Estate Agent Success

95% of the short videos you make for your estate agency will not bring you the results you are looking for. Let me explain. The majority of estate agents who are spending time on Facebook, Instagram, Tiktok and YouTube are creating videos trying to follow trends. The problem is that these videos are designed to get as many impressions as possible - in other words for as many people to see the video itself. If your goal was to entertain or become famous across the internet in some way, then these videos would be helpful for you. But I assume you’re creating videos because you want to bring locals to list their property for sale with your estate agency. I told my clients to focus on two types of short videos only. 60-90 second videos to show sellers what problems your estate agency solves - what gap you fill in the market. (This is more important than most agency owners think) And 60 second videos offering a FREEBIE like a Seller’s Guide or calculator in exchange for a conversation. Essentially, generating leads from every video. Thanks to this, an established estate agent has brought in over £100k to her pipeline and is close to closing on £40k with these types of videos alone, over 3 months. Where will likes and followers take your agency in 3 months?

Everyone's finding it tough to get qualified seller leads from their valuation tool ads. So what can you change now that things are changing? Over the next 10 or so minutes, I'll show you how I set up a video ad with the valuation tool link to get more qualified sellers to reach out to my estate agent client. Tina and I will be bringing you more videos just like this one to help agents grow their pipeline with ads without needing a lead generation agency. If that's something you want to work on, then look out for the next videos!

Are you filling your Facebook and Instagram with pre-made social images, but nobody's engaging? Give me the next 18 minutes and I will make it SIMPLE for you to write content for your social media in 10 minutes day and prepare content for the whole week, whether it's written content or videos! The whole process is in this video and if you want the exact prompts to create your own weekly written posts then drop the word 'WRITE' below and I'll send it to you.

🏡Home seller agents: Tired of ads that fall short and leave you chasing 🏃♀️💨🏃♂️ people? I know what you're thinking. 'Oh great, another video telling me how to advertise my agency better.' But hang on for a second..... If you're frustrated with the results you're getting from ads or just plain tired of throwing money at marketing without a sustainable plan, I think you'll want to hear this....

Testimonial Thursday! We've been working with Rob for a couple of weeks now, helping him with his ads because we use the same type of ad strategy for both of our businesses, and he had some kind words to share.

Estate agents, tired of wasting money on Facebook ads that don’t bring market appraisals? In this post, I’m going to show you why your ads aren’t bringing in leads and the simple shift that can turn your current audience into a solid source of market appraisals. Want to jumpstart your success? I’ve got a Warm Audience Ads Training that shows you exactly how to set up Facebook ads that convert. Just drop the word ‘WARM’ below, and I'll send it your way. Right now, you’re probably running Facebook ads trying to drum up business, but the results are frustrating. You’re not alone—most estate agents are pouring money into ads that go nowhere. You’re not getting bookings for market appraisals, and you’re starting to wonder if Facebook ads even work for your business. Most agents I talk to are doing the same thing: targeting cold audiences. They’re running ads to people who don’t know who they are, hoping that these strangers will magically book a call or appraisal just because they saw an ad. Here’s the truth: Cold audiences have no reason to trust you. They don’t know your agency, they’ve never seen your work, and asking them to book an appraisal right off the bat is asking a stranger to trust you with their biggest asset. It’s a huge leap, and that’s why your ads aren’t converting. You’re asking too much, too soon. The solution? Focus on advertising to a warm audience—people who already know your brand, have interacted with your content, or are past clients. These are the people who’ve already built a relationship with you, so they’re much more likely to take action when they see your ads. You don’t need to convince them from scratch. They trust you. And this approach works because trust is already established. When you advertise to a warm audience, they’re far more likely to book an appraisal because they recognize your name and feel confident in your expertise. Even if the ad isn’t perfect, you’re speaking to an audience that’s ready to take the next step! You’re no longer trying to win them over—you’re simply giving them a gentle nudge toward making a decision. Want to turn your warm audience into leads faster? Drop the word ‘WARM’ below, and I’ll send you our Warm Audience Ads Training. This step-by-step guide will help you set up Facebook ads that convert, so you can start seeing real feedback and results today. This training breaks down the step-by-step process of building and targeting a warm audience, so you don’t have to guess or waste money on trial and error. And this way, you'll create ads that speak directly to people who already trust you—leading to more appraisals and less wasted ad money.

Estate agents, tired of Facebook ads that don’t deliver? As an estate agent, you’ve likely spent time and money running Facebook ads to attract new clients, only to see underwhelming results. The main reason? You’re probably targeting a cold audience—people who’ve never heard of your agency and aren’t ready to trust you yet. Instead, try focusing your ads on a warm audience — those who already know your brand and trust your work. These are past clients, previous leads, your email subscribers, or anyone who has engaged with your content before. When you advertise to people familiar with your business, they’re much more likely to take the next step, like booking a market appraisal. Warm audiences convert faster because the trust is already there. Even if your ad isn’t perfect, they’re more likely to respond because they recognize your name and believe in your process. A well-timed reminder is often enough to turn these warm leads into real clients. Want to turn your warm audience into leads faster? Drop the word ‘WARM’ below and I'll send you our Warm Audience Ads Training that will help you set up Facebook ads that convert, starting today. --- Thanks for reading! Summer is coming to an end on the Canary Islands, have a picture of the sunset at Los Molinos, Fuerteventura.

Stop overspending on seller leads that end up with your competitors, and try this quick fix instead! Over the next 5 minutes I’ll show you the highly effective video ad that I teach my established estate agent clients that will fix your ‘dead leads’ problem and instead get them to book in market appraisals. And if you want the video script and ad setup tutorial that Phil used to get an booked market appraisal in 36 hours, drop the word ‘Video’ below and I will send it to you. https://lnkd.in/gm74Y_Q6

What should you put in YOUR videos to win over local sellers? Over the next 4 minutes Daniel shares some of the best topics to talk about in your videos so that sellers can see the value in working with you, and have a reason to reach out to you for a market appraisal. Wouldn't you prefer that over more just likes and followers?