A continuación, te explicamos cómo puedes causar una impresión duradera en el competitivo campo del marketing de influencers.

An influencer said to me that their goal is to be all things to all brands. That's less appealing than someone who knows their niche and builds on it. It also goes back to authenticity. Double down on hitting a smaller audience, but building reputation as a source of quality and most importantly, relevant content.

Sempre aconselho a se guiar pelo que tu faz muito bem. Aquilo que você faz é as pessoas e se destaca dos outros. Quando a pessoa tem dificuldade em saber qual seu ponto forte, direciono ela prestar atenção no que ela faz e as pessoas sempre demonstram satisfação ou o que gera admiração, elogios. A partir deste ponto fica mais fácil escolher qual o melhor nicho para se guiar.

Always give your best and be your truest self. Know that all lessons are best learned by living them. YOLO is a cliche for a reason. Make it a life worth documenting in the "ourstory" books.

I believe it is important to understand the trend and what really drives viewers but for them to follow your content and to be actually influenced by your perspective creators need to identify content thoughts basis that trend that can be delivered differently. "Why should people watch my content?" is the question to be asked while planning content.

Definir um nicho de atuação é fundamental na produção de conteúdo. Se você fala sobre tudo, você acaba não se tornando o que chamamos de "top of mind" naquela área, ou seja, não vão lembrar de você sempre que pensarem em um determinado tema. Quando você se torna autoridade naquele nicho, fica muito mais fácil de considerarem o seu nome e as oportunidades irão aparecer com frequência. Além isso, o nicho tem a possibilidade de maior engajamento com os seguidores.

From a brand perspective, when selecting influencers, I would say prioritize those who are already true brand advocates. Look for partners who share your values, use your products/services organically, and resonate with your target audience. This fosters authenticity, builds trust with their followers, and leads to effective campaigns. When an influencer genuinely believes in a product/brand/service, their passion shines through, making their recommendations more impactful.

A autenticidade é essencial para o marketing de influência eficaz. Em um mercado atento, é vital que o conteúdo esteja alinhado com os valores pessoais do influenciador. Compartilhar experiências reais cria uma conexão mais profunda e estabelece confiança com o público, incentivando maior engajamento. Essa transparência não só fortalece a relação com os seguidores, mas também diferencia os influenciadores no mercado competitivo. Influenciadores autênticos geram mais engajamento, pois os seguidores valorizam a honestidade. Em resumo, a autenticidade é crucial para construir uma marca duradoura e impactante.

Partner with influencers who genuinely align with your brand values. Audiences can easily spot inauthentic collaborations, which can harm both the brand and the influencer's credibility.

A autenticidade é fundamental para se destacar em qualquer campanha de marketing de influência hoje. Copiar conteúdos, replicar o sucesso alheio, já não funciona mais como antes, inclusive o próprio Instagram irá punir a cópia de conteúdos, priorizando os conteúdos originais. Compartilhe suas experiências de forma genuína, verdadeira e com sentimentos reais, que com certeza criará uma conexão mais profunda com os seus seguidores.

Interagir com o público é de suma importância para conseguir construir uma comunidade verdadeira e engajada. Responda comentários, crie conversas, peça feedbacks, invista e crie relacionamentos. Isso é importante pois um público engajado vale muito mais do que número de seguidores. Por isso micro e nano influenciadores têm, em geral, mais engajamento que influenciadores gigantescos.

Imagine an influencer who actively engages: asks questions, responds to comments, runs polls. Their audience feels valued, part of the conversation. Now picture the opposite: a big influencer who just posts and vanishes. Followers feel unseen. Engagement is key. Respond, ask questions, be present in your niche. Show you care, and they'll care back. Build a community, not just a follower list. Your brand will thank you!

Manter um engajamento contínuo é essencial no marketing de influência. Interaja com seu público respondendo a comentários, solicitando feedback e participando de discussões dentro do seu nicho. Isso mostra que você valoriza a participação da sua comunidade e está comprometido em construir relacionamentos duradouros, em vez de focar apenas na quantidade de seguidores. Ao ser acessível e atento às interações, você cria um sentimento de comunidade ao redor da sua marca, o que promove lealdade e um público mais envolvido.

"Out of sight, out of mind" holds true, especially on social media. These platforms are called "social networks" for a reason. Be social.. interact, network, and socialize with the community you want to build in. If you are a DIY influencer and or Brand interact where you find like-minded people and interact there regularly.

I do believe influencers should be selective when working with brands/companies and prioritize those they have a natural affinity with. This leads to authentic and successful collaborations. I think investing in long term partneships vs punctual ones leads to stronger relationships and more impactful campaigns.

As an influencer, your success is largely based off how well you can sell yourself. It´s a tough business! If you are an aspiring influencer working with other influencers is key. It will help you with the following: 1. Build Credibility: Whether you like it or not, people pay attention to who you know. Having a network is VALUABLE and makes you NOTICEABLE! 2. Exchange Ideas: Being in a creative field is hard. You will likely encounter creativity fatigue. 3. Grow a Community: Gain support, friendships, and advice. Being an influencer can be a lonely profession, make sure to build strong relationships. 4. Confidence: The right people in your life will empower you! Networking builds self-confidence and promotes self-esteem!

An important factor to consider as a brand before collaborating with an influencer is making sure the influencer is sharing the same authenticity, values and mindset than the brand. If the brand’s strategy is more about quality of the audience rather than quantity and focusing more on driving long lasting results rather than just creating a temporary “buzz”, then also a selective influencer is key, whose voice is trustworthy, it reflects how the influencer wants to be perceived as a brand. This is one factor which could ensure a successful collaboration of 2 brands in sync of their objective and positioning.

Staying up to date is paramount in the field of social media and influencer marketing. There are daily app updates, new creators to consider, new channels launching. Finding reliable sources to keep up with new news is key!

When you're creating your personal brand, focus on the personal, aka YOU and less on the branding aspect. Don't try to be someone you're not. Highlight what makes you YOU and be proud of it.

Branding will always be paramount when it comes to marketing! Influencers that know their brand and stick to it will ALWAYS stand out, gain more loyal supporters, and land better brand partnerships. Next time you’re scrolling take time to think about who your favorite creators are and why. You’ll start to pick apart their profiles and realize it’s their personal brand and what they stand for that keeps you coming back.

Understand your audience know what kind of community you're trying to build. How do you want people to feel when they interact with you brand? Become good at recreating that interaction consistently.

be honest with your client. Sometimes you have to say no. Other times you should suggest a less expensive road that lets you earn less, but creating an authentic relationship based on trust is the best thing that could distinguish you from your competitor.

Building long-term partnerships with influencers can be more beneficial than one-off campaigns. Consistent collaborations can help in establishing a more genuine connection with the audience.