Deoleo

What is Mediterranean Goodness?

A recent study by Promarca España underscores the significant role manufacturer brands like Deoleo play in fueling Spain’s economy. According to the study, manufacturer brands generated a total of 1,377,000 jobs in 2023, representing 65% of employment in the consumer goods sector and 6.3% of total employment in Spain. Industry leaders gathered to discuss the contributions of brands to quality employment and initiatives that enhance working conditions. Toni Seijo, director of the Advertising and Brand Evaluation and Audience Measurement areas at Ipsos Spain, together with Ignacio Larracoechea, president of Promarca, presented a preview of the main conclusions of the study ‘Economic and Social Impact of Manufacturer Brands in the Consumer Goods Sector in Spain. Thank you to Natalia Lopez Fraile, Deoleo’s Global Head of HR, for highlighting our commitment to equal opportunities through mentorship for women, coaching for mothers, and continuous training, which empower our diverse workforce and drive our growth. A special thanks to Ignacio Larracoechea, President of Promarca for facilitating the discussion and to industry leaders, Manuel Alejandre, Senior HR director at Procter & Gamble Spain and Portugal, Vanesa Berrido, Head of Talent Brand & Acquisition at Danone, and Juan Miguel Ramiro Mor, Director of Communications, CSR, and Public Affairs at Grupo Lactalis, for sharing their views. #Deoleo #CaringForWhatCaresForYou

October is Italian Heritage Month, and we are celebrating it with Bertolli d’Italia Extra Virgin olive oil known for its unique Italian flair.   In her blog, Champagne Living Media LLC, American blogger Zipporah Sandler reflects on growing up in an Italian neighborhood in Rhode Island and shares her go-to Italian staples. “Bertolli was the oil my mom and ALL of my friend’s moms swore by. It was in every kitchen growing up (I can still remember the big gold tins of it), and today I love Bertolli d’Italia Extra Virgin Olive Oil. My Italian cooking routine just got easier - premium-quality extra virgin olive oil sourced from Italy provides Americans with a way to get more Italian olive oil (and all its health benefits) into their meals as they elevate their dishes and cook the Mediterranean way with d’Italia products.” she shares.    Thanks for the love Zipporah Sandler! As you say, - Here’s to Italy, to traditions that stand the test of time, and to the simple joys of great food. Buon appetito! #Deoleo #ItalianHeritage

The Financial Times recently published an article outlining the complex context of olive farming, including the rising challenges of climate change, evolving market demands, and the need for innovation. These issues make traditional olive farming cultivation increasingly difficult for smallholders. As a company that works with both big and small farmers, Deoleo introduced The Sustainability Protocol in 2018, responding to the growing need for sustainable agriculture practices, to ensure the industry's long-term viability. The protocol has led to improved crop yield, higher quality olive oil, and consequently better income for farmers. This initiative adds value across the entire value chain, raising the bar for the sector despite ongoing challenges. Read more about the future of olive farming in this in-depth article where our President Ignacio Silva shared his views. #Deoleo #CaringForWhatCaresForYou #FinancialTimes

At Deoleo, supporting our origins and rural communities is a top priority. We maintain long-term agreements with our key suppliers and are in continuous contact with the fields, where we have seen firsthand that the olive groves are in very good condition. We estimate that this year’s harvest will be around 50% higher than last year’s.   We would like to extend our gratitude to the management team at Almazaras de la Subbética. At Deoleo, we support traditional olive farming and are committed to enhancing the value of olive oil.    Our partnership with S.C.A. ALMAZARAS DE LA SUBBETICA, one of our pioneering oil suppliers in sustainability protocols, is a testament to this shared commitment to quality and sustainability. We are honored to grow together with our suppliers, each contributing what we do best based precisely on these values.   Here’s to a future where quality and sustainability lead the way, and where our shared passion for excellence continues to thrive!   #Deoleo #Sustainability #Quality #TraditionalOliveFarming #AlmazarasDeLaSubbetica.

Recently, at the IV Retail and Consumer Forum, hosted by El Economista, our Chairman and CEO, Ignacio Silva, participated in a panel discussion on “Enhancing the Value of the Food Chain,” where he addressed key challenges and opportunities in the industry.   Ignacio emphasized the importance of keeping the consumer at the center of everything we do. He highlighted how our commitment to innovation, sustainability, and efficiency is essential to overcoming industry challenges and meeting evolving consumer expectations.   At Deoleo, our priority remains to guarantee the quality, food safety, and traceability of our oils. This allows us to meet the demands of our consumers through our iconic brands.   Thank you, Javier Romera Sánchez, Editor-in-Chief at El Economista, for facilitating the discussion, and to our industry partners—Luis Quintiliano, President of McDonald's Spain, Fernando Fernandez Soriano, CEO of Grupo Gallo, Maria Soledad Camacho, Vice President of Marketing at Danone Spain, and Pedro Barato, President of Asaja—for sharing your valuable insights.   #Deoleo #CaringForWhatCareForYou

Thank you, thank you, and thank you! A heartfelt thanks to everyone who made this amazing event possible—your participation was key to its success. Check out below to relive some of the best moments! We will be seeing you soon! #Deoleo #GrowingTogether #CaringForWhatCaresForYou S.C.A. ALMAZARAS DE LA SUBBETICA Ayuntamiento de Córdoba

Exciting News: Our beloved Spanish brand Koipe 'ME TIENES FRITO' Campaign Expands! We are thrilled to announce that our successful campaign 'ME TIENES FRITO' is growing even bigger! After the fantastic reception of Koipe Semillas and Koipe Postres, we are now introducing Koipe Aliños – the perfect addition to elevate your favorite dishes with an extra burst of flavor. Let’s spread the love for cooking with Koipe Aliños! Once again, a massive thank you to our incredible team for all the hard work. 'ME TIENES FRITO' has been a huge success thanks to you! Let’s keep cooking up more wins together! #METIENESFRITO #KoipeAliños #FoodLovers #CookingPassion #Koipe

Deoleo has been a forefront of the Soil O-live Project for the past four years, driving sustainable practices in olive groves across Spain with a focus on soil health, biodiversity and responsible farming. With 15 workshops held in 2024 followed by the recent Soil-O-Live and Deoleo Sustainability conference in San Sebastian de los Ballestros, this initiative aimed to expand beyond Spain to Portugal, Italy and Greece. This conference led by Juan Antonio Ansio, President of San Sebastian Olive Cooperation, Marcos Jose Lesmes, Manager of San Sebastian Olive Cooperation, and Mario Méndez Cano from S.C.A. ALMAZARAS DE LA SUBBETICA, highlighted the crucial role of ground cover management in olive grove nutrition and aligning with the standards of the European Community.   #Deoleo #SoilOlive #Sustainability Antonio Manzaneda Juan Carrasco Vílchez Bartolomé Lara Cledera

Present, future, sustainability, and leadership. Córdoba has become the epicenter of the first edition of the congress “Growing Together: The Role of Women in the Future of the Olive Oil Sector.” This pioneering forum brought together the leading female voices in the olive oil industry to address the challenges and opportunities facing the entire value chain.   Yesterday we gathered at the beautiful Palacio de Orive in Cordoba, Spain for the first edition of Growing Together. This forum brought together some of the most influential female voices. From cultivation to innovation, from rural sustainability to internationalization, women are driving the future of olive oil.   "They are the soul of our sector, keeping traditions alive, managing the land, and ensuring the sustainability of our resources," as Victor Roig eloquently put it. We are proud to support and promote the incredible contributions of women in this industry.   A heartfelt thank you to all the incredible speakers and participants who made this event possible. Estefania Montes Wizner BLANCA TORRENT Nuria Yañez Gonzalez FERNANDA MERINO POLO Manuela Aguilera Maria Jose Campos Arrebola Brigida Jimenez Consoli Molero Cozar Maria del Mar Garcia Caparros Rosa Gallardo Cobos Lucía Matas Sánchez Rosa Vañó Maria Martha Luchetti Victor Roig Jose Antonio Bonache Aparisi Rafael Pérez de Toro Your dedication and insights are paving the way for a more sustainable and equitable future in our industry.   We look forward to continuing this journey, empowering women and driving innovation for a sustainable future. Together, we are growing stronger! #WomenInLeadership #Sustainability #Innovation #OliveOilIndustry #Deoleo #CreciendoJuntas