Estate Agent Success’ Post

95% of the short videos you make for your estate agency will not bring you the results you are looking for. Let me explain. The majority of estate agents who are spending time on Facebook, Instagram, Tiktok and YouTube are creating videos trying to follow trends. The problem is that these videos are designed to get as many impressions as possible - in other words for as many people to see the video itself. If your goal was to entertain or become famous across the internet in some way, then these videos would be helpful for you. But I assume you’re creating videos because you want to bring locals to list their property for sale with your estate agency. I told my clients to focus on two types of short videos only. 60-90 second videos to show sellers what problems your estate agency solves - what gap you fill in the market. (This is more important than most agency owners think) And 60 second videos offering a FREEBIE like a Seller’s Guide or calculator in exchange for a conversation. Essentially, generating leads from every video. Thanks to this, an established estate agent has brought in over £100k to her pipeline and is close to closing on £40k with these types of videos alone, over 3 months. Where will likes and followers take your agency in 3 months?

Realtors if you believe in the service you provide, but do not create video content to build your online presence you are doing people a disservice. If you know you provide clients with a superior experience that delivers them amazing results, it does nobody any good if they can't find you. There are people who are looking for someone like you to help them buy or sell a home, but are not working with you because they have no idea you exist. There has never been an easier time for agents to get discovered. People spend hours of their time every day scrolling through Instagram and searching on Youtube. Even more, potential clients are searching for realtors and are not coming across the best ones because they can’t find them. Because, these agents focus on “Referrals”. They are not focusing on creating video content to build new connections with people they can help. To me that is a disservice. Because if you truly believe that you provide a superior service anyone that might need your help deserves to know about you. How they can find you is by you creating video content on the platforms they are spending their attention on. If you are an agent looking for some help on how to do that. We can help you. We have been able to help agents share their message and connect and help new clients.

➡️ If you’re an agent or real estate coach Comment the word “Guide” and I will Dm you a FREE guide to 10x your following in 30 days Ps. make to sure follow or you won’t be able to see the message. . Being a realtor isn't just about closing deals; it's about creating a distinctive brand that highlights your unique style, expertise, and personality. Your Instagram page is a powerful platform to build your reputation and showcase what sets you apart. By making a recognizable brand, you establish yourself as an expert in the real estate industry, making it easier for potential clients to choose you over the competition. Here's how you can do it in the next 60 days: 1️⃣ Identify Your Ideal Customer Start by creating a document where you outline who your ideal customer is. Think about their current lifestyle, why they want to move, and what they're looking to escape. Consider the dream life they want to achieve by buying or selling a property. This helps you tailor your content to attract the right audience. 2️⃣ Optimize Your Profile Spend about 10 minutes optimizing your Instagram profile. Use a professional-looking profile picture and choose a handle that reflects your personal brand. Ensure your bio is clear and informative, highlighting what you offer as a realtor. Include a compelling description and any fun details that show your personality. ✅ SAVE this reel! You’ll thank yourself later! 3️⃣ Create a Lead Magnet Dedicate 10-15 hours to creating a valuable lead magnet. This could be a relocation guide or any other useful resource that potential clients would find helpful. While this might take you a week or two to complete due to other priorities, it's crucial not to delay this step. A good lead magnet attracts and retains potential clients. By following these steps, you can turn your Instagram into a powerful tool for generating leads and growing your real estate business. Stay consistent, be genuine, and watch your following grow. . . #realestateusa #realestateagent #propertyinvestmentuk #realestatecoach #realestatecontentmarketing #realestatemarketingtips #videoediting #videoeditor #shortformeditor

87% of Real Estate Agents are missing out on this one simple trick. Are you one of them? After working with dozens of agents, and many of you are my connections on Linkedin, I've noticed a pattern: None of you are growing your personal brand. You're figuratively shooting yourself in the foot. You're leaving money on the table. Those multi-million-pound listings? They're content gold mines. Wake up!! YouTube is your best pal. Exclusive UK property tours could be earning you thousands. You have access to multi-million-pound homes and you're only posting images to your socials, what's wrong with you?! Let me break it down for you: YouTube isn't just for teenagers. It's a full-time income for thousands of creators. And guess what? You have a unique advantage they don't: Access to stunning properties. I've seen faceless Instagram reels of luxury homes hit millions of views. Slow-mo. Cinematic. Simple. You have an incredible opportunity to: → Grow your personal brand → Reach thousands of people → Showcase properties to a global audience → Grow your network But you're wasting it. Why? "I'm too busy." "I want to stay private." Let's be real: →  You're busy because you're doing things the old way. →  Privacy? Unless you're selling to royalty, your face isn't the focus. The properties are. Here's your wake-up call: Every day you're not creating content, you're losing potential clients to agents who are. That's a FACT! The best part? Getting started is simple: → Grab your phone →  Film a 10-second video of each room with a good day-light, angle in 4k →  Put it all together with a trendy sound. → Post it Do this consistently, and I promise you'll reach 10,000 followers in a few months.

Hi people, A few months ago, I met Richard, a realtor struggling with a big problem – too much competition. He was working hard, but him listings weren't getting noticed. 🔍 The Problem: Richard's properties were getting lost among all the other listings. he wasn’t getting enough buyers or appointments. 💡 The Solution: We tried something new with Facebook ads: Targeted Campaigns: We focused on local buyers who were actively looking for homes. Engaging Content: We made eye-catching ads that showed off the best features of his properties. Optimized Spend: We made sure every dollar was used effectively to reach the right people. 📈 The Results: In just a few weeks, things changed for Richard. More people clicked on his ads, visited his site, and booked appointments. He started standing out and getting serious buyers. 🚀 The Lesson: In a busy market, the right ad strategy can make a huge difference. If you're facing the same issue, let's connect and create a plan to boost your real estate business.

Your estate agency ISN’T growing on Instagram❌ Here’s why👇 👉People don’t have a CLEAR REASON to follow you👈 If there’s nothing in it for them, why would people in your estate agency’s local area follow you🤔 The easiest & fastest way to get local people to follow your estate agency’s Instagram is to post properties on there before you put them on Rightmove🏡 Follow me for more Instagram tips for your estate agency!👀

Struggling to create fun summer content? When it comes to seasonal content, create material that will resonate with your brand and audience. In the summer, create material that connects with summer activities, trends, and interests. Consider what people are engaged in, such as beach trips, vacations, outdoor adventures, and more. Use bright, vibrant imagery as well as high quality videos to capture the essence of the summer months while attracting attention from different media outlets. Work with Secret Media Co. today, to develop the ultimate social strategy! 📲DM 📞(647) 410-5517 📧 secretmediaco.com #SecretMediaCo #BrandElevation #Toronto #ContentStrategy #Summer #SummerTO #digitalmarketing #Logos #TorontoBrands #TOphotography #optimize #elevateyourstrategy #SEO

As you work with a few clients your expectations grow. You think now I can do anything. I'm getting leads from LinkedIn. There is no one like me. I can charge any amount. But hold on.. There are people out there - Fast learners. They'll copy exactly what you do in split hours and get all of your business. But they cannot copy me (bullshit) What's in you? Nothing. If they have a better process, great work & great offer - You are out of business. Every month I see new designers, new copywrites & trust me they are BETTER. Do you have any plans for this situation? or you are thinking that now no one will compete against you and you will get inbound leads all the time? I have consulted people with over 30k followers who are not making enough money because they are caught up in their egos. Linkedin algo will change. You always need to plan for the future. If you SLOW down someone will take over. (FOR REAL) The noob player knows his next move. The master knows his next 15 moves. PLAN for FUTURE. You need it.

Ryan Doyle has written a really interesting article about the importance of LinkedIn in the estate agency market. In this day and age, it's a powerful tool... take a read and let me know what you think! #estateagency #realestate #property

Let me tell you a story... It's about a small business owner named Joe. He was struggling to get leads and sales for his business. Joe tried everything: cold calls, ads, even hiring a marketing agency. Nothing worked. Until one day, he decided to try something different. He started telling stories. Stories about his business, his customers, and his values. And guess what happened? People started listening. They started engaging with him. They started buying from him. Why? Because stories have the power to connect with people on an emotional level. They make your brand relatable, memorable, and trustworthy. So, if you're struggling to get leads and sales, try telling stories. Find the hook that will grab your audience's attention and bring them on a journey they'll never forget. It could be the game-changer your business needs