Create

This week we launch a new category featuring the new TV Art Matte, a TV that combines entertainment and design, ready to transform any space and give them identity. In addition to series, movies and sports, we highlight the Metropolitan Museum of Art (MET) frame package it includes, as well as the option to customize it with your own images. It also features a collection of artworks of different pictorial styles selected by Create, offering a wide range of colors, volumes and shapes. Find out more about this latest release in our magazine:

Last week, we held our first in-person workshop at our store in CC La Vaguada, where attendees had the chance to experience our famous Ion Styler Pro. The purpose of these workshops is to thoroughly understand our products, learn different techniques, and discover new ways to use them in a more engaging and dynamic environment. This is just the beginning of an experience that has only just begun!

Today we are launching a new beauty category, led by the innovative Ion Styler Pro. Our new styling brush has become a phenomenon on social media even before its official launch, with users creating content while trying it out, generating over 3.8 million views on TikTok, and the four available colors selling out. Discover more about this new category in our magazine and unleash your creativity:

Luis Monserrate, our general director interviewed by Diario EL PAÍS, talks about the drive for innovation in home appliances by combining design and technology, highlighting our sales growth in 2023. "The objects that surround us have a clear impact on how we feel, our identity, and how we create our moments," he shares. Thanks to Luis Enrique Velasco for the article. Discover more here:

Last week, we featured 'Home Archive' in our magazine, a visual story that references the harmony of what can be seen and touched in our spaces. An ode to how the objects that make up the place we return to every day, the home, make us feel. Discover more here:

Today we share with you the latest chapter of "Raw & New," an exploration of new shapes, colors, and materials. This third chapter, Ambar Collection, is a glassware set inspired by objects that remain cherished despite the passage of time. Its geometric shapes and details, made from borosilicate glass, create a perfect balance between the classic and the contemporary. Everything you need to know about the collection can be found in our magazine:

Do you know our Speaker Tables? They are the perfect combination of functionality and design. Last week, we launched new models with new features, including surround sound or subwoofer speakers, and designs that fit all styles. Discover everything about them in our magazine:

Last week, we published an article about a study on consumption habits and home air conditioning in Spanish households during the summer. This has allowed us to understand how they are experiencing the rise in temperatures, the increase in prices, and the importance of sustainable habits and health for them. Discover the main results of the study in our magazine:

We're launching a new kitchenware category this week under the name of Kitchenware Collection, with two very different styles. On the one hand, "Kitchenware Studio", an urban and avant-garde immersion full of vibrant tones and loads of personality, and on the other hand, "Kitchenware Essentials", which maintains the warmth of the rustic and represents a return to the traditional. Find out more about both collections in our magazine:

If you missed the round table on how to improve the profitability of marketplaces, Ecommerce News' Summit Marketplace 2024, which our Digital Director Pedro Salazar took part in, you can watch it in full here.