Reliance Retail to transfer most of its FMCG brands to RCPL to scale up the business

Reliance Retail will transfer most of the fast-moving consumer goods (FMCG) brands it owns such as Campa and some of the popular private labels to the recently set up FMCG entity Reliance Consumer Products Ltd (RCPL) to rapidly scale up the business with a dedicated focus, said two industry executives.

The list includes private brands such as Snactac, Puric, Glimmer, Enzo and Get Real. RCPL has also decided to set up four-five exclusive bottling plants for Campa, for which it will buy the bottling equipment and give it on lease to the partner who will own and run the operations. It is currently in talks to freeze these deals, according to the executives.

The plans to scale up Campa bottling and transfer of FMCG brands comes on the back of Reliance Retail Ventures preparing for a capital infusion of up to Rs 3,900 crore into RCPL through a mix of equity and debt, as ET reported recently. RCPL recently took board approval for this.

When completed, it would be Reliance Retail’s highest capital infusion into the FMCG entity since its inception in November 2022.

Reliance Retail Ventures, a wholly-owned subsidiary of Reliance Industries, is the holding company for all the retail businesses of the conglomerate including RCPL.



“RCPL will operate as a full-fledged FMCG firm. Right now, some brands are owned by RCPL and some by Reliance Retail. An internal transfer of the brands through means like licensing will be undertaken so that RCPL becomes the sole FMCG entity owning the brands and selling them,” said a senior industry executive, who did not wish to be identified.

The person said some of the smaller private brands sold by Reliance Retail will continue under it since those will not be distributed to general trade. He said Campa availability will be scaled up with the new bottling plants since limited bottling capacity has become a stumbling block in expanding its presence in retail.

ET’s queries emailed to Reliance Retail remained unanswered till press time.

Since RCPL’s inception, Reliance Retail has mostly undertaken FMCG brand acquisitions and partnerships through this entity. These include partnership with Sri Lankan firms Elephant House and Maliban Biscuit to manufacture and sell their products in India, 100% acquisition of confectionery brand Ravalgaon, 51% stake purchase in Lotus Chocolate and 50% in beverage maker Sosyo Hajoori Beverages. The company also launched the Independence brand in the packaged food, edible oil and staples segment.

The earlier acquisitions of FMCG brands like Campa were done through Reliance Retail or its parent, Reliance Retail Ventures. The retail business’s private brands already sold in general trade that will move to RCPL include Snactac in packaged snacks, Puric in hygiene and disinfectant segment, Enzo in detergent, Glimmer in beauty products and personal care products under Get Real.

Reliance Retail wants RCPL to compete with Hindustan Unilever, ITC, Coca-Cola, Adani Wilmar and others for a bigger slice of the Indian market.

Reliance Retail Ventures director Isha Ambani had told Reliance Industries shareholders at the latter’s annual general meeting held last month that in the FMCG business, the company’s focus was on “creating high-quality products at affordable prices to drive greater consumption across India”. She said the company had relaunched several popular brands including Campa Cola, Lotus Chocolates and Sosyo with early success.