Create

Do you know our Speaker Tables? They are the perfect combination of functionality and design. Last week, we launched new models with new features, including surround sound or subwoofer speakers, and designs that fit all styles. Discover everything about them in our magazine:

Last week, we published an article about a study on consumption habits and home air conditioning in Spanish households during the summer. This has allowed us to understand how they are experiencing the rise in temperatures, the increase in prices, and the importance of sustainable habits and health for them. Discover the main results of the study in our magazine:

We're launching a new kitchenware category this week under the name of Kitchenware Collection, with two very different styles. On the one hand, "Kitchenware Studio", an urban and avant-garde immersion full of vibrant tones and loads of personality, and on the other hand, "Kitchenware Essentials", which maintains the warmth of the rustic and represents a return to the traditional. Find out more about both collections in our magazine:

If you missed the round table on how to improve the profitability of marketplaces, Ecommerce News' Summit Marketplace 2024, which our Digital Director Pedro Salazar took part in, you can watch it in full here.

After the first wave, in collaboration with Gisou by Negin Mirsalehi, we've decided to go on building it after the launch of their new lippies. We've gone for a complete communication strategy this time in which in addition to having worked again with some of the most relevant influencer marketing profiles in more than 5 markets, we've generated content on our social channels, newsletter and magazine, which has brought us such positive results as 10k new followers on social media, more than 20k interactions on our content.

Pedro Salazar, our Digital Director, spoke at Ecommerce News' Summit Marketplace roundtable along Leticia Martín, Yvette Llena, Manuel Betegon and Mario Gil last week to discuss how to improve profitability in marketplaces. As he remarked during the panel, we analyse all the characteristics in depth at Create, from logistics cost and marketplace costs to turnover.

Luis Monserrate Castillo, our General Manager, participated in a panel with Jonathan Yaffe, CEO & Co-Founder of AnyRoad last week at South Summit Madrid 2024. They both talked about how companies are leveraging immersive experiences to forge powerful connections with consumers, and how they create emotionally resonant experiences that leave a lasting impact. You can watch the full panel here: https://bit.ly/3xylqOy

Thanks to Luisa Ricart Elias for the article in Condé Nast Traveller about the recently opened Hotel Zel Costa Brava, a place full of sustainability, where we've had the pleasure of equipping its rooms with some of our most iconic products. Check out the full article here:

Create and Gisou by Negin Mirsalehi have teamed up for a collaboration where some of the most relevant influencers have received our most iconic fridge loaded with their latest products. This campaign has taken social media by storm, getting more than 25 million hits, and making our fridge the most viral and sought-after object of the moment. Find out more about our collaboration in our magazine.

Introducing "Salty Breeze", our new summer campaign. An editorial inspired by the blues of the sea and sky that evokes the endless days, meals in the sun and seaside plans so reminiscent of this time of year. Find out all about it in our magazine.