Fairown

Fairown

Software Development

Tallinn, Harju maakond 2,397 followers

Removing the hassle of product resale. AI Powered!

About us

What happens to your old product when you don’t need it anymore? Buying a new product is not a problem. Selling your old one is. Fairown Buyback takes the hassle out of resale. We buy the product, fix it up nicely, and find a good use for it. Fairown Buyback is a combined system of credit and buyback. We give customers more choice and take away the hassle of getting rid of the products they no longer need. For merchants, we unlock the benefits of recommerce. * Increased business predictability with returning customers and repetitive purchases. * Decreased environmental impact by extending the useful life of products. * Additional new business by selling refurbished products. Fairown operates in nine markets across Europe. Our buyback service is used by ~100,000 consumers and awarded by leading financial experts at Asset Finance Connect. Fairown works with leading brands that are shifting from a linear to a circular economy. For example, STIHL, Komplett, Apple Premium Resellers, and more. For investors: https://gateway.ventures/en/startups/fairown/

Industry
Software Development
Company size
11-50 employees
Headquarters
Tallinn, Harju maakond
Type
Privately Held
Founded
2018
Specialties
circulareconomy, subscription, sustainability, finanace, SaaS, products as a service, PaaS, fintech, e-commerce, commerce, merchant, brand, OEM, hardware subscription, product subcription, reduce e-waste, retailer, bank, and green fintech

Locations

Employees at Fairown

Updates

  • Something to think about :)

    View profile for Hendrik Roosna, graphic

    Founder of Fairown. Y Combinator [S16] Alumni. Circular Economy and AI Powered Product Buyback Solutions for Brands and Retailers.

    #Leadership today looks different than before. This meme captures it perfectly. #AI empowers individuals to do more with less, breaking traditional leadership structures. It’s no longer just about leading teams; it’s about leveraging #AI to lead smarter, faster, and more efficiently. What do you think? Will #AI redefine #leadership as we know it? 🤔 #Leadership #AI #FutureOfWork #Innovation #Productivity #ArtificialIntelligence

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  • Whether you’re all about sustainability, looking for the best deal, or just holding onto memories, we want to hear from you!

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  • Fairown reposted this

    View profile for Hendrik Roosna, graphic

    Founder of Fairown. Y Combinator [S16] Alumni. Circular Economy and AI Powered Product Buyback Solutions for Brands and Retailers.

    Want to know the future of ownership? Let me describe it: Traditional buying is broken. It’s expensive and wasteful. And it's a fact. To stay up-to-date with all the fashion, devices, and more, we need a smarter way of purchasing things. Now, here comes the magic —> it’s called: Forward Trade-In. It’s redefining consumerism and ownership. Imagine a world where purchasing and buyback work as one —> where products are tools we use and return, and they can be reused / refurbished as they should be. No more hoarding old gadgets in drawers. No more unnecessary waste caused by the linear economy (disaster encoded). In 10 years, owning things indefinitely will seem as outdated as dial-up internet. Every product holds valuable materials —> things we should borrow, not waste. We must return purchases to the point of purchase so they can be used to create new products. The challenge? Leading brands like Apple Samsung Electronics BSH Home Appliances Group LG Electronics and more are stepping up their buyback programs. Making it seamless is the key to real change. This shift is already happening. Are you ready to be part of it? Fairown P.S. Renting won’t fix this—it just shifts financial risk to providers. And let’s be honest, we don’t care for rented things the way we do for things we own! #Forward #TradeIn #ForwardTradeIn #CircularEconomy #SustainableTech #Recommerce #FutureofOwnership

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  • Fairown reposted this

    View profile for Hendrik Roosna, graphic

    Founder of Fairown. Y Combinator [S16] Alumni. Circular Economy and AI Powered Product Buyback Solutions for Brands and Retailers.

    AI now powers Fairown! 🛫 Why? Because we must cut out inefficiencies.  No more manually assessing products and making errors at retail counters. Our goal?  Bring more value to Fairown consumers. How? By leveraging AI to compare used product photos with new ones, we can accurately: 🔹 Assess the product’s condition. 🔹 Price repairs for cosmetic damages (e.g., scratches, broken screens). We combine this with functional checks: just like those done during production testing: to ensure everything works perfectly. This innovation skips the need for mechanics and factories, delivering greater value directly to consumers. Let’s build a smarter, more sustainable future together! 💡 #AI #Innovation #Sustainability #Fairown

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  • Fairown reposted this

    View profile for Hendrik Roosna, graphic

    Founder of Fairown. Y Combinator [S16] Alumni. Circular Economy and AI Powered Product Buyback Solutions for Brands and Retailers.

    We need to build sustainable device lifecycles. People often ask: “How is it great if we replace devices more often?” Our goal is to make devices last longer. Every second device needs proper maintenance 2–3 years after use to extend its life. Why does this matter? Each year, over 5 billion smartphones are thrown into landfills! 😱 Refurbishing an iPhone produces just 2.27 kg of CO2. Making a new one? A staggering 63.89 kg. That’s more than 25x the impact! That's why we help brands collect old devices, refurbish them, and resell them. If brands set circularity as priority, all together we can reduce waste, lower carbon footprints, and promote sustainability. 🌱 #fairown #circulareconomy

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  • Clarity drives impact. 🌿 At Fairown, we’re committed to scaling circular economy solutions and enabling sustainable consumption. Think clearly, communicate clearly, act clearly—these principles guide us into 2025. What principles will shape your journey? #CircularEconomy #Sustainability #Fairown #2025

    View profile for Hendrik Roosna, graphic

    Founder of Fairown. Y Combinator [S16] Alumni. Circular Economy and AI Powered Product Buyback Solutions for Brands and Retailers.

    Reflecting on #2024 in the serene forests of my home island #Hiiumaa, I’ve found three guiding principles to carry forward into #2025: Think Clearly:  Critically assess each situation, be more rational, less emotional. Communicate Clearly:  Ensure your message leaves no room for misunderstanding. Act Clearly:  Take action, even when it feels uncomfortable. Achieve more with less by maintaining focus. Embracing these principles has been transformative for me. I hope these resonate with you as we step into the new year. What guiding principles will you carry into 2025? #Reflection #PersonalGrowth #Clarity #Fairown #NewYear #2025

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  • Driving change makes every year a truly remarkable one. As 2024 ends, it’s inspiring to reflect on how far we’ve come. At Fairown our mission is driving circular economy and making sustainable consumerism effortless. Here’re our key milestones: ∞︎ Expanded to Poland and Germany. 🚀 We are now active in 9 countries. Established the launch ground for any EU market. ∞︎ 120 000+ customers and €180M in sustainable transactions through Fairown. For the first time ever, 50% of smartphones at Komplett Group — the largest e-commerce retailer in Scandinavia—were sold with Fairown Buyback.♻️ ∞︎ Deep strategic collaboration with brands and banks. Apple, LG Electronics, BlueMovement.com STIHL, Komplett Group, Resurs, BNP Paribas, Visa who recognize the circular economy as crucial to their strategy. ∞︎ Fairown turned 6 this year. Setting our energy on profitability in 2025, promoting #circulareconomy and driving more #sustainable purchases. Thank you to everyone who made and continue making this journey possible.💚 Onward to 2025! 🌍 #fairown

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  • Fairown reposted this

    How to increase my sales revenue and improve margins? 📈 How often is that question on your mind? The way to get there is by unlocking new business through #recommerce. 🧮 Here's the formula: 1️⃣ get back used products; 2️⃣ refurbish them; 3️⃣ resell on the secondary market. How does it work? 🤔 Customers can choose to return their products at the end of the usage cycle, and upgrade to a new product, ensuring recurring sales for you. 🔄 You decide what the usage cycle should be and how often new purchases are made. For you as a merchant, it means getting back returned products and with slight refurbishment they can be as good as new, and resold again. ♻️ It's like a flywheel of recommerce, driven by #productbuyback. 🚀 What are the benefits?  🔄 Up to 60% repeat business. 📈 Higher margins. Refurbishing costs are much lower than sourcing or manufacturing products from zero. 🌿 Up to 96% lower ecological footprint for refurbished products compared to newly manufactured products from virgin materials. 🔍 Calculate your gains: https://lnkd.in/ew5e68Sk #sustainability #ecommerce #circulareconomy #payments #sustainable #sustainablepayments #sustainablefinance #productasaservice #recycling #ewaste #productreuse #financialtechnology

  • View organization page for Fairown, graphic

    2,397 followers

    What do you think: is it better for the environment if we use our devices for a shorter or longer time? 🤔 👇 Here are 2 fundamental benefits of shorter usage cycles. 1️⃣ Refurbishment extends product lifetime value by keeping the same products in circulation for longer. ⚒️🔄 Thanks to refurbishment and planned renewal periods, product quality is maintained. The key is getting products back from consumers in a good enough condition to maximise their value on the secondary market. 2️⃣ Repeating product usage cycles leads to #sustainability. ♻️  Using devices beyond the recommended usage cycle doesn’t allow preplanning of refurbishment and resale by merchants as they have no idea whether or when the product will be returned. You see, a 10-year-old laptop is still usable, but has a very different user experience compared to a device that's been used for just a couple of years. 💭 By rethinking our approach to offering and consuming products, we can increase #productreuse, one product at a time. 🍀 📨 Share this with a friend who needs to hear it! 🔎 And find out more why shorter usage cycles are good: https://lnkd.in/dkafE4HF #ecommerce #circulareconomy #payments #recommerce #recycling #paymentplatform #financialtechnology #productbuyback

    Why Are Shorter Consumer Electronics Usage Cycles Good for the Environment?

    Why Are Shorter Consumer Electronics Usage Cycles Good for the Environment?

    fairown.com

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Funding

Fairown 2 total rounds

Last Round

Seed

US$ 6.3M

See more info on crunchbase