you had that talk with your child?

What does a missing ad have to do with more than 1.1 million organic impressions? Well, it all started last Wednesday when one of our native ads for OOONO on B.T. went missing. It was there one minute and gone the next 👀 After about an hour of growing panic, the ad was back, and the mystery was solved: The editorial office had pulled the native ad because it was among the most-read editorial ARTICLES, and they thought they had been hacked 🚀 It was a nice ad, and it had some effective clickbait elements. But the secret sauce was actually Jesper Buch and a single post on his social media channels. Jesper pretended that B.T. had written (yet another) critical article exposing a secret partner of his. He admitted to some of the article’s content but rejected most of it, writing that he would be back with a reply the next day. This lead people to B.T. to find out who his secret partner was. This carefully orchestrated ecosystem of channels and content has so far generated: 🍄 1.1 million ORGANIC impressions across LinkedIn, Facebook, and Instagram. 🎥 More than 3,000 hours of video viewed. 👁️ More than 8,500,000 (paid) impressions on B.T. 📰 56,000 people read the native ad in the first 24 hours—279% more than the benchmark. If you want to know more about the intricate ecosystem and the creative campaign behind it, write to Thomas Nolsøe at thomas@pong.land

Tja….. Hvad skal jeg sige… 😅 , En hemmelig tvilling og en genial investering? 🤩 Eller en snotskovl og fjollede produkter? 🙈

Did you know Jesper Buch has a twin, and that he never worked 80 hours/week, they just worked 40 hours each? Neither did we—until we started this project for Danish tech company ooono A/S👇 This campaign is the result of intensive ping-ponging with OOONO to put their name on every Dane’s lips—while also introducing their innovative products, like the world’s smallest defibrillator, a personal safety alarm, and a smart traffic assistant. The campaign launched today on Jesper’s social channels, where he angrily denies a fake B.T. article claiming his “secret twin” was behind all his success. The article is featured on B.T.’s front page, linking directly to the film. And from here, the madness continues—shorter films, memes, contests, and a full-scale digital rollout across multiple platforms. We hope you enjoy it! A big thanks to Holy Ravioli for executing this production to perfection.

Meet Marie Juul Neiiendam & Axel Kappel - our new outstanding interns 💡 They come from Danmarks Medie- og Journalisthøjskole and are already busy cranking out great ideas. We look forward to sharing them with you 🏓 ❤️ 🏓

🫛🫛🫛To better protect the environment, we need to eat more legumes such as beans, chickpeas and lentils🫛🫛🫛  and less 🥩‼️. This was the agenda and brief that we got from Forbrugerrådet Tænk and the Danish grocery stores. Analysis showed that we Danes know that. They also showed that we would like to do that. The only thing we miss is inspiration to do so.  But you only have to google “Legumes” once to know there are tons of inspiration and recipes. So what else can we do to make people eat more legumes?  Our idea at Pong was very simple. We wanted to make it easier to get started with new recipes including legumes. Actually so easy, that we want all danes to try just one recipe, and hopefully make it their new favorite dish. That's enough. For after all, we Danes have a habit of eating the same dishes over and over again. So here you go Denmark. Say hello to your new favorite dish “Bønne Burrito”. You can find the recipe and ingredients in most grocer stores right now. And enjoy this advertisement, we only exaggerated a little bit 😁 Remember to turn on the sound 📣

ARE YOU one of the 57% of Danish CMO’s who don’t know us?  Then give us 2️⃣4️⃣ seconds, starting now … Hi, we’re PONG - a creative agency in love with collaboration. And according to MyImage Agency 2025 (by MyResearch) where 993 CMO’s gave their opinion on Danish agencies, we are:  🌈 DENMARK’S MOST CREATIVE AGENCY 💪 BEST AT CREATING RESULTS 🏓 MOST FLEXIBLE & AGILE For the second year in a row!!! But 57% of Danish CMO's still don't know us. So go to www.pong.land or give us a call if you want to get to know us just a little bit 📞 🏓 ❤️ 🏓

 🌈 DENMARK’S MOST CREATIVE AGENCY 💪 BEST AT CREATING RESULTS 🏓 MOST FLEXIBLE & AGILE For the second year in a row, MyImage Agency by MyResearch (with participation from 993 CMOs) give us 3 wonderful first places in the Danish advertising business. ☘️ These are amazing and humbling results for our only 5 year old agency. The 3 parameters are the very reason PONG exists and what we work for every day. We believe that a close and uncomplicated collaboration leads to stronger creativity that creates better results - and it's comforting to see that Danish CMO's agree. ❤️ We share these first places with our wonderful clients. Creativity and communication is a ping-pong process and without outstanding clients there would be no outstanding creativity or outstanding results. 🤟 We also share it with our competitors who keep inspiring us to do better. It’s humbling being compared to giants like &Co. / NoA and Robert/Boisen & Like-minded - agencies we’ve looked up to long before we started PONG. 🦄 We also know that we are only as good as our latest creative work. So in 2025 we will work even harder to create powerful and uncomplicated creative solutions together with our clients and collaborators. A big thanks to the 993 CMOs and communications directors who participated in the survey. YOU are the people we strive to impress, so your thoughts and words matter. 🏓❤️🏓 See Dansk Markedsføring (Danish Marketing Association) article about the survey in the comments (in Danish).