Has finalizado un concepto publicitario. ¿Cómo manejas la solicitud repentina de cambios de un cliente?

Do cross check the impact of the existing artwork vs artwork copy 2. Analyze the result. If it is relevant then do the changes. If not, then try to show the pros and cons of with/ without change artwork and let your client decide. No client wants their loss😅 Make them understand, not every change leads to the good result. *Do your homework and fact check before present anything to client.

Recognise: Find out why the change occurred. Is it a fresh perception or an instinct? Evaluate the effect: Look at the size of the change. Is it possible to finish it quickly? Talk: With the customer, go over choices, deadlines, and financial ramifications. Be adaptable: Modify the idea while retaining the main idea. Control your expectations: Communicate any anticipated modifications to the prices and schedules.

I believe as the trusted advisor you must approach these situations with care and understanding. I think this would be a good approach: Listen : Learn what it is that they are wanting to change and what the motivation for this is coming from. Empathize: Make sure your client is feeling heard and that the request in valid. Review: Go back to the assignment objective or brief and acknowledge that all the objectives are being full-filled and how or if the request will impact the desired result. Confirm or Change: Lastly make sure you confirm that everyone is aligned and that the project is ready to move forward. Or if the change is needed complete request and bring back for final approval.

By incorporating the changes if the campaign is likely to get delayed then we need to analyse the negative impact it will have on the brand... If it is scary then we can request the client to procrastinate the process of making the changes in the ad concept and let the campaign hit the market at the right time...

Firstly, you need to consider whether the client may, or may not, have a good point. As Marketers, we think we have the experience to offer the best solution each and every time, but two heads are better than one, and they know their brand better than you do (and we have to always act this way, making recommendations as we go). There's no harm in assessing the traction it could get, the visibility of the change, what the alterations would do to the overall advertising message, and put these to the client. Also, consider some mid-ways to see which solution offers the best performance/image ratio for the client, some compromises, and then explain your findings.

It is not a wise idea either to completely negate the idea of the client to make the changes in the ad concept at the time of campaign.... Instead have a quick brainstorming session with your team and the client and arrive at a feasible solution that will not impact the campaign.... It is also advisable to have a set of different ad concept plans ready even before the client ask for any changes at the last time... That way we can save time and offer the client relevant solutions quickly

Be stern when offering your best solution, but be open to the change in the first instance. Explore the detriments, and compliments, that the change may have on the overall goal. Discuss them with the client, and reaffirm the intentions behind the advertising (clicks, brand awareness, customers, trust) and talk about WHY you offered what you offered, and what the changes would do. (They may actually compliment your offering from time to time.)

It's important to review and offer solutions but avoid knee jerk reactions that aren't based upon any insight. If there's good reason for the change then treat this as an addition to the brief, often a small change can make a big difference so no need for panic.

If a concept is finalised, it surely must have been done with proper, thought and research, thereafter, keeping conviction intact is important. Wavering from it because the client gets whimsical, would in the long run show the lack of clarity from the professional’s POV.

It's important to set expectations and be realistic about what's achievable. Sudden and late changes are extremely disruptive for a studio, work may need to be rescheduled and compromises made, be sure you can deliver before any commitment is made to the client.

Setting a roadmap for customers and clients is key. Look at their ambitions, consider what they need to make this advertising viable, and what they need to consider it successful, and break it down into quarterly results, monthly results, daily etc depending on the run time. If you give your client promises to deliver early, you will be held to it, by setting expectations and road maps, the client knows exactly what to expect, and will understand some of the potential set backs. This will make the communication throughout, easier.

Once changes are agreed upon, implement them with care. Pay attention to detail and integrate changes seamlessly into the existing framework. Whether adjusting copy, design or focus, execute each modification precisely to satisfy the client and maintain high standards.

A good agency-client partnership is not about reacting to what the client is asking. It's about understanding it and sometimes challenging it. A last minute change may save a ton of money - or it may just be cold feet / decision by committee that hurts the goal of the creative. A strong agency partner will look to understand the request and make a game plan WITH their client - as well as communicating budget and timeline implications.

It depends on the nature of the creative change. As the producer I have to bounce that back to the creative dept, and see how long they think it will take to re-present. Meanwhile check with Account to see if the door in question is scheduled to break on air according to the original schedule. Is it a major program event? If they can’t push the air date we need to also get the “rush costs” needed to make the unmovable air date and bake that into the overage the change will generate. That’s when you find out how much the client is in love with the creative concept change. If they pull the trigger, get on your high horse and go.

If the campaign is all set to run when the client comes up with a request for changes in the advertising concept, we can listen to the client and politely tell them that the changes can be incorporated in the subsequent campaign of the brand and break the first campaign as per the agreed schedule... In a brand management timing of the campaign initiation is also critical and even a slight delay might create some serious impact for the brand... We can then make the necessary changes in the advertising concept as per the client's instructions subsequently and ensure the brand's enhancement....

1. After a campaign has been finalized and a client requests changes you will first need to assess the impact on the overall strategy. Consider how the request will affect the campaign objective, audience, and messaging. 2. Once you know the overall impact the PM or agency will need to set expectations on the feasibility of the change request. 3. Once changes are made the PM or agency will need to confirm that the new change has been implemented, QA’d and ready to launch.