CASA BIEN

Being neutral is no longer enough. According to Luis Franqueira and Jorge Mahía, it's time to build regenerative business models. Starting a bank that collects plastic every time you pay and pays you every time you go for a run seems like a good way to walk the walk (quite literally). A few months ago, we caught up with B100's Marketing Director and Executive Director in the fishing port of A Coruña to talk about purpose, transparency and the need for business leaders to make decisions focused on the long term. You can read the full interview on our website. Thank you, Luis and Jorge. https://lnkd.in/dRw3M5sw #healthybank #b100 #branding #design #sustainability #BCorp

Controlling the narrative around a corporate merger is not easy. Building an identity that captures the essence of the new brand is even harder. When Cota2 and Mixtura, two architecture and engineering studios, decided to unite under one roof, it was clear that the whole had to be bigger than the sum of its parts. And so, @clauda.eu was born: a place where architecture and engineering coexist seamlessly, a space where vision meets execution. Born from an exhaustive strategic process and in constant dialogue with its surroundings, the new name and identity place the bracket at their core, a defining element that serves as a tool for highlighting, pausing, and connecting—all at once. Sometimes, the most important things happen between brackets. A huge thank you to Xavier(s), Oriol, Adrià, and Carlota for allowing us to help lay the foundation for your new home. https://lnkd.in/d6FdtJuW #branding #brandidentity #design #sustainability #BCorp #sustainability

Identifying our own biases is essential. The data from our first report on the current health of the Spanish design sector shows that our industry is rooted in privilege, sameness and gatekeeping. BIPOC and working class people don't have a place, neither in our studio nor in those of our colleagues. There's a lot of work to do, but we truly believe we can change this industry from within. Read the full report on our website and take part in our 2024 survey (coming soon). https://lnkd.in/dp3M5-Br #ethics, #branding, #designwork, #designdata, #graphicdesign, #insights, #BCorp

Tired, anxious, frustrated and stressed. If you work in the creative industries, you probably struggle with some of these emotions on a daily basis. And that's not okay. The good news is that it's getting harder and harder to look the other way, and we've decided to take the first step: to actively listen and shine a light on the issues that make us most uncomfortable. Now it's time for debate, self-criticism and specific measures. We need to make things happen. Head over to our website to read the full report and let us know what you think. We’ll be publishing our next survey very soon and we need you to participate to help us better understand the reality of our industry. https://lnkd.in/dp3M5-Br #ethics, #branding, #designwork, #designdata, #graphicdesign, #insights, #BCorp

If we want to improve people's lives, we need to start with those closer to us. Last November, we sent out a survey to all of you working in the design sector in Spain. Our aim was to shed light on the current state of our industry. Our goal: to listen and raise awareness in order to bring about change from within. We asked you about issues such as pay, the workplace, overtime and mental health. Almost a thousand people answered our call, and that's really good (although not enough). Do you see yourself in these numbers? Visit our website to read the full report. https://lnkd.in/eZkSkmJT #ethics, #branding, #designwork, #designdata, #graphicdesign, #insights, #BCorp

Sometimes you need to look back to move forward. LEYMA has been a staple in every Galician fridge and pantry for decades, but times are changing and the dairy industry is undergoing a major shake-up. In a rapidly shrinking market that is becoming more competitive by the minute, the ability to adapt is key to staying relevant. For Leyma, the answer had been sitting in a drawer for 62 years. Quite literally. In order to reconnect the brand to its roots, we brought back elements from its 1962 visual identity and adapted it to a new reality. New strategy, new identity and new product design, but same values: tradition, family and care. Thanks to Covadonga, Carmen and the rest of the team for allowing us to help strengthen Leyma's role as a synonym for 'home'. Creative Direction and Strategy: Alberto Aranda Art Direction & Graphic design: Sarah Molano, Alberto Aranda Verbal identity: Antton Alonso Illustration: Mar Oliver #bcorp #branding #brand #socialimpact #innovation #digitalmarketing

Sometimes you have to shake things up, even if they're full of bubbles. That's what LOV Ferments is doing in the soft drinks industry: Shaking it up by offering a healthy and innovative alternative in the form of fermented drinks.

Their revolution had already started, but 'fermented' didn't really sound mainstream, and that's where we came in. We joined the revolt, defined their strategy and completely redesigned their brand identity, including the naming and packaging of their products. The disruptive nature of the brand was the seed for a project that pushes the boundaries of an industry as dull as the drinks industry (boy, it feels good to meet people willing to question it all, especially themselves). For this project we teamed up with our usual agitators: Alberto G. worked on strategy, Gina designed it all up, Antton laid down the words and Andrea and Alberto A. took care of the Creative direction. A huge thank you to Nick, Silvia, Robert and the team at LŌV Ferments for questioning what mass-produced goods can really be and changing this industry for the better. #branding #sustainability #BCorp #packaging #sustainablepackaging #kombucha #fermentedfood #fermenteddrinks #fermentation #drinks #healthydrinks

Julia Pettersson Salom has no doubt about it: Businesses have a crucial role in building a better world. We sat with her to talk about the balance between doing the right thing and maximising profits, the border between home and street, and the role of education in tomorrow's cities. Well, that and much more. Read the full interview on our website (only available in Spanish for now) https://lnkd.in/e24UMJ-s Thanks for the chat, Julia. #bcorp #branding #sustainability #socialimpact #innovation #entrepreneurship

A bunch of artisans, designers and engineers united under the same idea: improving people's lives through furniture and home design. Sounds pretty good, doesn't it? BEC1972 is a small furniture publisher that creates on-demand pieces (no more stock) made by artisans using the minimum amount of materials to reduce environmental impact. It was our shared purpose that brought us together (well, their beautiful craftsmanship had something to do with it too). We helped them define their brand positioning and created a visual identity that draws inspiration from the past but looks straight into the future. We also built an e-commerce site that allowed them to sell their products from day one and directed the shoot for BEC1972's first collection, signed by the one and only Carles Riart, who designed a series of furniture pieces created for the home of tomorrow and conceived with people's wellbeing in mind. We are truly grateful to the team at BEC1972 for giving us the opportunity to work on such a global project for a brand we are so passionate about. Creative direction: Alberto Aranda, Andrea Arqués Strategy: Alberto Aranda Head of design: Andrea Arqués Art direction: Andrea Arqués, Sarah Molano Graphic design: Sarah Molano
Identidad verbal: Antton Alonso Photography: Carla Step Production Assistants: Víctor Colomer, Berta Lacondéguy MUA: Gisela Castells Talent: Mar Salezans Location: Estudio de Arquitectura Román Sarrió Printing: Apograf   Fonts   Futura Heavy Condensed Bold from Paul Renner Martian Mono from Roman Shamin and Evil Martians   Paper   GF Smith 350gr FSC Certified
FAVINI SHIRO ECO 100% recycled 350 gr https://lnkd.in/dhzvUNXn #branding #sustainability #socialimpact #innovation #bcorp

In 2023, Barcelona alone generated 277kg of waste per person. We must turn this around. Terrassa-based WALUE has a clear goal: making cities more human and sustainable. And they are doing it by turning industrial waste into outdoor furniture and workwear. Raúl and his team know exactly where they're headed, but they needed help communicating it. After some in-depth strategic work, we helped them define their mission: the regeneration of cities. Based on this premise, we created a new identity that sits halfway between the ruggedness of the industrial world and the comfort of a home, which is exactly how their products feel. This new brand identity allows WALUE to keep doing what they do best: turning problems into solutions. Thanks to Raúl, Nonna and Agustí for showing us that ecodesign is here for the long run. On this project, Alberto García was responsible for strategy, Gina Soler and Andrea Arqués for graphic design, Antton Alonso brought the words and Alberto Aranda took care of the overall creative direction. https://shorturl.at/Jmong #branding #sustainability #socialimpact #innovation