Relewise

This Friday, we’re saying hi to Guđfinn Trónd Thorsteinsson, our marketing manager! Not only does he oversee our marketing efforts across multiple markets and manage our events and partner collaborations… He also brings his design skills to the table, ensuring everything we do looks snazzy and on brand ✨ Rumor says that during WW2, U.S. officials had to effectively BAN sliced bread! Why? It was too easy to consume, so people were eating too much when they should be conserving food reserves 🙈 #Bread #B2BMarketing #PersonalizationTools

Your B2B buyers are losing patience—you need to be helping them before they even start typing to search for a product🥸 B2B companies are increasingly aware that customer experience is a key driver of revenue. With vast amounts of user data at their fingertips, these companies have the potential to create valuable, time-saving experiences for their customers 🙌🏾 After speaking with a number of B2B firms, Bart Omlo has identified five major reasons for implementing a tailored experience. He’s taken the time to write them down in a new blog post 🦾 Find the blog right here: https://lnkd.in/dbrAnNJQ #B2B #WebPersonalization #PersonalizationTools

This time, we're welcoming two new team members at once 🥰   Say hi to Sofie and Dario, who’ll both be joining our Customer Success Team in our Aarhus office.   Sofie Baltzer Bækgaard is our new Customer Success Manager 🤩 With her background as a project lead in e-commerce, she’s well-versed in managing complex tech projects while ensuring timely delivery and a great customer experience.   At home, if her kids want her attention, they’ll have to be real loud—because after a hard day’s work, she falls victim to doom scrolling till her eyes itch, just like the rest of us mortals 💀   Dario Miccinelli is our new Customer Success Developer. He’ll be working closely with the team to create innovative solutions for our clients, taking their setups to the next level.   He recently moved to Denmark from Italy—and get this: despite being Italian, he refuses to make pizza for us at the office. The audacity! 😤 Welcome to Relewise to both of them 💙 #CustomerSuccess #Pizza #Doomscroll #Personalization

What are “classifications” in B2B, and why are they important? 👀   Classifications are the criteria used to group your customer base.   For example, you might group them by country ("Germany") or industry ("auto mechanics").   When you combine classifications, you create segments—such as "German auto mechanics." 🤩   Many B2B companies treat these segments as distinct, separate groups.   However, in our experience, valuable insights can often get lost this way 😵💫   For instance, trends among German mechanics might also be relevant to Dutch mechanics.   That's why we’ve introduced Classification Matchings.   This feature allows B2B e-commerce businesses to adjust how different classifications interact and to what extent, based on your business needs or knowledge of your segments.   These adjustments help create even more personalized customer experiences, better aligning your offerings with customer needs 😍 #Ecommerce #WebPersonalization #B2B #Personalization

It’s time to introduce one of our Relewisers outside of Denmark—say hello to Bart Omlo 🤩 Bart is our Sales and Partner Manager for the Benelux region, working hard to spread the word about Relewise, especially in the Netherlands 🇳🇱 Before the vaccine we know today, the process was called "inoculation." Now get this: inoculation was already a well-established practice in the Ottoman Empire! One of the earliest records dates back to a Greek woman practicing it in Constantinople in 1660 😱 #Sales #Personlization #Vaccine #Medicine

B2B e-commerce offers a wealth of detailed customer data that B2C businesses can only dream of 😱     In B2B, users are always logged-in, providing insights like:     - Type of decision-makers  - Industry  - Spending patterns  - Country ...and more!     These are called classifications —the more you have, the more granular your personalization can get 🎯     Additionally, B2B shops know which company each user is shopping for.     This adds an extra layer of personalization, ensuring that search results and recommendations are tailored specifically to that company.     This level of personalization, unlike B2C, accounts for multiple dimensions, making it more relevant and sensitive to customer-specific trends 😍     That’s how you give your B2B customers a faster, more meaningful experience that leaves them coming back for more! 💪🏾 #B2B #PersonalizationTools #Data   

Live, laugh—LEARN 🤓   Today’s all about soaking up the best practices within the marketing industry, so we can spread the word about Relewise even MORE 😇   We’re at the Social Ads Conference, held in Copenhagen, Denmark, tuning in to expert talks on how to promote your brand on social media.   Getting up before the crack of dawn to catch public transportation from Aarhus to Copenhagen isn’t easy, but early bird gets the worm, as they say!   Peep peep we go! 🐤💪🏾

Another Friday, another chat—and we're loving it 🤌🏾 Today we're saying hi to Alexandra Rump, Customer Success Representative here at Relewise! When reaching out for support, Alexandra will be the first one you meet, making sure everyone is well taken care of 💪 Did you know that medical advancements have led to some HIV patients being effectively CURED of the disease? 💊🩺 Also, that we're inching closer and closer to an actual vaccine? These medical professionals are really the MVPs 🤩 #CustomerSuccess #Personalization #Medicine

Partners & Pizza 🍕🫶🏽   Yesterday, Bart, Guđfinn, Mads, and Christian had the pleasure of attending our first-ever Relewise Partner User Group in Amsterdam with our amazing partners from the Netherlands.   A very special thanks to Touchtribe for being such a fantastic host and setting up a great evening 🏆   There were great conversations happening all around, and we loved to experience how aligned we all are when it comes to the value of our partnerships.   We’ve set a high standard here, and we’re excited about what’s ahead with our NL partners 💙 #Partner #Personalization #Ecommerce #Benelux

Time is money! ⏱️💸 Most of us have heard that phrase before. But for the B2B buyers at Ahlsell Danmark this is nothing short of their actual truth. Ahlsell is the leading distributor in the Nordics of products for the industrial and construction sectors. This means a huge and complex product range of over 430,000 items 🤯 We’ve worked with Ahlsell to ensure that their customers are never in that situation. Their personalized search platform can present the most relevant search results based on past behavior and predict and highlight products likely to be of interest. This has effectively cut the time they used to spend looking for things in half. 💪🏿 Read what Ahlsell has to say about it here: https://lnkd.in/ddweWBs4 #B2B #Ecommerce #Construction