Ülemiste Center

Did you know that nearly half of Tallinn's residents choose to shop with us, at Ülemiste Center? According to Kantar Emor’s latest research, we continue to be the most popular shopping destination in Tallinn for the 10th year in a row! Over the past two months, 46% of the capital region’s residents have shopped or used services at Ülemiste, with particularly strong support from areas like Lasnamäe and Viimsi. 💡 46% of Tallinn's population equals about 207,000 people—that's more people than the entire population of Tartu, Estonia’s second-largest city! What keeps us at the top? 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝗹𝗼𝘃𝗲 𝗨̈𝗹𝗲𝗺𝗶𝘀𝘁𝗲: - Wide selection of top brands like H&M, Reserved, and Zara - Family-friendly shopping experience - Popular dining spots like Lido, Vapiano, and McDonald’s - Excellent parking and accessibility - Tallinn’s most environmentally friendly shopping center 🌿 We’re proud to offer a shopping experience that grows with your needs. Thank you for your continued trust and support! 💜 PS: If you could only choose one thing that keeps you coming back to Ülemiste—what would it be? The variety of stores, the dining options, or maybe the convenience? Let us know! 🧐 #kantaremor #ülemistekeskus #sustainability #retail

🎮 Last weekend, Apollo Kino, located in the Ülemiste Centre, hosted Mängude ÖÖ or 𝘎𝘢𝘮𝘦𝘴 𝘕𝘪𝘨𝘩𝘵, bringing together gaming enthusiasts, families, and hobbyists for a thrilling night of entertainment. Highlights included the crowning of Bootstrap Island as Estonia's Game of the Year and Risto Kappet’s victory in the Gran Turismo 7 e-sports tournament. 🏆 Visitors also enjoyed live performances, cosplay competitions, and discussions on mental health and gaming. Events like this are an essential part of creating a vibrant, welcoming atmosphere that goes beyond retail. 👉🏼 Here's why entertainment events are important: • Strengthen the sense of community and belonging among visitors. • Offer unique experiences that appeal to diverse audiences—families, teens, and enthusiasts alike. • Provide entertainment and dining options that transform the centre into a destination for more than just shopping. • Attract new visitors and encourage repeat visits, enhancing long-term engagement. By providing space for events like Mängude ÖÖ, the centre supports diverse interests and creates an environment where everyone feels welcome. 🎉 Pictures: Rene Luterus #ülemistekeskus #entertainment #community

At the recent Kaubanduse Kongress 2024, our director, Guido Pärnits, shared his thoughts on the future of Estonia’s economy and retail sector. While acknowledging the current economic challenges, Guido stressed the importance of focusing on growth and development rather than getting caught up in pessimism. He highlighted that Ülemiste Center’s expansion is not just a project for the center, but a step toward transforming the entire Ülemiste district into a more vibrant, opportunity-filled space. 🗣️ “We’re a strong business, and as we grow, we create more opportunities not just for ourselves, but for all of Estonia,” Guido explained. He also touched on the broader picture, emphasizing that economic success is about people. “Money flows where there are people, and our focus should be on opening Estonia to the world,” he said, encouraging businesses to think big and stay optimistic. 👉🏼 What are your thoughts on the future of retail in Estonia? 👉🏼 How can we collectively shape the growth of our sector? #ülemistekeskus #Retail #economy #innovation #linstow

We’re happy to announce that Ülemiste Center has climbed to the top spot in Estonia’s Real Estate Companies TOP 2024! 🏆 The ranking evaluated companies based on six key indicators, including: 📌 2023 sales revenue and its growth compared to 2022 📌 Pre-tax profit and its year-over-year growth 📌 Profitability and added value per employee in 2023 Our Management Director, Guido Pärnits, shared: “𝘓𝘢𝘴𝘵 𝘺𝘦𝘢𝘳 𝘸𝘢𝘴 𝘰𝘶𝘳 𝘣𝘦𝘴𝘵 𝘺𝘦𝘢𝘳 𝘦𝘷𝘦𝘳! 𝘏𝘪𝘨𝘩-𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘵𝘦𝘯𝘢𝘯𝘵𝘴, 𝘴𝘵𝘳𝘰𝘯𝘨 𝘳𝘦𝘯𝘵𝘢𝘭 𝘢𝘨𝘳𝘦𝘦𝘮𝘦𝘯𝘵𝘴, 𝘢𝘯𝘥 𝘵𝘶𝘳𝘯𝘰𝘷𝘦𝘳-𝘣𝘢𝘴𝘦𝘥 𝘳𝘦𝘯𝘵 𝘨𝘳𝘰𝘸𝘵𝘩 𝘱𝘭𝘢𝘺𝘦𝘥 𝘬𝘦𝘺 𝘳𝘰𝘭𝘦𝘴.” With an impressive 8.9% growth in revenue, reaching €17.856 million in 2023, and a 181% increase in profit. Our strategy? Expanding beyond borders, bold initiatives, and continuous focus on tenant success. 💡 🗣️ As Guido notes, “𝘞𝘦 𝘩𝘢𝘷𝘦 𝘷𝘦𝘳𝘺 𝘩𝘪𝘨𝘩-𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘵𝘦𝘯𝘢𝘯𝘵𝘴 𝘢𝘯𝘥 𝘳𝘦𝘢𝘴𝘰𝘯𝘢𝘣𝘭𝘺 𝘱𝘳𝘪𝘤𝘦𝘥 𝘳𝘦𝘯𝘵𝘢𝘭 𝘢𝘨𝘳𝘦𝘦𝘮𝘦𝘯𝘵𝘴. 𝘈𝘥𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭𝘭𝘺, 𝘢 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘰𝘶𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘤𝘢𝘮𝘦 𝘧𝘳𝘰𝘮 𝘴𝘵𝘰𝘳𝘦𝘴 𝘢𝘤𝘩𝘪𝘦𝘷𝘪𝘯𝘨 𝘴𝘶𝘤𝘩 𝘩𝘪𝘨𝘩 𝘵𝘶𝘳𝘯𝘰𝘷𝘦𝘳 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘩𝘢𝘥 𝘵𝘰 𝘱𝘢𝘺 𝘵𝘶𝘳𝘯𝘰𝘷𝘦𝘳-𝘣𝘢𝘴𝘦𝘥 𝘳𝘦𝘯𝘵, 𝘸𝘩𝘪𝘤𝘩 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦𝘥 𝘤𝘰𝘮𝘱𝘢𝘳𝘦𝘥 𝘵𝘰 𝘱𝘳𝘦𝘷𝘪𝘰𝘶𝘴 𝘺𝘦𝘢𝘳𝘴. 𝘛𝘩𝘦𝘴𝘦 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘯𝘶𝘢𝘯𝘤𝘦𝘴 𝘰𝘧 𝘳𝘦𝘵𝘢𝘪𝘭.” We look forward to the future with the completion of Rail Baltic Terminal and hope for a better year. Thank you! 🙌🏽 #ülemistekeskus #realestate #retail

How can collaboration reshape the future of retail? 🛍️ Impact Day is here once again! Last year, we took the stage to explore how shopping centers can drive sustainability. This year, we’re continuing the conversation with a fresh focus on collaboration and innovation in our panel discussion, "𝗥𝗲𝘁𝗮𝗶𝗹 𝗥𝗲𝗺𝗶𝘅: 𝗖𝗼𝗹𝗹𝗮𝗯, 𝗖𝗼𝗻𝗻𝗲𝗰𝘁, 𝗖𝗿𝗲𝗮𝘁𝗲." Our panel brings together industry leaders: 👗 Nina-Sofie Hytönen, Key Account Manager at Didriksons, will share insights into sustainable fashion, reducing environmental impact through long-lasting, PFC-free garments. 🎯 Nelli Pormeister, ESG Lead at Sportland, is driving the sustainability strategy for Baltic retailers, focusing on reducing environmental impact and enhancing social contributions. 🌍 Tiia Nõmm, Ülemiste Center’s Head of Marketing & Corporate Responsibility, will discuss how we integrate sustainability into every part of our business and community. Join us tomorrow at 12:30 as we explore how collaboration between brands, retailers, and landlords can create a smarter, more sustainable retail future! ✨ #impactday2024 #retail #sustainability #ülemistekeskus

Ready, Set, Go! We took on the Ülemiste City City Business Triathlon! 🏊♂️🏃♂️ Movement is a core value for us at, so participating in this year's Ülemiste City Business Triathlon felt like a natural fit. 🏆We proudly fielded 𝘵𝘸𝘰 teams for the big event: one led by our Management Director, Guido Pärnits, and his family, and another all-star lineup with Kerli Pajuste, Martin, and Irina. 🏆 From swimming to biking and running, our teams gave it their all. To top it off, as proud sponsors, we gifted the winners with Ülemiste Center gift cards and our signature honey. 🍯🎉 It's not just about winning – it's about staying active, in life and in business. We can’t wait for next year’s race! 💪 Photos: Marek Metslaid #ülemistekeskus #ülemistecity #movement #community

Did you know that there are now 12 thriving beehives on top of Ülemiste Center? 🐝 For the second year, our rooftop is home to nearly half a million honeybees, who produced an amazing 371 kg of honey this season! 🍯 Surrounded by greenery like Ülemiste Lake and nearby meadows, our bees have plenty of nectar to collect. “𝘖𝘶𝘳 𝘣𝘦𝘦𝘴 𝘩𝘢𝘷𝘦 𝘢𝘥𝘢𝘱𝘵𝘦𝘥 𝘸𝘦𝘭𝘭 𝘵𝘰 𝘵𝘩𝘦𝘪𝘳 𝘶𝘳𝘣𝘢𝘯 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘢𝘳𝘦 𝘧𝘶𝘭𝘭𝘺 𝘱𝘳𝘦𝘱𝘢𝘳𝘦𝘥 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘸𝘪𝘯𝘵𝘦𝘳 𝘢𝘩𝘦𝘢𝘥,” says Ülemiste beekeeper Sander Noormägi, noting that only 10% of the bees were lost last winter—well below average. We’re proud to contribute to Tallinn’s growing urban beekeeping community.  With beautiful and warm weather you can see the bees in action even now in our  live rooftop bee cam. You can find the link to it in the comments below 👇🏼 PS: If you are wondering what we will be doing with all the honey, many of our partners may find it under their christmas tree during christmas time. 🤫 #sustainability #ülemistekeskus #honeybees

🗣️ What does it take to thrive in a challenging economic climate? In a recent interview, our Management Director, Guido Pärnits, shared insights on how we have continued to grow and innovate despite ongoing uncertainties. His vision underscores the resilience and forward-thinking strategies that keep us at the forefront of the industry. Here are the key highlights from the interview: 👉🏼 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝗧𝗼𝘂𝗴𝗵 𝗧𝗶𝗺𝗲𝘀: Despite four years of economic turbulence, the center remains fully occupied with no vacant rental spaces—a testament to our strong market position. 👉🏼 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗚𝗿𝗼𝘄𝘁𝗵: New expansions include exciting collaborations with brands like Inditex and H&M, who are introducing entirely new concepts to our center. 👉🏼 𝗙𝘂𝘁𝘂𝗿𝗲 𝗩𝗶𝘀𝗶𝗼𝗻: Guido emphasized the importance of adapting to global trends, including revisiting Estonia’s migration policy, to ensure long-term economic and social growth. 👉🏼 𝗨𝗽𝗰𝗼𝗺𝗶𝗻𝗴 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: Integration with Rail Baltica and the expansion of our retail and service offerings are just a few of the exciting developments on the horizon. Our commitment to creating a dynamic, thriving space for our community remains stronger than ever. We’re excited about what the future holds and look forward to continuing this journey together. 📖 What do you think about our strategy and what we have done so far? Is there something we are missing? Let us know down in the comments 🤝 PS! 🤫 The link to the full article is available in the comments. #ülemistekeskus #expansion #retail #community

Exciting times are here as we continue to evolve with a mix of fresh fashion, unique eateries, and renovated favorites! 📣 Over the past few months, we’ve welcomed new international brands and innovative dining options that reflect our commitment to quality and sustainability. Among the highlights is Watch Wear, a lifestyle boutique championing eco-friendly materials and fair trade principles—a perfect match for our values. We’re also proud to introduce ROY ROBSON FASHION GmbH & Co. KG, offering timeless and modern fashion that complements our diverse brand lineup. In addition, Glow Station brings the best of Korean and Japanese cosmetics to Tallinn, while The Dog House spices up our dining scene with gourmet hot dogs. Candy POP satisfies every sweet tooth, and after a fresh renovation, Triumph and Swarovski are back better than ever. ✨ It has always been and will be about more than just adding new stores—it’s about creating a dynamic space that meets the needs of our community. We're thrilled to support existing tenants like Trampolino, now featuring laser tag, bringing even more entertainment to the center. 🤩 Have you visited these new stores yet? We’d love to hear your thoughts—share your experiences in the comments! 👇🏼🤔 #ROYROBSON #candypop #triumph #collaboration #ülemistekeskus

We’re thrilled to share some exciting news! 🔔 A recent customer service survey conducted by Dive Eesti has revealed that our center’s service standards have reached a new high—surpassing the 90% mark for the very first time. 🏆 This achievement reflects the dedication and passion of our staff across 212 shops, where 636 mystery shopping visits were conducted. The results? Nearly three-quarters of these mystery shoppers would highly recommend the shops they visited, with 80% remembering something truly special about their experience. 𝗞𝗲𝘆 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱: 🗣️ Communication Excellence -  Our staff’s top ratings were for communication, product knowledge, and problem-solving. 🤩 Memorable Experiences -  80% of shoppers had their expectations exceeded. ✅Commitment to Quality - 155 shops scored above 90%, setting a new benchmark for service. We’re incredibly proud of our team for their hard work, especially in these challenging times. As Guido Pärnits, the Director of Ülemiste Center, put it: “𝘎𝘰𝘰𝘥 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘤𝘰𝘳𝘯𝘦𝘳𝘴𝘵𝘰𝘯𝘦 𝘰𝘧 𝘢𝘯𝘺 𝘴𝘩𝘰𝘱𝘱𝘪𝘯𝘨 𝘤𝘦𝘯𝘵𝘳𝘦.” 💜 #retail #ülemistekeskus #customerservice #community