Bloom Consulting

If you missed it, be sure to check out the latest episode of #BloomConsultingConversations! In Episode #7, we explore Step 9 of #NationBranding: the “Nation Brand Management Model.” Join Joao Vasco Neves from Bloom Consulting and Adriana Acosta from esencial COSTA RICA as they discuss the critical role of governance in Nation Branding. Listen now on: ▶ Spotify: https://bit.ly/4hiuqJO ▶ YouTube: https://lnkd.in/dhawRpZZ ▶ Apple Podcasts: https://apple.co/3sqcAA3 #CountryBranding #PlaceBranding

Bloom Consulting research paper now available for FREE to everyone: https://bit.ly/3YhVPCH In the words of our CEO, Jose Filipe Torres: “It works! After more than 20 years in this field, we at Bloom Consulting have finally found scientific evidence demonstrating that Nation and Place Brands impact economies. This will be a game changer for the #NationBranding and #PlaceBranding sector, and we hope this study will foster innovation and be used as scientific evidence for practitioners around the world to demonstrate to policymakers the importance of their #NationBrand and #CityBrand." This research was made possible thanks to the collaboration of over 100 Countries and Cities, along with City Nation Place for recruiting the experts in our sample, and our esteemed scientific committee, which includes Universitat Pompeu Fabra, Universitat Autònoma de Barcelona, and Universidad de Salamanca. 👉 Don’t miss out on this valuable resource! Download the paper now and join us in advancing the future of Nation and Place Branding: https://bit.ly/3NySgTN   In the images, you can see what our partners think of this research!   #BloomConsultingResearch

Download your copy of latest #BloomConsultingResearch and share it with others! The Bloom Consulting study demonstrated (Chapters 3.2 and 4.1) that on a global average, if a Country or City improves its perception by 0.1 on a scale from 0 (extremely negative) to 5 (extremely positive), it would hypothetically represent an increase in tourism receipts by 12%, a rise of USD 1.24 billion. Similarly, a 0.1 increase in a city's perception would hypothetically boost tourism receipts by 17%, equivalent to USD 0.97 billion.   The same logic applies to foreign direct investment (FDI), with similar ratios found. Talent attraction, however, is the most impacted “Dimension”, where a 0.1 increase in perception would hypothetically yield an 18% increase in migration for Countries, an additional 0.36 million expatriates. Similarly, a 0.1 improvement in perception would hypothetically lead to a 24% increase in migration for Cities, resulting in an additional 0.10 million expatriates. Read more: https://bit.ly/3YhVPCH #CountryBranding #CityBranding

Don’t miss the latest episode of #BloomConsultingConversations!   In this month’s episode (#7), we discuss Step 9 of #NationBranding “Nation Brand management model”. Listen to this fascinating conversation between Joao Vasco Neves, Partner, Nation and Place Branding Director at Bloom Consulting, and Adriana Acosta, Marketing and Country Brand Director for esencial COSTA RICA. With your needs identified and programs ready to roll out, it's time to focus on governance. Ask yourself: what is the ideal model to ensure that your established touchpoints and measurement tools are effectively implemented? A robust governance structure is essential for maintaining your reputation as a leading Nation Branding institution. By creating a clear framework, you can ensure accountability, streamline processes, and ultimately drive the success of your branding initiatives. Join the conversation using #BloomConsultingConversations! Subscribe and share to inspire others to perfect their Nation Brand!   Listen on: ▶ Spotify: https://bit.ly/4hiuqJO ▶ Youtube: https://lnkd.in/dhawRpZZ ▶ Apple podcasts: https://apple.co/3sqcAA3   #CountryBranding #NationBranding #CityBranding N.B. On November 7th Jose Filipe Torres together with Adriana Acosta will give a presentation during a breakout session on “The First AI-driven Nation Brand Strategy” at City Nation Place Global Conference in London.

Bloom Consulting is proud to share the first-ever study on the impact of #NationBrands and #CityBrands on local and global economies! Summary of the findings: · Perception (The Nation or Place Brand) accounts for 24% and 23% of tourism receipts for a Country and a City, respectively. · Similarly, perception impacts 24% of foreign direct investment inflows in a Country and 37% in a City. · Regarding Talent, perception explains approximately 26% and 22% of the net migration population for a Country and a City, respectively. The report is free for everyone to download here: https://bit.ly/3YhVPCH Report: https://bit.ly/3NySgTN Addendum: https://bit.ly/40lHyYD This research was conducted in collaboration with City Nation Place and guided by an Advisory Board for Scientific Supervision, which includes experts from Universitat Pompeu Fabra, Universitat Autònoma de Barcelona, and Universidad de Salamanca. Over 100 Countries and Cities participated in this groundbreaking study. Here are some of them: Australian Trade and Investment Commission (Austrade) Azerbaijan Tourism Board (ATB) Cape Town Tourism Destination Vancouver Discover Puerto Rico Regione Emilia-Romagna Emprotur - Empresa Potiguar de Promoção Turística esencial COSTA RICA Grand Junction Economic Partnership (GJEP) Greater Omaha Chamber Greater Topeka Partnership Limerick City and County Council Vyriausybės kanceliarija / Office of the Government of the Republic of Lithuania Marketing Sheffield New Zealand Story Group PROCOLOMBIA Tel Aviv Global Tourism organization of Kotor Uruguay XXI Visit BARBADOS Visit Gdansk Visit Oxnard Wesgro

Discover the best practices for collaborating with local and global influencers! Jose Filipe Torres, CEO of Bloom Consulting, shares his expert insights over at City Nation Place: https://bit.ly/3Yr8DYY #NationBranding #PlaceBranding

Bloom Consulting is excited to celebrate this significant anniversary with each and every one of you! For more than two decades, Bloom Consulting team's enthusiasm has been the driving force behind our success. It’s this passion that empowers us to elevate the potential of every Country, Region, and City we engage with. At Bloom Consulting, enthusiasm is more than just a word; it’s a mindset and an inner spark that energizes our team and projects. By infusing our work with this dynamic spirit, we create meaningful experiences, build strong connections, and make a lasting impact on our clients’ successes. Here’s to many more years filled with passion, innovation, and transformative achievements! Happy 21st Anniversary, Bloom Consulting team! 

Have you ever considered the connection between #SoftPower and #NationBranding? Check out our article on the #BloomConsultingJournal to learn more about Soft Power and its implications for nations: https://bit.ly/3WkL81f #CountryBranding

We’re actively working on bringing you more engaging content. We invite everyone to help us spread the word about this podcast, so our community can continue to grow and thrive. Your support means the world to us!      Hosted by Clare Dewhirst, Director of City Nation Place, Bloom Consulting Conversations delve into crucial topics like #NationBranding, #PlaceBranding, #Placemaking, #PlaceAnalytics, and #TourismDevelopment. Each episode focuses on key elements from our “14 Steps to Nation Branding” guide, making it an essential resource for enhancing your Nation or Place Branding strategy.      Listen on:   ▶ Spotify: https://spoti.fi/47bTU68   ▶ Apple podcasts: https://apple.co/3sqcAA3   ▶ Youtube: https://bit.ly/3QVnQOb      Like, share and subscribe!  #BloomConsultingJournal

A harmonized destination, which Bloom Consulting likes to call a #LovedDestination, ensures that a shared tourism strategy aligns with the #CentralIdea and vision of the #PlaceBrand, developed by and for its residents. This approach is built on four key pillars: willingness, emotion, experience, and top-of-mind recognition. These are crucial to fostering a holistic interaction between residents and visitors before, during, and after their stay. Read more in the #BloomConsultingJournal: https://bit.ly/47ZRXen #TourismDevelopment #PlaceBranding