One year ago, we revealed our new brand identity. The process was led by an amazing human being, Alberto Aranda Toro from CASA BIEN and pushed by an equally talented and awesome team. Can't say anything bad about them (even trying hard), the only thing that comes to our mind is that we felt at home from day 1. Thank you again for your patience, flexibility and your professionalism. You guys rock!
Sometimes you have to shake things up, even if they're full of bubbles. That's what LOV Ferments is doing in the soft drinks industry: Shaking it up by offering a healthy and innovative alternative in the form of fermented drinks. Their revolution had already started, but 'fermented' didn't really sound mainstream, and that's where we came in. We joined the revolt, defined their strategy and completely redesigned their brand identity, including the naming and packaging of their products. The disruptive nature of the brand was the seed for a project that pushes the boundaries of an industry as dull as the drinks industry (boy, it feels good to meet people willing to question it all, especially themselves). For this project we teamed up with our usual agitators: Alberto G. worked on strategy, Gina designed it all up, Antton laid down the words and Andrea and Alberto A. took care of the Creative direction. A huge thank you to Nicolas Lavalliere, Silvia Arenas Raya, Robert Ruiz Moreno and the team at LŌV Ferments for questioning what mass-produced goods can really be and changing this industry for the better. #branding #sostenibilidad #BCorp #packaging #sustainablepackaging #kombucha #fermentation #fermentedfoods #fermenteddrinks #softdrinks
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